How To Create A Laser Targeted Audience With Facebook ...

... Facebook Audience Insights. Mar 7, 2022 • 11 min read ... Facebook Audience Insights helps you to dive deep into the social data available on Facebook. It'sworthknowingthatsocialmediaisoneofthosepowerfultoolsthatcanconnectbusinessestotheiridealcustomers. SocialchannelssuchasFacebookareexcellentplatformswhereyoucaninteractwithyourtargetaudience&tailoryourcontenttomeettheirinterestsandneeds. Buttogettheverybestoutofsuchsocialengagementsandinteractions,youwillneedtoanalyzethedetailsthatproducetheresultsyouareaimingforandcontinuallyoptimizeforthose. Andthat'swhereFacebookAudienceInsightscomesinhandy. FacebookAudienceInsightshelpsyoutodivedeepintothesocialdataavailableonFacebook.It'soneofthemosteffectiveandpowerfultoolsthatonecaneasilyuseattheirdisposal(ifyouknowhowtouseit). Inthisarticle,wewilldefineFacebookAudienceInsightsasthebreadandbutterofdigitalmarketing.Let'sdiveintothecentralideaofthisarticle. ImportanceOfAudienceInsightsForBrands GetToKnowAnAudience’sInterest BaseYourAssumptionsWithData IllustrateTheSignificanceOfAnAudience WhatAreTheFacebookAudienceInsights? HowToAccessAndUseFacebookAudienceInsights? CurrentAudience PotentialAudience DrawbacksOfThe“New”FacebookAudienceInsights NoOptionToSelectRegionsFromTheFilterOptionsForLocations AudiencesDuplicationAcrossFacebookAndInstagram SeveralPreviouslyAvailableAudienceBreakdownsAreAbsent AlternativeToFacebookAudienceInsights:Statusbrew SharingAudienceReportsWithPeopleOutsideStatusbrew SchedulingStatusbrewReports WrappingUp Youcandirectlyjumptoasectionofyourchoiceorkeepscrolling. ImportanceOfAudienceInsightsForBrands Youaremissingoutonawealthofinformationthatwillhelpyoutofindandunderstandyourtargetaudienceeasilyifyouhaven'tusedaudienceinsightsbefore. Youwillalsonotbeabletouncovernewsourcesforpartnershipsthatwillsupportyourgoalandbeusefulforyouraudience. Audienceinsightswillgiveyouasummaryofyourtargetaudiencesandfollowersandhowtheyinteractwithyourcontent. It'soneofthemostdynamicandpowerfulpiecesofinformationthatbrandsandbusinessesshouldknowabout.Itprovidesessentialdemographicdatathatbrandscanusetounderstandthosewhoareinterestedintheirindustry. Havingthisdataatfingerprintsishugelybeneficialforbrandswhentheyaretryingtoslimdownontheiraudience.Audienceinsightscanalsobeusedtocreatepersonalizedmessagesandcontentforyouraudiences. Severalaudienceinsighttoolscomewithseveraloptionstostreamlineyourviewstospecificdemographicsandotherremarkablydeepoptionssuchaseducationlevel.Itcanhelpyoutovalidatethecurrentinformationaboutyouraudience.Herearethetopbenefitsofanalyzingaudienceinsights: GetToKnowAnAudience’sInterest YoumightbepopulatinganaudienceinAdsManagerandwonderinghowrelevantaparticularaudience'sinterestisforyourbusiness. Youcan,ofcourse,testtheperformancebyaddingittoyouradtargeting.But,itcanbemorehelpfultodigintoaudienceinsightstoanalyzetheaudienceingreaterdetail. BaseYourAssumptionsWithData