40 Best Facebook Insights reporting tools for 2022 | Porter
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Also, you will use valuable insights to make crucial decisions, for example, work on new content related to your audience or delete content that ... ContactarSoporte Iniciarsesión Menu REPORTES Productos ConectoresdeGoogleDataStudio Conteodepersonaspararetail Programadeafiliados Precios Recursos Plantillas CursoDataStudio Blog CentrodeAyuda X Productos ConectoresdeGoogleDataStudio Conteodepersonaspararetail Programadeafiliados Precios Recursos Plantillas CursoDataStudio Blog CentrodeAyuda X CREAUNREPORTE JuanJoseBello ConnectonLinkedIn JoinourFacebookgroup Getfreetemplates FreeGoogleDataStudiotutorial STARTYOURFREETRIAL TableofContents March30,2022 40BestFacebookInsightsreportingtoolsfor2022 Shareonfacebook Facebook Shareontwitter Twitter Shareonlinkedin LinkedIn We’vecompiledalistofthe10bestFacebookInsightsreportingtoolsin2022.ThesetoolscanhelpyoumakesenseofyourFacebookdataandfindactionableinsightsthatwillhelpimproveyourFacebookmarketingstrategy. Inthisway,youwillanalyzehowyourpagegrowsandtrackcriticalkeymetricstoyourbusiness.Also,youwillusevaluableinsightstomakecrucialdecisions,forexample,workonnewcontentrelatedtoyouraudienceordeletecontentthatisnotworking. Whatis“FacebookInsights”? FacebookInsightsisananalyticstoolprovidedbyFacebookthatcanhelpyoutrackyouruserbehaviorandpost-performanceonyourFacebookbusinesspage.InotherwordsistheFacebooknativeanalyticstool. FacebookInsightscanprovideyouwithkeymetricssuchaslikes,users,growthanddemographics,postreach,anddatarelatedtohowusersbehaveonyourpageandwhatkindofcontentthey’reengagingwith. ToaccessFacebookInsights,youwillhaveabusinesspage.Ifyoualreadyhaveit,youcanfollowthefollowingstepsbelow: 1.OnceintoyourFacebookaccount,headtoyourbusinesspage.Then,clickon“Insights,”locatedonthesidebartotheleftofthepage. Onceyouhaveclickedon“insights,”youwilllandontheoverviewpage.Youwillbeabletoreviewapagesummaryonthispage,includingactiononpages,pageviews,pagelikes,postreach,storyreach,recommendations,postengagement,andmore. Note:youhavealimitation;youjustcanviewdatafromtoday,yesterday,andthelast28days.Forthisreason,werecommendyouuseaFacebookInsightsreporttool. Feelfreetoexploremoreoptionsonthesidebartotheleftofthepage. FacebookInsightshaschangedwiththeplatform,bringingmoreinsightsandwithoutanydoubtisoneofthemostcomprehensivenativeanalyticstoolsyoushouldmasterifyouworkonsocialmedia. WhatarethebenefitsofFacebookInsightsreportingtools? Asyoumayhaveseen,FacebookInsightshasalotofdatatoreview,butthedatarangeislimited,whichmeansyoucanviewjustthepast28daysofdata.However,aFacebookInsightsreportingtoollikePorterMetricscanstoreyourdatafromthepastthreemonths. Inaddition,youcanuseareportingtooltovisualizejusttheKPIsandmetricsrelatedtoyourbusiness.Youcancreateadashboardreportwithyourvideoinsights,andincludemetricssuchasminutesviewed,3-Secondvideoviews,andtopvideos. SimplifyyourreportingprocesswithareportingtoolandaFacebookInsightsconnector.Withareportingtool,youcandownloadyourdatacontainedinaCSV,Excel,orspreadsheet,andyoudon’tneedtospendhoursinthereportingprocess. Reportingtoolsalsoletyoushareyourreportseasily,soyoucancopyandpasteanURLtoshareyourreportwithourteamorclients.SomeanalyticsplatformslikePorterMetricsalsooffertheoptiontodownloadreportsasPDFfiles. Howtochooseasocialmediareportingtool? ThesearesomepointsyouneedtotakeintoaccounttochoosethebestFacebookinsightsreportingtool: Thepricingmodel:MostFacebookinsightsreportingtoolsofferafreetrialoralimitednumberofdatapointsforfree.Paidplanstypicallyprovidemoredatapointsandadditionalfeatures. Easeofuse:Isthereportingtooluser-friendly?Canyoueasilycreatecustomreports,ordoesitrequireadvancedskills? Additionalfeatures:Doyouneedaccesstoothersocialmediachannels?Doesthetoolprovidedataanalysis,orareyoulimitedtoreportcreation? We’veselectedtheten(10)bestFacebookinsightsreportingtoolstosimplifyyourreportingprocessbasedonthesefactors. Ifyouarenotsurewhatisthebesttoolforyou,checkthisarticleanddiscoverwhatistheperfecttypeoftoolaccordingtoyourmarketingneeds. 10BestFacebookInsightsreportingtoolsformarketersandagencies PorterMetricsReportGardenMadgicxSwydoWhatagraphSocialbakersDashthisGreyMetricsSupermetricsDatabox PorterMetrics PorterMetricsisoneofthefastestandno-codewayreportingtoolsthatenablesyoutocreateyourFacebookreportsinanickoftime,withoutexperience.YoujustneedtousetheFacebookInsightsconnectorandpullyourdatatooneofourfreereporttemplates. WithPorterMetrics,youcanhavethebestsupport,andwecansetupyourreportsforfree. Pricing Youhavea14-dayfreetrialtousePorterMetricsandalsodifferentplansthataredesignedtonotonlymeetbutexceedyourexpectations: TargetMarket: PorterMetricsisperfectfordigitalmarketingagencies,marketers,andsmallbusinesseslookingforaneasywaytobuildtheirreportswithoutcodeoraGoogleDataStudiospecialist. Pros TheteamatPorterMetricsisalwayshappytohelpyousetupyourreports.Thecustomersupportserviceisdefinitelyadifferentiatorfromotherconnectors.Perfectforuserswhodon’thaveexperiencecreatingreportsWorksonGoogleDataStudio Leveragethepowerof GoogleDataStudioandcombinerelevantmetricsforyourbusiness, Connectorsworkperfectlyforagencies,consultants,andmarketersThereporttemplatesgalleryisthemostcompleteandcoversmanyusecases Cons AccordingtousersfromG2,thesearesomeprosforPorterMetrics. Couldhavemoreconnectionsavailable(butourteamisworkingonthat,soitshould’ntbeanissue) ThecurrentdestinationisonlyGoogleDataStudio. PorterMetrics,bestfeatures: 1.Freereporttemplates YoucanusePorterMetricstoaccessthemostcomprehensiveFacebookInsightsreportFREEtemplatesgallery,inspiredbyactualusecases.WhithPorterMetricsyouhaveaccessto: +80freeDataStudioreportFREEtemplates100%customizablereportsNewreporttemplateseveryweek,madebymarketersandagencies. 2.White-labeltemplates GoogleDataStudioreports(andtemplates)are100%customizable,whichmeansyoucanaddyourclientsorteamlogo&branding.Possibilitiesareendless! 3.Datablending WithPorterMetrics,youhavetheoptiontocreatechartsusingmultiplesources(blendeddatasources)suchasFacebookAdsandGoogleAds, 4.AllyourmetricsandKPIsinjustoneplace AccordingtoyourKPIs,youcanaddaround120metricsanddimensionstoyourreporttoanalyzeyourFacebookInsightsdata.YoucancheckthecompleteFacebookInsightslist. 5.Shareablereports WhenyoucreateareportwithPorterMetrics,youcanshareit,andthesearedifferentways: ChoosetheGmail/GSuiteuserswhocanaccessyourreportsaseditorsorviewers ScheduleemaildeliveriesSharealinktoaccessthereportDownloadaPDFversionEmbeddingthedashboardonawebsite 6.Freetutorials Ifyoudon’tknowhowtosetupyourreport,youcanreviewPorter’stutorials. JointheFacebookSupPortersgroup. AndsubscribetotheYouTubechanneltogetfreeandrelevantcontent. 7.Mobile-friendlyreports Youcancustomizeyourreportpages’heightandwidthtoadjusttoanydevice. 