An ultimate guide to Facebook audience insights. Beginners ...

Here is how to use Facebook Audience Insights to pull intriguing data about your Facebook audience, ... May 10, 2022 Adedoyin Jesutofunmi 11 min. Facebook. AnultimateguidetoFacebookaudienceinsights.Beginnersstarthere May10,2022 AdedoyinJesutofunmi 11min Facebook Theaveragemodernpersonisexposedtosomuchcontenteveryday. Couplethatwithourshortattentionspanontheinternet,andthatjustspells“hardwork”foryouasamarketer. Youhavetostandoutandpiquetheirinterestrealquick.Thisiswhyyouhavetounderstandyouraudience.ButthemultitudeofFacebookusersleavesyouwithnooptionbuttouseatooltogetdetailedinformationaboutyouraudience. OnesuchtoolisFacebookAudienceInsights,andthispostwillshowyouhowtousethistooltopullintriguingdataaboutyourFacebookaudience,evenasabeginner. WhatisFacebookAudienceInsight?WhyuseFacebookAudienceInsights?HowtofindFacebookAudienceInsight?HowtouseFacebookaudienceinsightCurrentAudiencePotentialaudience SomelimitationsofthenewFacebookInsightstoolAnalternativetoFacebookaudienceinsight:Sociality.io SocialMediaNewsinaNutshellGetthelatestsocialmedianews,insights,andmarketingtipsinyourinboxonceaweek. Leavethisfieldemptyifyou'rehuman: WhatisFacebookAudienceInsight? InFacebook’swords,“FacebookAudienceInsightsgivesyouaggregatedinformationabouttwogroupsofpeople–peopleconnectedtoyourPageandpeopleonFacebook–soyoucancreatecontentthatresonatesandeasilyfindmorepeopleliketheonesinyourcurrentaudience.” ✨Relatedarticle:Socialmediatrendingcontentideas–Theultimatelist ItisafreenativetoolinFacebook’sbusinesssuiteinsightsthatprovidesresourcefuldataaboutyouraudienceacrossbothFacebookandInstagramatthesametime.Itprovidesaudienceinsightsonpagelikes(forFacebookpages),pagefollowers(forInstagram),gender,age,topcities,andinterestsofyourcurrentaudienceandpotentialaudience. ThetoolusedtobehostedontheaudienceinsightsectionofAdsmanagerbeforeFacebookshutitdownonJuly1,2021,andcreatedasimilartoolonFacebook’sbusinesssuite. Thistransitionhasmadethenewaudienceinsighttoolalittlelesseffectivethanitusedtobe,butdon’tworry;we’dshowyouhowtogoaboutusingthetoolstill. WhyuseFacebookAudienceInsights? WithFacebook,theaudiencepoolissolarge,andwhilethatissupposedtoworktoyouradvantageasamarketer(morepeopletotarget),itcaneasilyworkagainstyouinthatyouspendawholelotoftime,effort,andresourcestargetingthewrongsetofaudience.  YoucanavoidthisbypayingattentiontothedataFacebookgivesyouaboutyouraudienceusingthistool.Ratherthanthrowpreciousmarketingdollarsatcampaignsthataresolelyrootedinassumptions, it’sbettertotakeadeepdiveintoyouraudienceinsights,gainknowledgeaboutthem,anduseittoboostyouradandmarketingcampaignresults. Butevenonrareoccasions,whenyoucanpredictyouraudience’sbehaviorbasedonexperience,youstillneeddataandfigurestoconvincetherightpeopleinyourcompanythatyouaremakingtherightmoves.Youcanalwayssourcedatafromtheaudienceinsighttoolanduseittobackupyourclaim. Adata-backedaudienceapproachtomarketingwouldleadyoutoprospectswhoaremorelikelytoconverttocustomers. HowtofindFacebookAudienceInsight? First,youneedtoendtoensureyouareloggedintoyourFacebookbusinessaccount.  OpenyourFacebookBusinessManager.Ontheleftside,locate“Insights”. Fromthemenu,find“Audience”.Clickonit,andasimilarscreentothisshouldshowup. That’sit!Nowthatyouareinlet’sshowyouhowtousethistooltogetthedesiredinformationaboutyouraudience. HowtouseFacebookaudienceinsight Thetoolprovidesyouwithdataaboutbothyourcurrentaudienceandyourpotentialaudienceontwoseparatetabsnexttoeachother. CurrentAudience Thistabgivesyouadatabreakdownofthecurrentaudienceofyourpagewithageandgendersegments.Facebookrequiresthatyouhaveatleast100likesorfollowerstodisplaythedemographicdetailsoftheaudienceofyourpage,orelsethedemographicdataofyouraudiencewon’tcomeup. Potentialaudience  Itshowsyoudetailsofthepotentialaudiencethatislikelytobeinterestedinyourproductorservice.Thetabimmediatelydisplaystheestimatedaudiencesizeontheplatform(whetherInstagramorFacebook).  