How to Use the Traffic Acquisition Report in Google Analytics 4

In GA4, you can find this information in the traffic acquisition report. ... acquisition report to make decisions about future marketing campaigns and ... SkiptomaincontentSkiptoprimarysidebarSkiptofooter HowtoUsetheTrafficAcquisitionReportinGoogleAnalytics4 TrafficAcquisitionWhereyoucanlearnaboutyourwebsitetrafficsources viewtheperiodictableofGoogleanalytics4 UnderstandinghowyouruserscametobeonyoursiteisoneofthemostvaluablepiecesofinformationGoogleAnalyticsoffers.InGA4,youcanfindthisinformationinthetrafficacquisitionreport. SohowdoyouusethetrafficacquisitionreportinGA4?Youcanfindthisreporteasilyintheleft-handmenuanduseittoviewtheentrancesourceforallusers.Youcanalsocustomizeyourtrafficacquisitionreportbysettingupcomparisons. Today,we’regoingtodiscusstheGoogleAnalytics4trafficacquisitionreportindetailandshowyouwhyit’sboundtobeoneofyourfavoritereportsinthisnewversionofAnalytics. WhatisTheTrafficAcquisitionReport? InGoogleAnalytics4,thetrafficacquisitionreportletsyouseehowusersarearrivingatyoursitebyidentifyingtheirentrancesource.Thetrafficacquisitionreporttellsyouwhereuserscamefrom,includingorganicsearch,paidcampaigns,socialmedia,etc. Youcanusetheinformationinyourtrafficacquisitionreporttomakedecisionsaboutfuturemarketingcampaignsanddeterminetheefficacyofyourwebsiteandcurrentmarketingefforts. HowDoIAccessTheTrafficAcquisitionReport? LocatingyourtrafficacquisitionreportinGA4isveryeasy,andit’lllikelybeoneofyourmostfrequentlyvisitedspots.Tofindit,followthesesteps: Click“Acquisition”ontheleft. Click“Trafficacquisition.” Onceyou’reinsidethetrafficacquisitionreport,youcancustomizeitusingcomparisonsanddivedeeperintoyourdata.We’llcoverthisinthenextsectionandtalkaboutthetopreasonstoconsultyourtrafficacquisitionreport. HowtoReadandCustomizetheTrafficAcquisitionReport Okay,solet’sjumpintohowtoreadyourtrafficacquisitionreport.Thefirstthingyou’llnoticeisthatyou’reautomaticallygreetedbytwographs.Theoneontheleftshowsusersbysessionsource/mediumovertime,andtherightshowsusersbysessionsource/mediuminasimplebargraph.Youcanhoveroverbothgraphswithyourmousetofindmoredetailedinformationaboutaspecificsection. Whenyouscrolldown,you’llseeabreakdownofallsessionsource/mediumindetailandtherearesomecustomizableelementsaswell.First,let’stalkaboutwhatsource/mediummeans. Source/mediumtellsyouwhereyourtrafficiscomingfrom.Forexample,youmightsee“Google/organic.”ThismeansthatthenumberofusersarrivedatyoursiteviaanorganicsearchonGoogle. Thereareafewvaluesthatshowupundersource/mediumthatcanbeconfusing.First,youmightsee“direct/none.”ThismeansthatAnalyticscan’tfindthereferralinformationforthesevisitorsandcan’ttracethembacktoaparticularentrancesource. Youmightalsoseeavalueof“notset”undersource/medium.Thisisanotherformofdirecttraffic,butit’snotthesameas“direct/none”traffic.Notsetmeansthekeyworddataisunknown.Keyworddimensionisn’tfilledinforreferralordirecttraffic. Boththedirect/noneandnotsetissuescanbeaddressedinsimilarways,usingURLtags. Additionally,takenotethatyoucancustomizetheinformationyouseeinthissectionofyourtrafficreport.Youcanclickthe“+”signtoaddanotherrow,whichletsyouseemoreinformationabouteachsource/mediumcategory.Forexample,youcanselect“Browser