Peopleoftenassumeaparticularaudience'sinterestcontainsmoreofaspecificdemographicsegment.Forinstance,assumingthataspecifictopicismadeupoffeweryoungerpeopleversusolder,morewomenversusmen,ormorepeopleinacertaincityversusanother. AudienceIisightsallowsyoutocheckiftheassumptionsyoumadearecorrectornot.Inmanycases,therealityisquitedifferentfromwhatoneexpects! IllustrateTheSignificanceOfAnAudience IfyouhaveeverhadtroubleconvincingaclientthatFacebookand/orInstagramhavealargeenoughaudienceforaparticularsegment,theaudienceIisightstoolmightbeafantasticresourcetoquicklyillustratethissignificanceofaparticularaudience. Youcansitside-by-sidewithyourclientsanduselivedatatocomparedifferentinterestsandaudiencesinreal-time.Thedemographicbreakoutfunctionalityofaudienceinsightsaddsadditionalcontext. Nowthatweareawareoftheimportanceofaudienceinsightslet'sgettoknowwhatFacebookAudienceInsightsare. WhatAreTheFacebookAudienceInsights? FacebookAudienceInsightsisoneofthefreetoolsthatbrandscanusetogaintheknowledgeneededtoboostFacebookadcampaignresults. Facebookoffersmanytoolsthatonecanusetoengagewiththeirtargetaudiencesandmeettheirinterests.FacebookAudienceInsightsisoneofsuchtoolsthatbusinessescanuse.Itisoneofthebestmarketingtoolsthatgivesyoudataonyourtargetaudience'sdemographics. Youcanusethetooltogethigh-levelinformationaboutyourfollowers,suchastheirgender,age,whattheybuythemost,whattheylike,whattheyarewillingtopurchaseonline,theirinterests,etc. Thistoolcanhelpyoulaser-targetyouradsandreachouttotherightaudiencewhoaremorelikelytoconvertintocustomers. That'snotall. FacebookAudienceInsightscanhelpyoutailoryourpoststoensurethatyouareofferingtheappropriatecontentintherightvoiceandattherighttimetobestconnectwithyourfollowers. ThedataretrievedfromFacebookAudienceInsightscanassistyouinimprovingyouroverallFacebookmarketingstrategies,suchasmoreinsightfulcompetitiveresearchandastrongerbuyerpersona. KnowmoreaboutHowToCreateADetailedBuyerPersona FacebookoncehosteditsAudienceInsightssectioninAdsManager. Unfortunately,FacebookshutdownAudienceInsightsonJuly1,2021,inamovetoencouragepeopletotransitiontonewnativetoolsinMetaBusinessSuiteInsights. FacebookAudienceInsightstoolallowsyoutoaccessyouraudienceinsightsacrossFacebookandInstagramplatforms.Inadditiontoaudiencedata,youcanviewtrendsandmetricsontheperformanceofyourFacebookpageandInstagrambusinessprofile. TheaudienceinsightsthatyoucanviewinMetaBusinessSuiteInsightsinclude: Pagelikes(Facebookonly) Followers(Instagramonly) Age Gender Topcitiesandcountries Location Interests Youcanalsofilter&saveaudiencestouseinAdsManager.YouwillwanttoensurethatyouareloggedintoyourbusinessaccountbeforeaccessingMetaBusinessSuite. HowToAccessAndUseFacebookAudienceInsights? FacebookBusinessManagerhasatoolcalled"Insights."AndAudienceInsightsisnowasubsectionofthattool. ThestepsgivenbelowwillleadyoutotheprimaryFacebookAudienceInsightstool. Ifyoudon'townaFacebookbusinesspageyet,youwillhavetocreateonebeforedivingintothesesteps.YoucaneasilycreateaFacebookbusinesspagebyfollowingthestepsgivenhere. EnsurethatyouareloggedintotheFacebookaccountyouusetoaccessyourFacebookbusinesspages. LogintoyourFacebookaccount&clickonthe"AdsManager"buttonlocatedinthelower-leftcorner.ThiswillbringyoutotheMetaBusinessSuitepagewhereyoucanaccessFacebookAudienceInsights. OnceyouareontheMetaBusinessSuitepage,clickonthethreehorizontalbariconsintheleft-handnavigationmenu.Fromthemenuthatopensup,click"Insights."Clickon"Audience"fromtheleftmenutoaccessFacebookAudienceInsights. OR