Facebook Analytics: The Ultimate Guide (2022) - Triple Whale

So how do you get access to your audience insights in 2022? Don't worry. This blog post will take you through everything you need to know about ... TheUltimateBFCM2022GuideDownloadProductPixelCreative CockpitAffluencerHubFinHubPricingResourcesBlogPodcastsGuides&CaseStudiesFeaturesLogInBookDemoGetStartedSignUpSignUpSignUpSignUpBlogFacebookAnalytics:TheUltimateGuide(2022)TryTripleWhaleTodayGainbetterclarityandinsightswithecomOS.ConnectYourStoreSignUpSignUpSignUpSignUpSignUpSignUpSignUpSignUpSeehowDoeLashesincreasedROASby150%withTriplePixelLearnMoreLearnMoreLearnMoreLearnMoreLearnMoreLearnMoreLearnMoreLearnMoreLearnMoreLastUpdated:  September12,2022FacebookAnalytics:TheUltimateGuide(2022)By ColinDoughertyHowwouldyouknowwhetheryourFacebookcampaignsareworking?Isyouraudienceresponding?Aretheyconverting?Understandingthesethingsiscrucialtogrowingyourbusinesspageandgeneratingmoreleadsandconversions.FacebookAnalyticscouldhelpyouunderstandyouraudience'sbehavior.ButitisnolongeraccessibleafterJune2021.Sohowdoyougetaccesstoyouraudienceinsightsin2022?Don’tworry.ThisblogpostwilltakeyouthrougheverythingyouneedtoknowaboutFacebookAnalytics.Plus,youwillalsolearnaboutthedifferentanalyticstoolsavailableandhowyoucanusethemforyourbusiness.Let’sgetstartedwithoutfurtherado!WhathappenedtoFacebookAnalytics?FacebookAnalyticsstoppedbeingavailabletousersonthe1stofJuly2021.So,businessownersrunningtheirFacebookpagescannolongeraccessthisanalyticsfeature.Facebookdidn’texplainwhyitshutdownanalytics.But,ithasofferedanewsolutionforyourbusiness—thecompanyhasrecommendedpeopleshifttheiranalyticseffortstothreetools.Let’slookateachofthesetoolsandhowtousethem.Note:AsFacebookischangingitsnametoMeta,itsometimesreplacestheword"Facebook"for"Meta"whendiscussingthesetools.Wehavechosentouse"Facebook"inthisarticletosimplifythingsforyou.WhatanalyticstoolsdoesFacebookofferin2022?FacebookBusinessSuiteFacebookBusinessSuiteoffersinsightsintoyourorganicandpaidsocialmediaeffortsonFacebookandInstagram.Itshowsyouvisualreportsandmetricstohelpyouunderstandwhat'sworkingforyourFacebookpageandwhat’snot.Thus,youcanoptimizeyourtimeandresourcestogetthebestresultsfromFacebook.FacebookBusinessSuiteworksfromasingledashboard.HowtolocateFacebookBusinessSuiteFollowthesesimplestepstoaccessFacebookBusinessSuite:LogintoFacebookwithyourbusinessaccount.YouwillautomaticallygetredirectedtoFacebookBusinessSuitewhenyouopenyourFacebookBusinessaccountonadesktopcomputer.Or,ifyouareusingthePagesManagerapponyourmobilephone,youwillautomaticallygetanotificationtodownloadFacebookBusinessSuiteifyouhaven'talready.YoucandownloadtheFacebookBusinessSuiteappfromtheGooglePlaystoreortheAppleAppStore. ‍Source:GooglePlayWhatmetricscanyoutrackwithMetaBusinessSuite?FacebookBusinessSuitemonitorsmanymetricstoanalyzetheperformanceofyourpostsandactivitiesontheplatform.Herearesomemetricsitcantrack:Reach(Organicvs.Paid)—Yourorganicreachdenoteshowmanypeopleviewedyourcontentwithoutrunningpaidcampaigns.Thepaidreachshowsthenumberofpeoplewhosawyourpostafteryoupaidtoboostit.Comparingthetwowillhelpyouunderstandwhetheryouneedtochangeyourmarketingbudget.Engagement—Thisistheratioofthenumberofpeoplewhosawyourposttothenumberofpeoplewhointeractedwithit.Theinteractioncanbeinanyform—likes,comments,shares,orclicks.Youwillseeitexpressedasapercentage.Impressions—ThisdenotesthenumberoftimesyourpostappearedonthescreenofaFacebookuser.Unlikereach,itincludesviewsfrompeoplewhohaveseenthecontentbefore. Likes—Thisshowsthenumberofpeoplewhohavelikedyourpostorreactedtoit.Trackingthismetriciscrucialtounderstandinghowyouraudiencefeelsaboutyouradsandcontent.Facebookusersshowtheiraffectionsthroughlikesandreactions.Comments—Thisshowsthenumberofcommentsonyourpost.Ahighernumberofcommentsshowsyourcontentissuperengaging.Followers—Thismetrictellsyouthenumberofnewfollowersyouhavegainedfromapost.Thus,ithelpsyouunderstandhowmanypeoplehavedecidedtocomebackandcheckoutyourpagefromeachpost.Audiencedemographics—Understandingyouraudience’sresponseisnotenough.Youalsoneedtoknowwhoyouraudiencemembersare.Thismetricwillshowyouthedemographicsofyouraudience,includingtheirlocation,age,andgender.Plus,itwillalsoshowyoutheirinterestsandpreferences.Youcanuseittotailoryourfuturecampaignstoyouraudience’sneedsandinterests.Adaccount’sspend—Thisisasuperimportantmetricbecauseitshowsyouhowmuchmoneyyouspenttoachievetheresultsyougot.ThatwillhelpyoudecideifyouneedtoreviseyourFacebookmarketingbudget.FacebookAdsManagerFacebookAdsManageristheone-stopsolutionformanagingallyouradsonFacebookandMessenger.Itletsyoucreateads,decidewhenandwheretheywillrun,andtracktheirperformance.Itisaninvaluabletoolformarketerswhoneedthoroughdataontheiradperformance.YoucanviewallyouradsontheAdsManagerdashboard—nomatterwhethertheyarestillrunningornot.HowtolocateFacebookAdsManager?FollowthesesimplestepstoaccessFacebookAdsManager:LogintoyourFacebookBusinessaccount.Visit"AdsManager." Clickonthenine-dotmenuontheleftsideofthescreen.Select"AdsReporting."WhatmetricscanyoutrackwithFacebookAdsManager?FacebookAdsManagerletsyoutrackcrucialmetricsforyouradcampaignslikethese:Resultsarchived—Thisincludesthenumberofleadsgenerated,conversions,andeventresponses.Reach—Thisdenotesthenumberofpeoplewhohaveviewedyourad.Thus,thismetrichelpsyouunderstandhoweye-catchingyouradis.Impressions—Thenumberofimpressionsshowsthenumberoftimesyouradappearedonusers'screens.Notethatanimpressiondoesn'tmeansomeonenoticedyourad,justthatitwasshowntothem. Frequency—ThisshowsthenumberoftimeseachuserseesyouradonFacebookorInstagram.Frequencydenoteswhetheryourcampaignisrunningwell.RelevanceScore—ThismeasureshowrelevantFacebookthinksyouradisforyourtargetaudience.Facebookusesthisscoretodecidethecostandplacementofyouradcampaigns.Clicks—Thisisoneofthemostcrucialmetrics.Ittellsyouthenumberofclicksyouradgenerated. Costperresult—Thisdenotestheaveragecostofgettingeachresult(likeaclickorconversion).Ithelpsyoudecidewhetheryourcostperresultisjustifiedorwhetheryouneedtomodifyyourcampaign.Amountspent—Thisshowsyourrealpocketpinchfortheadcampaign. Ifyouneedtodownloadthedatafromanyofthesemetrics,FacebookletsyoudownloadthemasanExceldocument.Justclickonthedownloadbuttonandchooseyourdesiredformat.Note:WonderinghowTikTokadsandFacebookadscompare?Read"TikTokAdsVs.FacebookAdsin2022."FacebookEventsManagerFacebookEventsManagerisaninvaluabletoolifyouaretryingtosendpeopletoyourapporwebsitewithyourads.Thistoolhelpsyoutrackactionsonthird-partyappsandwebsitesoutsideFacebook.Thus,it’sanexcellentwaytotrackyourleadsandconversions.HowtolocateFacebookEventsManager?YoucanlocateFacebookEventsManagerfromAdsManagerusingthesesteps:LogintoyourFacebookBusinessaccount.Open"FacebookAdsManager."Openthemenuintheupperleftcorner.Nowchoose"EventsManager"fromtheshortcutsoffered.WhatmetricscanyoutrackwithFacebookEventsManager?FacebookEventsManagerhelpsyoutrackmetricslikethese:Pageviews—Thisshowsthenumberofpeoplewhohaveviewedyourpageafterseeingyourad.Takingsuchanactionmeansthesepeoplehavetakentheirfirststeptowardsbecomingpartofyourloyalaudienceinthefuture.Purchases— Thistracksthenumberofpurchasesmadeifyouradincludesapurchaselink.Thus,itisthemostcrucialmetricasitshowshowsuccessfulyouradcampaignis. Note:Ifyouwantmoredepthonwhatmakescustomersbuythings,checkout"IntroductionToJobsBeDoneFramework." Leads—Thisshowsthenumberofpeoplewhoareinterestedinyourcompany’sproductsorservices.Youraudiencecanshowinterestinseveralways.Forinstance,theymightfilloutaform,takepartinasurvey,ordownloadanebook.Thenumberofleadsgeneratedisasignificantmetricforyourbusiness.It'ssteponeinunderstandinghowtoconvertleadsintocustomers. Buttonsclicked—Thisisasuperusefulmetricasitshowsthespecificbuttonsyouraudienceclicked.Forinstance,didtheyclickthe"Subscribe"or"SendaMessage"button? Thismetrichelpsyouunderstandhowyouraudiencewantstointeractwithyourbrand.WhatelsecanyoudowithFacebookEventsManager?FacebookEventsManageralsoprovidesyouwithafewotheroptions:Connectdatasources—Youcanhavethreetypesofdatasources:Web—ThisdatasourceiscrucialforeCommercestores.ItautomaticallygetstrackedbyFacebookPixel.Forsomeideasonwhattodowiththisdata,read"14ImportanteCommerceMetricsToTrack."App—Youcanadddatasourcesthatletyoutrackactivitywithinmobileapps.Thisiscrucialifyouarelookingtoincreaseappdownloads.Offline—Offlinesourcesincludethingslikein-storepurchasesandofflineleadgeneration.Addcustomconversions—Conversionsinvolveeventswhenpeoplefromyouraudiencebecomeyourcustomers.Forexample,makingapurchase,donating,orsubscribing.Now,theseeventsgetcoveredunderFacebook’sstandardconversionevents.Butifyouwanttotrackeventsthatdon’tappearinthelistofstandardevents,youcanaddcustomconversions.EventManagerletsyouaddupto100customconversioneventsperaccount.Setuppartnerintegrations—Thisincludesanythird-partytoolsandsoftwareyoucanusetoinstall,manage,andrunFacebookEventsManager.MakeyourmetricsworkforyouwithTripleWhaleNow,youdon’thavetoworryjustbecauseFacebookhasremovedFacebookAnalytics.Ithassuggestedthreeamazingtoolsthatyoucanusetotrackyourmetricsandreachyourmarketinggoalsinstead.YoucanuseFacebookBusinessSuite,AdsManager,andEventsManagertomonitorhowyouraudienceinteractswithyourcampaigns.Theseniftytoolshelpyouevaluatewhetheryourcampaignsarebringinganyrealresultsornot.Ifyou'dliketosmartenupyourFacebookanalyticsprocess,tryTripleWhale.TripleWhaleletsyoutrackallyourmetricsinoneplace.Plus,ithelpsyoumakethebestuseofyourdatatogrowyourbusiness.GetintouchtodaytoaceyourFacebookmarketingefforts!‍SubscribetoWhaleMailExplorethedeepoceanofecommerce&analyticswithourForbesTop10newsletter.Thankyou!Yoursubmissionhasbeenreceived!Oops!Somethingwentwrongwhilesubmittingtheform.TopArticlesTodayMeetKellyVaughn:AnecommerceentrepreneurwithanincrediblejourneyReadmoreMeetAmandaNatividad:Asuccessfuljournalistturnedtechcontentmarketerwith63KloyalfansReadmoreMeetSamarOwais:AnemailmarketingmasterforgingherownpathReadmoreAbouttheAuthorColinDoughertyColinisHeadofContentatTripleWhale.Heenjoyslongwalksonthebeach,tequilasunrises,andaquickdipintheocean.‍MoreArticlesLikeThisWhaleMailFacebook5minread🎯MyExactFBAdsStrategyFor2022CodyPlofker•January25,2022ReadmoreFacebookTools&Tips5minreadHowtoSetUpaFacebookShopColinDougherty•June1,2022ReadmoreWhaleMailFacebook5minread⚰️PowerpointisDead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