”toseemoreinformationaboutwhichbrowseryourusersprefer.Notethatthesearchfunctioncanbeveryhelpfulhereifyou’relookingforsomethingspecific. Youcanalsogobackuptothetopandaddacomparisontocustomizeyourentiretrafficacquisitionreportbasedonwhatyouwanttosee.Simplyclickthe“Addcomparison”buttonatthetop. Sayyou’verecentlylaunchedamarketingcampaignaimedatgainingyoungervisitors.Youcanaddacomparisontoincludeageinyourtrafficacquisitionreport.Inthiscase,youwouldclick“Addcomparison”andthenselect“Include,”“Age,”andyourpreferredrange. Youcanaddadditionalconditionsaswelltocustomizeevenfurther.Justclick“Apply”whenyou’reready.Followingourexample,you’llnowseethatyourtrafficacquisitionreportcontainsanagecomparisonaswell. WhyisTheTrafficAcquisitionReportImportant? Ifyouareresponsibleformonitoringandevaluatingtrafficdata,youprobablyalreadyknowwhyunderstandingtrafficacquisitionissoimportant.Butlet’sdiscusssomereasonsyouwanttopaycloseattentiontothisreportinGA4. SeeWhereUsersAreComingFrom:Thisreportletsyouseepreciselywhereusersarecomingfrom.DidyoulaunchanewcampaignonFacebook?Withthetrafficacquisitionreport,youcanseehowwellthisispayingoff.Areyoumonitoringanemergingtrafficsourcetoseeifit’sworthyoureffort?Thetrafficreportcanhelptheretoo.Inshort,yourtrafficreportisthebestwaytodeterminetherealROIofyourmarketingandtrafficcampaigns. EnsureDiversity:Thisreportisalsogreatforensuringyouhavediversityamongyourentrancesources.Ifthebulkofyourtrafficisonlycomingfromonearea,youcanfocusyoureffortselsewhere. ImproveYourContent:Bylookingtoseehowmanyofyourusersarearrivingviaorganicsearch,youcanseeifthereareissueswiththecontentonyourlandingpages.Youmightneedtoimproveyouruseofkeywordsorproducelonger,moreinformativecontenttogainmoreusersthisway. IdentifyWeakAreas:Youcanalsousethisreporttoidentifywhereyourmarketingeffortsarefailing,likewithsocialmediaorapaidads.Usethecomparisonfeaturetoseewhereyoumightwanttolauncharemarketingcampaign. EvaluateTargetedCampaigns:Thisreportisalsoessentialforunderstandinghowwellyourtargetedmarketingcampaignsareperforming.Forexample,asweshowedintheprevioussection,ifyoulaunchedacampaigntargetingaparticularagegroup,youcanusethetrafficacquisitionreporttoseehowwellit’sbringingthattargetedagegrouptoyoursite. HowisGA4Different? ThetrafficacquisitionreportinGA4hasalotofhelpfulfeatures,butitwon’tfeelbrand-newtoyou,evenifyou’vebeenusingUniversalAnalyticsforyears.ThisreportisverysimilartowhatyouseeinUAwhenyougoto“Acquisition”>“AllTraffic”>“Source/medium.” Theoptionsyouhavebetweenthetwoaresomewhatdifferent,butaddingasegmentinUAissimilartoaddingacomparisoninGA4.ButthingshavebeensimplifiedabitinGA4,makingthisreportalittlemoreuser-friendlyoverall. ClosingThoughts ThetrafficacquisitionreportinGoogleAnalytics4hasbeensimplifiedandmadetobeuser-friendly.Youcaneasilycustomizethisreportwithcomparisonsanduseittoidentifythestrengthsandweaknessesofyourmarketingcampaigns. Monitoringyourtrafficwillgiveyouahead’suponemergingtrendsandletyouseewhereyou’remissingthemark,sodon’tforgettoalwayscheckinonthisreportwhengoingthroughyourAnalyticsdata. HowareyouenjoyingthenewtrafficreportinGA4?Letusknow! PrimarySidebar FooterAboutThisSite MarketingSkillCourses BusinessSkillCourses PrivacyandLegal Copyright©2006-2022·DigitalMantis,Inc.