8.Unlimitedsupport PorterMetricshasthebestsupport.Youcanuseourchatfortroubleshootingandscheduleacallwithustohelpyoutosetupyourreportforfree. PorterMetricsreviews: Source:G2 ReportGarden ReportGardenisareportingtoolthathelpsteamsbuildcustomizablereportstomeasurecontentsuccessandanalyzedatarelatedtoindividualcontent.Byanalyzingtheposts’data,teamscanseesignificanttrends.Youcanalsousethistooltoidentifyyourtop-performingsoyoudon’twastetimeonunderperformingcontent. ReportGardenpricing Targetmarket ThisFacebookInsightsreportingtoolisperfectforagencies. Pros AccordingtousersfromTrustRadius,thesearesomeprosforReportGarden: Easy-to-useplatformlayout–everythingisclean-cutandsimple,Itisbuiltwellforagenciesandorganizationswithmultipleusersormultipleclients. Automatedreportingsettoscheduleswithmanageablereporttemplates. Cons AccordingtousersfromTrustRadius,thesearesomeconsforReportGarden: ReportGardenissometimestoosimplisticanddoesn’tallowyoutogetdownintothedetailsasmuchasyouneedformoresophisticatedclients.Sometimeshadissueswithgettingallseparateplatforms/campaignstoworktogetherinreporting.Itneedsdifferentlevelsofmoresophisticatedagenciestobuyintohigher-level,moredetailedreportingtools. ReportGarden’sbestfeatures 1.EssentialAudienceInsights ReportGardenletsyouseewhichpostscustomersengagewith(ordon’tengagewith)tomakeinformeddecisionsaboutwhatyoupost. 2.FacebookInsightsReportTemplates Insteadofcreatingcustomreportsforeachofyourclients,simplyselectatemplatefromthewiderangeofcustom-builttemplatesprovidedbyReportGarden. 3.Postsoverview ReportGardenletsyoupresentFacebookInsightsdatarelatedtothepostsyoucreate,howmanypeopleyourpostsreachandhowtheyrespond,knowingwhattypeofpostsworkonengagethebestwithyouraudience. 4.Specificdemographicmetrics ReportGardenletsyouvisualizeyourfans’demographicinformationandthepeoplereachedandengagedbyyourpage’scontent.Thisdatacanhelpyoudetermineifyouarereachingcorrectlyyourtargetaudience. ReportGardenreviews Source:Capterra Source:Capterra Madgicx MadgicxisaFacebookinsightstoolthatletsyouexamineeachofyourtargetaudiencesseparately,accordingtoyourkeymetrics. Madgicxpricing Ad-spendbasedpricingthatfitseveryadvertiser: Targetmarket ThisFacebookInsightsreportingtoolisperfectforagencies. Pros AccordingtousersfromQuicksprout,thesearesomeprosforMadgicx: IntuitivemobileappQuicktimetovalueManycustomizablefeatures Cons AccordingtousersfromQuicksprout,thesearesomeconsforMadgicx: DifficulttosetupSteeperlearningcurve Madgicxbestfeatures 1.AudienceInsights: Itwillillustrateyouraudience’sperformanceinreal-timeandineachfunnelstage,makingtheinformationeasytocomprehend. 2.Filterresultsbyaudiencesegments: Obtainactionableinsightssuchasidentifyingscalablecreatives,discoveringadditionaladformatsyoucanincludeinyourstrategy,andtailoringcontenttoaudiencesegmentsaccordingtofunnelstage,demographics,andothercategories. Madgicxreviews Source:G2 Source:softwareadvice Swydo Swydoenablesyoutomake FacebookInsightsreportsinjustafewminutes. YoucanalsousethistooltoconnectdifferentdatasourcessuchasFacebookAds,GoogleAds,andmore.YoucanvisitSwydo.comtocheckallthedatasourcesandintegrationsavailable. AccordingtoSwydo,thisplatformworksinjust4steps: Selectatemplate. Connectyoursource. Customizethetemplate.Shareyourreport. Swydopricing Thebasicplanstartsat$39andincludes10datasources. Targetmarket ThisFacebookInsightsreportingtoolisperfectforonlinemarketers. Pros AccordingtousersfromGetApp,thesearesomeprosforSwydo: CustomizablereportingtemplatesProvidesoutstandingcustomersupport Swydoisconstantlyupdatingitsplatformandprovidingnewfunctionality Cons AccordingtousersfromGetAppandTrustRadius,thesearesomeconsforSwydo: Itdoesn’thavemulti-channelformulastoaddintoonemetric.Designoptions,andvisualizationsarelimited.Theinterfacehasabitofalearningcurve. Swydobestfeatures: 1.Pre-builttemplates: Swydo’sready-madetemplateshelpspeedupthereportcreationprocesssoyoucangettowhatmatters–analyzingthedataandprovidingyourclientswiththeinsightstheyneed. 2.KPIsandgoals Reach,actions,shares,conversions–youcansettargetgoalsforrelevantKPIswithasimpleclickandmonitortheresultstomakeinformeddecisionsandchangesinstrategyasneeded. 3.Brandedreports: Brandyourreportsusingbrandtemplatesthatletyouuploadacoverpage,logo,controlcolors,fonts,andotherreportelements. VisitSwydo.comtoseeallthefeaturesindetail. Swydoreviews: Source:GetApp Whatagraph YoucanusethisreportingtooltocreategreatFacebookreportsinminutes.Thistoolenablesyoutoquicklyvisualizeyouraudiencegrowth,interactions,engagementmetrics,andmore. Whatagraphpricing Targetmarket Whatagraphwillworkperfectlyforagencies. Pros AccordingtousersfromCapterraandG2,thesearesomeprosforWhatagraph: Theuserinterfaceiseasytonavigate CreatescleandynamicreportsquicklyandeasilyDraganddropmodel Cons AccordingtousersfromCapterraandG2,thesearesomeconsforWhatagraph: Price.Whatagraphwillbetooexpensive. Thereisn’tmuchcustomizationinthelayoutsofreports. Thenumberofconnectionsislimited. Whatagraphbestfeatures: 1.AllkeymetricsandKPIsononepage: ConnectyouraccounttoWhatagraph,andyou’llneverhavetocheckyourFacebookKPIsseparately.Whatagraphautomaticallypullsup-to-datereach,impressions,cost-per-click,ROI,andotherperformancemetrics. 2.Deliveredreports: Keepclientsintheloopwithreportautomationandscheduling. 3.Cross-channelreports: CompareyourFacebookperformancewithothermarketingchannelstoseethefullpicture. VisitWhatagraph.comtocheckallthefeaturesindetail. Whatagraphreviews: SourceG2.com SourceG2.com SocialBakers(NowEmplifi) SocialBakersisaunifiedsocialmediamarketingplatformthatcanhelpyouplanandresearch,createandanalyzeyourcontentandtrackyourKPIsandmetrics.YoucaneasilyusethistoolasyoursocialmediaanalyticstotrackyourFacebookInsights. Socialbakerspricing: Thebasicplanstartsat$20.However,youcanrequestapersonalizeddemotofindaplanaccordingtoyourbusiness. Targetmarket SocialBakersisperfectformarketersandagencies. Pros AccordingtousersfromTrustRadius,thesearesomeprosforSocialBakers: Combiningdifferentsocialpagesinoneview>noneedtoswitchacrosspagesforperformancemonitoringSocialbakersisgenerallyeasytouse,andtheexportoptionistrulyhelpfulforusers. Cons AccordingtousersfromTrustRadius,thesearesomeconsforSocialBakers: Theyneedbettercustomerservice.MissingtheabilitytocompareperformancefromadifferentdurationAbilitytoingestrevenuedatafromsocialbusinessmanagerstogiveamoreholisticview Socialbakersbestfeatures 1.YouhaveaFacebookpageperformancereport ThisreportcanhelpyoutoanalyzeandcompareFacebookpagesforfree.YoujustneedtoaddtheURLofyourFacebookPageandthatofyourcompetitorstoseehowyouperformedonFacebookinthelast90days 2.Researchandplanning “Socialbakers”(Emplifi) makeseasytocreateandexecutetheperfectsocialmediamarketingstrategy,fromcontentplanningtoaudienceanalyticstoprecisionbudgeting. 3.Contentstrategy Boostcontentengagementacrosschannels.Youcanknowwhatcontentyouraudiencesloveandwhatcontentworksforyourcompetitors. 