IfyouarealreadyloggedintoyourFacebookaccount,youcansimplyclickonthislinktogetredirectedtotheInsightssectioninMetaBusinessSuite.Thenyoucanclickon"Audience"fromtheleftmenutogotoAudienceInsights. Essentially,eitheroptionwillgetyoutowhereyouneedtobe:FacebookAudienceInsights,enablingtheviewofbothcurrentandpotentialaudiences. CurrentAudience Onceyouhaveselectedthe"Audience"optionfromtheleftmenu,youwillseeabreakdownofthecurrentaudienceforthepage/pagesyouhavechoseninBusinessManager.Thisviewwilldisplayabreakdownofageandgendersegments.ItwillalsoshowtheTopCitiesandTopCountriesdetailsacrossbothplatforms,alongwithpercentages. YoucanchangethePageforwho'saudiencesinsightsyouareviewingfromthedrop-downoptionatthetop.IfyoudonotseeapageforwhichyouwanttoviewFacebookAudienceInsights,youcanchangetheFacebookBusinessaccountbyselectingfromthefarleftbottomside. Youmightnotbeabletoviewthedemographicdetailsalwaysforeverypage.Thisisbecauseapageneedstohaveatleast100likes/followerstodisplaytheseFacebookAudienceInsights.Otherwise,youwillseeamessagelike:"Demographicdataisn'tavailable." Whileit'sgreattoviewtheaudiencedetailsofyourFacebookandInstagrampageinasingleplace,thetruestrengthofthisFacebookAudienceInsightstoolistoviewtheoverallaudiencesacrosstheFacebookandInstagramplatformsandexplorespecificsegmentsindetail. PotentialAudience ThepreviousFacebookAudienceInsightstoolshowedananalysisofessentiallyanytargetableaudienceonFacebook.YoucanstilldothistypeofanalysiswiththerevampedFacebookAudienceInsightstool. Clickthe"Potentialaudience"tabbesidetheCurrentaudienceoptionfromthetop.Fromthere,youwillseeanoverallviewoftheFacebookandInstagramplatforms. Filterscontroltheestimatedaudiencesizeandbreakoutsegmentsinthissection.Beneaththe"Estimatedaudiencesize"range,youwillseethesmalldescriptionforthefiltersthatwereappliedforthisanalytics.Thefirstfilterlistedisthepresetdefaultplatforms(FacebookandInstagram)andgeography. Next,itissimplymentioned,"2otherfiltersselected."Ifyouhoveryourmouseoverthisdescription,youwillgettoseealltheselectedfilters.Thoseothertwofiltersarethedefault/presetageandgendersettings. Tomanageandchangethesefilters,selectthe"Filter"optiononthetopright. Fromthere,youcanconfigurevariousinterestsandaudiencesegmentstobetterunderstandtheirimpactonestimatedaudiencesize. YoucanchangethedatarangefromthetopandcanevenexportdataintheformofPNG,PDF,orCSV. DrawbacksOfThe“New”FacebookAudienceInsights NoOptionToSelectRegionsFromTheFilterOptionsForLocations Unfortunately,youcan'teasilyanalyzeregionaldatainthenewFacebookAudienceInsightswithouttheabilitytoenteraregionwithinthelocationsfilter.Forinstance,youcan'tenter"SouthAmerica"andquicklyseeabreakdownofallcountriesinthecontinent.Basically,youwillhavetoselecttheregiondirectlyfromthelocationtab,butyoucannotgotherouteofselectingContinent->Country->Region. ImageSource:ManyChat