Youcangointomorespecificaudiencetargetingusingthefilteroption.Thisoptionallowsyoutofiltertheaudiencebasedonlocation,age,gender,andinterests. Under“EstimatedAudienceSize”,youwouldseeadescriptionofthefiltersthathavebeenaddedbydefault.Whichare:  Theplatformyouarechecking(whetherFacebookorInstagram).Yourdefaultgeographicallocation.andthentwootherpreselectedfilters;thedefault/presetageandgender. SomelimitationsofthenewFacebookInsightstool Theoldversionofferedamoredetailedaudiencebreakdownsuchasworkstatus,educationlevel,relationshipstatus,andplatformactivity.Allofwhichmadeforinterestingdatapointstobetterunderstandyourtargetaudience. Thetoppage’ssegmentlargelyremainsthesameevenwhenyoufilteroutdifferentaudienceinterests.Ratherthanshowingyoupageshighlyrelevanttoyourselectedaudience’sinterest.ItjustshowspopularpagesonFacebook. AnalternativetoFacebookaudienceinsight:Sociality.io Withthelimitationsinthefunctionalityofthe“new”Facebookaudienceinsighttool,thereareothertoolsyoucanusetogiveyoudetailedinformationaboutyourtargetaudience.OneofwhichisSociality.io. Sociality.ioisasocialmediamanagementplatformthatallowsyoutomanageandkeeptrackofallyoursocialmediaaccountsinoneplace.Someofthekeyaudienceinsightsyoucantrackon Facebookusingthistoolinclude:  AudienceGrowth Itisimportanttokeepaneyeonhowyouraudiencegrowsovertimebecausethatcanpointyoutorecurringpatternsthatshowwhatyouaredoingrightsothatyoucandoubledownonitformoregrowth Engagements Onceyouknowwhattriggersengagementsfromyouraudienceconsistently.Youcanthentrytoreplicatesuchtypesofpostsorcontenttoattractevenmoreofyouraudienceoutside. Youcanalsogetadetailedanalyticalbriefoneachofyourpoststhatallowsyoutoknowexactlywhatsortofengagementtheposttriggered.Italsohelpsyouknowifacertaintypeofposttriggerscertaintypesofresponsesmorefrequentlythanotherssothatyoucanoptimizeforthosesortsofengagements. 🎉RelatedArticle:Learnfromtop-performingFacebookpagesonhowtoboostengagement DailyMentions Asabrand,youalwayswanttobeawareofwhenpeoplearetalkingaboutyouandwhatexactlypeoplearesayingaboutyou.WithSociality.io,youdon’tevenhavetodosomanually.  Thistoolgivesyouareportofyourdailymentions,allowingyoutonoticewhenthereisausualsurgeinmentionsaboutyourbrandonFacebookandwhereitiscomingfrom. DetailedInsights UnlikethenewFacebookaudienceinsights,thistoolgivesyoumoredetailedinformationaboutyouraudience’slifestyleandworklife.Youcanalwaysusedetailslikethistobuildultra-specificbuyerpersonas.Themorespecificyouareaboutyouraudience,thebetteryourchancesofconnectingwiththem. DetailedReports Youcancreatecustomized,detailedreportsofyourbusinessaccountsshowingyoualltheimportantdataandinformationyouneedtomeasureyourprogressallinoneplace. Thetoolalsoallowsyoutoexportthesereportsinvariousformatsandsendthemtotherightpeopleinyourcompany. Inconclusion  WithaudienceinsighttoolslikethatofFacebookandSociality.io.It’sawin-winforeverybody.Yoursocialmediamarketingcampaignsaremoreprofitablebecauseyounowunderstandyourtargetaudiencebetter,andyouraudiencegetstoseewhatintereststhemandisrelevanttothem,leadingtoabetteruserexperienceonFacebook. Rememberthatyouraudienceisalsoevolving,andsomeonewhodidn’tmatchyouridealbuyerpersonacanfitrightinmonthslater,probablybecauseofachangeinlifestyleorworkstatus.Regularlybeonyourtoeswhenitcomestoaudienceinsightssoyoudon’tmissoutonyourpotentialaudience. Sharethispost AdedoyinJesutofunmi AdedoyinisanSEOcontentproducerwithexperienceinstartupsandB2Bs✍️Heisnotonlyafootballlover⚽butalsopassionateaboutsharinghisexperiencewithhisinsightfulandhelpfularticles. Relatedarticles 10Must-havesocialmediamanagerskillsin2022 GoogleTrendsshowsthehikeininterestintheterm“socialmediamanager”overtheyears.Itseemsthatpeoplehaveneverbeenasinterestedinthetermasthey… Oct17,2022 ShyamalParikh 18min Socialmediamarketing BestresourcesforInstagramstorytemplatestodriveengagementrates Withmorethanfivehundredmillionactivestoriesdaily,Instagramstoriesareoneofthehottesttrendsontheapprightnow.Thisishardlysurprising,giventhatstoriesfrom… Oct13,2022 NicolaWylie 22min InstagramSocialmediaanalytics