4.Measurementandreporting Makeitclearandstraightforward.Seetheattributionofallyourefforts. VisitSocialbaker.comtoknowmoredetailsabouttheplatform. PS.PersonallyIdolovethistool,whenyourunaginormousamountofaccountsandyouneedtodelivermultiplereportstoeditorialteams,thistoolworthit.Itscustomersupportisgreatandyouhaceadedicatedaccountmanagerthatwillprovideagreatonboardingexperience. Ifyouworkforanagencyoralargecorporationthistoolwillchangethereportingprocess.Butpleasetakeintoconsiderationthatthebudgetisathingyouhavetoconsider. Socialbakersreviews: Source:G2 Dashthis DashThisisagreatmarketingreportingtoolthatfocusesoncustomdashboardsindifferentpartsofDigitalMarketing.Inotherwords,itisareportingsoftwareforeveryonethatwantstoautomatethereportingprocess. Insteadofcreatinganewdashboardreportfromscratch,youmayutilizetheirpre-designedmarketingtemplates.Simplypickyourfavoritetemplate,chooseatimeforthereport(monthly,quarterly,etc.),connectyourdata,andstartvisualizing. DashThispricing DashThishasfourpricingplans.Youcanpaymonthlyorannually,dependingonyourpreferences. GettoknowmoreaboutDashThispricingplansandcompare. TargetMarket DashThisispreferredfordigitalmarketingagencies. Pros MostoftheusersemphasizethefactthatDashThisiseasytouseandintegrateyourdata.Also,itisfast,andthecustomersupportisexcellent. Cons OneofthemostsignificantconsofDashThisisitspriceandlimitationsinthepricingplans.Also,sometimessomebugsoccurintheinterface.Someusersalsomentionedthatthelackofdynamicchartsandgraphsisanotherpointthatshouldbefixed. DashThisbestfeatures 1.CustomReportsinDashThis DashThis,enablesyoutocustomizeyourdashboardsandreportsandfilteroutthedatayoudonotwant.Withakeymetricdashboard,youhavemorefreedomandcanaddyourlogoanduploadyourdatathatdoesnotexistinanyofyourchannels. 2.Drag-and-dropmodel: Youcandraganddropyourwidgetsontoyourdashboardtocreateacleanreportlayoutthatincludesalltheinformationyouneed. 3.WidgetsandcommonKPIs: YoucanuseDashThistoincludewidgetswiththemostcommonKPIssuchasfanscount,pageimpressions,topposts,engagementrate. LearnhowtocreateaFacebookInsightsdashboardwithDashThis. Reviews ThesearesomereviewsfromCapterraandG2aboutDashThis Source:Capterra Source:G2 GreyMetrics GreyMetricsisagreatreportingtooltocreatereportsandcustomizethem.AccordingtoG2.com,GreyMetricsintegrateswithover20platformsandhasdozensofbuilt-intemplates,soyourreportslookgreatfromdayoneandarefullywhite-labeledtosharewithclientsandstakeholders. GreyMetricsPricing Targetmarket GreyMetricswillbeperfectfordigitalmarketingagencies. Pros Ithasagoodselectionoftemplates. Automatedschedulingofreportsubmission. Teammembersandclientportal. Thetoolwasdesignedandbuiltforagencies. Cons MissingsomekeyindicatorsforreportsLimitednumberofaccounts GreyMetricsbestfeatures 1.Multi-Clientdashboards Youcancreateadashboardconnectingdifferentdatasourcesfromotherclients. 2.Reporttemplatesgallery GreyMetricsalsohavepredefinedreporttemplateswhichyoucanusetosavetime. 3.Scheduledreports Youcanautomatethereportingprocessbyschedulingreportstorunitselfdaily,weekly,ormonthlyandautomaticallyemailthereporttotheclients. 