ThemostsignificantdrawbackobservedinthenewFacebookAudienceInsightstoolisthatyoucan'tenter"Worldwide"asaregionofinterest.Using"Worldwide"asthelocationfilterinthepreviousFacebookAudienceInsightstoolcouldillustrateanoverallplatform-wideaudienceacrossFacebookandInstagram.Thatbeingsaid,youcanstillseparatelyentermultiplecountries. Still,youcanarriveatcomparableanalysisbyenteringalargenumberoflocationfilters.Butyouhavetoenterthemonebyoneasthereisnooptiontoapplyfiltersinbulk. AudiencesDuplicationAcrossFacebookAndInstagram ThisdrawbackdependsentirelyonwhetherusershaveconnectedtheirFacebookandInstagramaccounts.ThisissueisnotalimitationofthenewFacebookAudienceInsightstoolitselfbutinsteadaresultofhowFacebooktreatsaudiencesizeestimatessizeoverall.Here'sanarticlebyFacebookonhowtheydescribethisissue. IncaseswhereauserhasconnecteditsFacebookandInstagramaccountsintheAccountsCenter,boththeaccountswillbecountedasasingleaccountforadsestimationpurposes.IfusershavenotconnectedtheirFacebookandInstagramaccountsintheAccountsCenter,theiraccountsarecountedasmultipleaccountsforadsestimationpurposes. SeveralPreviouslyAvailableAudienceBreakdownsAreAbsent TheoldversionofFacebookAudienceInsightsoffereddetailedcomparisonviewslikeRelationshipStatus,EducationLevel,andPlatformActivity.Thesearenolongeravailablenow.TheredoesnotseemtobeaworkaroundormanualwaytoaccessthisinformationwithinthecurrentFacebookAudienceInsightstool.Thesedatapointswereaninterestingconsiderationforabetterunderstandingofanaudience,sothischangeisanetloss. ImageSource:SavvyBusinessgGals AlternativeToFacebookAudienceInsights:Statusbrew WithStatusbrew'sReportingfeature,youcanstrategizeandevaluateyourmarketingcampaignswiththemetricsthatmattertoyourbrand.ReportingonStatusbrewoffersinsightsforalmosteveryactivity,growth,demographics,engagement,impressions,reach,andalotmore. Statusbrewoffersover180+metricsfromacrosstheindustrythatyoucanleveragetocreatethetypeofsocialmediareportsyoualwayswanted.Withthehelpofthesemetrics,youcangetcompleteoversightoveryourbusinessprofilesandprospects.Youcancraftfullycustomizablereportsthatshowcasethevalueofsocialmediatoyourstakeholdersandclientsinaformatthatmakessensetoeveryone. WithStatusbrew'sAudienceInsights,youcangetvaluableinformationaboutwhoyourfollowersare,whatyourfollowervs.unfollowergraphlookslike,andhowistheirworldwidedistributionontheworldmap.Youcantranslatethedataobtainedintomoreeffectivepaidandorganiccontent.ThecategoriesofFacebookandInstagrammetricsforwhichStatusbrewcanfetchdataare: FacebookPageMetrics FacebookCustomerActionMetrics FacebookContentConsumptionsMetrics FacebookCheck-inMetrics FacebookCustomerFeedbackMetrics FacebookFollowersMetrics FacebookPageReach&ImpressionMetrics FacebookPostReach&Impression FacebookPagePostReactionMetrics FacebookPageFanMetrics FacebookPageVideoMetrics FacebookPageViewMetrics FacebookPageContentMetrics InstagramEmailMetrics InstagramFollowersMetrics InstagramAudienceDemography InstagramCustomerActionMetrics InstagramProfileMetrics