Campaign URL Builder - Tilda

When should I use UTM parameters? You are running an advertising campaign on Google or social networks and want to know, where your users are coming from. WhenshouldIuseUTMparameters? YouarerunninganadvertisingcampaignonGoogleorsocialnetworksandwanttoknow,whereyourusersarecomingfrom. Youuseotherwaystoattractreadersandpotentialcustomersandwanttoknowmoreaboutwheretheycomefrom. Yousendnewsletterstoyoursubscribersusinge-marketingservices,andyouwanttotracktheirsuccessrates. YourURLaddress YourURLaddress http:// https:// Trafficsource Yourvalues GoogleAdwords Facebook Requiredparameters Campaignsource utm_source ? Campaignmedium utm_medium ? Campaignname utm_campaign ? Optionalparameters Campaigncontent utm_content ? Campaignterm utm_term ? Result Copy Copied Additionalsettings Parameterstransliteration Shorten bit.ly clck.ru is.gd v.gd Statistics: Shortlinkwascreated DynamicURLparameters,andhowtousethem Whatarethey? GoogleAdwords DynamicURLparametersautomaticallyidentifythevaluesandaddextrainformationtocontextualadvertisingsoyoucanfindout,forexample,whichdevicetype(mobileordesktop)theclickcamefrom. Theseparametersarecalled`dynamic`becausetheycanchangetheirvalue.Forexample,ifyouusethetagutm_term={keyword},thenGoogleAdWordswillautomaticallysubstitute{keyword}withthekeywordphrasethatledtotheclick. DynamicURLparametersareoftenusedintheutm_contentparameterbutyoucanalsoconfigurethemforotherparameters. Dynamicparameterssettings:GoogleAdwords Findmoreinformationhere Parameter What{parameter}willbereplacewith {adgroupid} TheadgroupID.Usethiswhenyou'vesetupyourtrackinginfoattheaccountorcampaignlevelandwanttoknowwhichadgroupservedyourad {adposition} Thepositiononthepagewhereyouradappeared,withavaluelike"1t2"(thismeanspage1,top,position2). {campaignid} ThecampaignID.Usethiswhenyou'vesetupyourtrackinginfoataccountlevelandwanttoknowwhichcampaignservedyourad {creative} AuniqueIDforyourad {device} Thetypeofdevicetheclickcamefrom {feeditemid} Thetypeofextensionusedbythevisitor {keyword} FortheSearchNetwork,thekeywordfromyouraccountthatismatchedtothesearchquery.FortheDisplayNetwork,thekeywordfromyouraccountthatismatchedtothecontent {loc_interest_ms} TheIDofthelocationofinterestthathelpedtriggerthead {loc_physical_ms} TheIDofthegeographicallocationoftheclick {lpurl} ThefinalURL.Itwillbeescapedunlessyouput{lpurl}atthebeginningofyourtrackingtemplate.If{lpurl}isnotatthebeginningofyourtrackingtemplate,itescapesthecharacters?,=,",#,\t,',and[space]. {matchtype} Thematchtypeofthekeywordthattriggeredyourad {merchant_id} TheIDoftheGoogleMerchantCenteraccountdirectlyowningtheclickedShoppingAd {placement} Thecontentsitewhereyouradwasclicked(forkeyword-targetedcampaigns),orthematchingplacementtargetingcriteriaforthesitewhereyouradwasclicked(forplacement-targetedcampaigns) {product_channel} ThetypeofshoppingchannelthroughwhichtheproductfeaturedintheclickedProductListingAdissold {product_country} Thecountryofsalefortheproductintheclickedad {product_id} TheIDoftheproductfeaturedintheclickedad,asindicatedinyourMerchantCenterdatafeed {product_language} Thelanguageofyourproductinformation,asindicatedinyourMerchantCenterdatafeed {product_partition_id} TheuniqueIDfortheproductgrouptheclickedproductadbelongsto {store_code} Withacampaignusingthelocalshoppingchannel,you’llseetheuniqueIDofthelocalstore {targetid} TheIDofthekeyword(labeled"kwd"),dynamicsearchad("dsa"),orremarketinglisttarget("aud")thattriggeredanad.Forexample,ifyouaddaremarketinglisttoyouradgroup(criterionID"456")andtargetthekeywordID"123",the{targetid}wouldbereplacedby"kwd-123:aud-456" Avoiderrors:UTMgeneratorchecklist TheURLcontainsnomorethanonequestionmark?. Eachparameterstartswithoneampersand&. Charactersthatinterferewithanalyticsarereplacedautomatically#,&,=. Duplicatehttporhttpsareremovedautomaticallyhttp,https. Converttolowercase. EscapesequencesoroptionaltransliterationoftheCyrilliccharacters. Hey,ifyoulikethistool,pleasetellyourfriendsaboutit.Thankyousomuch!✌️ FacebookTwitterYoutubeInstagram Requiredparameters × utm_source—thereferrer Whatfor: Toindicatethereferrer(e.g.google,newsletter) Example: utm_source=google–contextadinGoogleAdwords utm_source=facebook—contextadinFacebook ×Closewindow Requiredparameters × utm_medium—marketingmedium:(e.g.cpc,banner,email) Itisrecommendedtousestandardvaluesinthisparameter,e.g.,cpc(costperclick)—contextad,display—bannerad,social_cpc—adinsocialnetworks Whatfor: Todefinethetypeofcampaignorad Example: utm_medium=organic–organictraffic utm_medium=cpc–contextad(costperclick) utm_medium=email—emailcampaign utm_medium=social—socialnetworks utm_medium=banner—bannerad utm_medium=cpa—otherad(costperaction) ×Closewindow Requiredparameters × utm_campaign—campaignname Enterthenameofyouradcampaignhere Whatfor: Allowsyoutoanalyzedifferentmarketingeffortsresults Example: utm_campaign=furniture_for_home–homefurnitureadcampaign ×Closewindow Optionalparameters × utm_term—Thekeywordofwhichaddisplayingstarts Thisparameterisnormallyusedforkeywordsinyourad Whatfor: Allowsyoutoanalyzedifferentcampaignsresultsbasedonkeywords ×Closewindow Optionalparameters × utm_content—additionalinformationthatcanbetrackedifotherparametersaresimilar Whatfor: Frequentlyusedasanoteinsideacampaign.Anynamecanbeassigned.Usually,it’sbettertouseimportantparametersofthead:thegoodorservicesubcategory,typeofad,etc. Example: utm_content=zero_block240×60—ZeroBlockbanner240x60onTilda utm_content=zero_block_text—ZeroBlocktextadvertising ×Closewindow