4.Clientsportal Youcanaddallyourclientsintheclientsportal,whichishelpfulforagencies.Youcanusethisportaltoviewmultipleclientsandconnecttheirsources. GreyMetricsreviews: Source:G2.com Inconclusion,GreyMetricswillhelpyourunagencyreportingandlookforananalyticstooltomanageyourdataintegrationeffectively.Thistoolwillhelpyouragencycreatedashboardsandreportstosharewithclients. Supermetrics SupermetricsisapopularreportingtoolthatcanhelpyoutomoveFacebookInsightsdatatoanydestination,suchasGoogleDataStudio.Supermetricsalsooffersmorethan70datasourcesforGoogleDataStudiothatcanbesetupinafewclicks,includinge-commerce,socialmedia,SEO,advertising,web,product,andmobileanalytics. Supermetricspricing Accordingtotheirpricingpage,SupermetricsforGoogleDataStudiopricesstartsat$69/moifpaidannually. Targetmarket Supermetricswillbeperfectformarketers,dataanalysts,anddataengineers. Pros EasytointegratewithGoogleDataStudio.Ahugesetofintegrationpartners.SupermetricsisgreatatintegratingwithExcelorGoogleSheetstoadaptthereportstoyourneeds Cons Supermetricsisfairlymoreexpensivethanothertools. Supermetricsissometimesabittoocomplicatedtofigureout,andrequirestimetolearn Supermetricsbestfeatures 1.Multi-pagereporting Youcancombinedatafrommultiplepagesinthesamereportandusefilters,segments,sorting,anddateranges. 2.AccessallyourFacebookInsightsdata GetaccesstoalltheFacebookInsightsmetricsanddimensionsyouneed,includingpost,video,engagementstatistics,etc. 3.Aggregatedatafrommultiplesources Combinedatafromallyouradvertisingandmarketingplatformstocreatecross-channelreports. PS.WepersonallylikewhatSupermetricshasbuilt.Inasortofway,theyaresuper!Superteam,superpowerful,superbig.Theyarepioneersandyouwillfindlotsofrecommendationsaroundthisproduct.Wealsohaveanunbiasedreviewofthisproduct. Databox DataboxisanonlinepopularmarketingreportingtoolthatenablesyoutocollectallyourdatainoneplaceanddeliversignificantKPIsinyourbusiness.DataboxisabusinessanalyticsKPItool.YoucanalsousethistooltocreateaFacebookPagesInsightsreportbyusingadataboxtemplate. Databoxpricing Targetmarket Databoxwillbeperfectformarketersandagencies.. Pros Whenyoulookatdifferentreviews,youcanseethatpeoplementionallkindsofprosintheiropinions.Customizablecontrols,greatandeasy-to-usemobileapp,flexibledatamanagement,fantasticuserinterface,andvariousdatavisualizationoptions. Cons Supposeyoutakealookatthecons.Inthatcase,youseethatpeoplementionthetimetosetupthetool,lackingcustomizabledates,limitationsforhistoricaldatafordifferentchannels,andhavinginaccurateornotup-to-datedatafromtimetotime. Databoxbestfeatures 1.StreamDashboardsonYourSmartTV: Youcanvisittv.databox.comtoreceiveashort4-digitcodeandconnectyourdashboardstoyourTV.Inthisway,youcanmakeperformancemoreaccessibletoyourteambymakingitmorevisible. 2.Pre-builttemplates: Databoxhasdifferentcustomizabletemplatestovisualizeyourperformanceinminutes.Youcanfindmarketing,sales,financialtemplates,andmore. 3.ReportSharingwithDatabox: YoucaneasilyuseDataboxtocreateashareablelinkandsendthemovertothepeopleyouwant. YoucanvisitDataboxtoexplorethetop10Databoxfeatures. Databoxreviews: Source:G2 Source:Capterra Moreposts HowtocreateaGoogleAnalyticsreportonDataStudio October19,2022 NoComments Areyoulookingforthebestsolutiontomonitorandvisualizetheperformanceofyourlandingpages,thesuccessofyourcampaigns, AllinOneGA4AnalyticsDashboard October13,2022 NoComments Thisreporttemplateshowshowawebsite,e-commercestore,PPCcampaignand/orSEOeffortsareperformingallinoneplace. GA4acquisitionreporttemplateonDataStudio October13,2022 NoComments ThisDataStudiotemplatebreaksdowntrafficsourcesingreatdetailtoshowthetoptrafficsources,theirperformanceovertime,aswellasspecificsonreferraltrafficanditssources. 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