Getholdofthecompletelistanddescriptionofmetricsfromhere. Statusbrewalsoallowsyoutomonitoraudienceactivity.Statusbrewevenestimatesthebesttimestopost. UsingStatusbrew'sReportBuilder,youcancreatereportsthatcanbecustomizedaccordingtoyourbusinessneedsandrequirements.Youcanaddwidgetsthatcanbecustomizedandreorderedtodisplaythemetricsaccordingtoyourrequirement. SharingAudienceReportsWithPeopleOutsideStatusbrew Statusbrew'sReportsLaballowsyoutocreatereportingdashboardsthatcanbeeasilysharedwithteammembers,clients,andstakeholdersinoroutsideyourorganization. TheExternallinkfeatureletsyousharelivereportingdashboardswithpeoplewhodon'thaveaccesstoStatusbrew. WithStatusbrew,youcansharelivereportswithanyoneyouwouldwantto.Youcanthenmakeinstantchangeswithrespecttoclientandstakeholderfeedbackwithoutthehassleofsharingreportsagainandagain. SchedulingStatusbrewReports YoucanalwaysaccessyourreportsinStatusbrew'sReportstab.Butifyouwanttosavetime,youcanschedulethemtosendautomatically.Youcanscheduleanyreportduringthecreationprocess. WrappingUp ThisarticleiscenteredaroundhowtouseFacebookAudienceInsightstooltobuildalasertargetedaudience.TheimportanceofusingFacebookAudienceInsightscannotbeoveremphasized.It'sanexcellentgreattoolthatwilldefinitelyinformyouaboutyourtargetingstrategyandaddtothecontentyoucreate. Byknowingaboutyourtargetaudienceandtargetingtheminalaser-targetedway,youcangainmoretractionandalsosavesomepreciousmarketingdollars. UsingStatusbrew'sreportingandmonitoringtool,youcangetwide-rangingaudiencedatathatwillhelpyoutocreatecontentthatyourfollowerslikethemostsoyoucanreachyourgoalsmoreefficiently. Lookingforasocialanalyticstooltotracktheperformanceofyourmarketingcampaign?TryStatusbrew.Withseveralready-to-usereportingtemplatesandtotalflexibilitytocustomizethesereports,Statusbrewwillhelpyoudeterminewhetheryoursocialinitiativeshaveledtopositiveresultsandwhereadjustmentsareneededtostrengthenyourmarketingcampaigns-innotime. TryStatusbrew StatusbrewisanallinonesocialmediamanagementtoolthatsupportsFacebook,Instagram,Twitter,Linkedin,YouTube,andevenGoogleMyBusiness. Tags Facebook SocialMediaAnalytics SocialMediaStrategy Relatedresources SocialMediaImageSizesGuide2022+[Infographics] 7monthsago • 16minread SocialMediaMarketingForRealEstate-ACompleteGuide[+Infographic] 2yearsago • 11minread HowToSellOnFacebook|StepByStepGuideToSetUpShopOnFacebook[+Infographic] 3yearsago • 9minread ExploretheStatusbrewrangeofsocialmediatools Cancelanytime! Compareplans RushaliDas RushaliisacontentwriteratStatusbrew.Sheisfondofwritingcontentthatcompelspeopletoslowdownandlookmorecloselytodiscovertheunknownstories. Recommendedforyou SocialMediaPublishing TheBestTimesToPostOnSocialMediaIn2022 26minread SocialMediaStrategy 15TipsToBuildingABetterSocialMediaPresence 14minread SocialMediaAdvertising TheUltimateGuideToTwitterAds[+Infographic] 14minread CustomerCare WhyYouNeedaSocialMediaCRMPlatform 13minread SocialMediaPublishing HowOftenToPostOnSocialMediaIn2022 13minread Facebook HowToDesignInteractiveFacebookPosts 12minread Typetosearch Noresultsforyoursearch,pleasetrywithsomethingelse. BuildadeeperrelationshipwithyouraudienceonFacebook.Connectwiththerightaudienceandlistentoyourcustomer'svoicewithimprovedROIonyouradswithStatusbrew Nocreditcardrequired.Nosoftwaretoinstall. TryStatusbrewforfree