UTM Builder - Generate UTM codes instantly with Free URL ...

UTM Builder – Generate UTM codes to track campaigns in Google Analytics ... Create UTM tracking link in seconds for free! Fill in your campaign information in the ... Skiptocontent WebsiteURL* CampaignSource CampaignMedium CampaignName CampaignTerm CampaignContent YourGeneratedURL: Link UTMtrackingcodecopiedtoclipboard UsingUTMstogetreliablereportinginGoogleAnalyticsorsimilartoolsrequiresthatyouhaveasolidplanbeforegettingstartedwithaUTMbuilder. ThisguidewalksyouthrougheverythingyouneedtoknowtostartcreatingeffectiveUTMtrackingcodes. (Youcanclickonalinktojumptoanysection) GettingstartedwithaUTMbuilder UTMParametersvs.UTMCodesvs.UTMTags HowtogenerateyourUTMcodes AlternativeUTMcodegenerator(ProsandCons) UTMBuilderSpreadsheet SimpleURLBuilder UTMTaggingSoftware RecommendedUTMBuildingResource GettingstartedwithaUTMbuilder AUTMbuilderorURLbuildertoolallowsyoutoeasilyaddUTMparameterstotheendofURLsthatsendtraffictoyourwebsitesoyoucanaccuratelytrackcampaignsinGoogleAnalytics. IfyouareunfamiliarwithUTMtagging,UTM(UrchinTrackingModule)codeshelpyoutrackthesourcesandchannelsthroughwhichpeoplearecomingtoyourwebsiteinGoogleAnalyticsandotheranalyticstoolslikeMixpanel,Kissmetrics,andAmplitude. Inpractice,aUTMtrackinglinklookslikethis. https://www.your-website.com/?utm_source=facebook&utm_medium=social&utm_campaign=december-2021/ It’salmostimpossibletomanuallygeneratehundredsoftheselongtextstringswithoutmakingmistakes. WhenusingUTMs,mistakesareverycostly.AsimpletypoorcapitalizationerrorinanyUTMparameterwillruintheaccuracyofthedatatrackedingoogleanalytics. AgoodUTMlinkbuildermakesiteasytocreate,organize,andmaintainconsistenttaxonomyofyourtrackingURLstocapturethedatayouneedtoaccuratelyattributeyourmarketingcampaignresults.   UTMParametersvs.UTMCodesvs.UTMTags Youmayhavenoticedthattheterms;UTMParameter,UTMCode,andUTMTagareusedinterchangeably.Itcansometimesgetconfusing,buttheymeanthesamething. BeforeusingtheUTMgeneratorabove,youmustfirstunderstandalltheparametersinvolvedandhoweachonefunctions. FivedifferentUTMparametersmakeupaUTMlink.Threearemandatory,whiletheothertwoareoptionalfieldsyoumayusetoaddfurthercontexttothetracking​​link. ThethreerequiredUTMparametersare; Parameter Description UseCases Example Source (utm_source) Itshowsthewebsiteorplatformthatthevisitcamefrom. Usegoogle,facebook,emailplatformnamesuchassendgridorautopilot. utm_source=autopilot Medium (utm_medium) Itshowsthetypeofmarketingchannelyourvisitorscamefrom. UsethepredefinedvaluesbyGooglesuchascpc,email,affiliate,socialorsimilar utm_medium=social-cpc Campaign (utm_campaign) Itshowstheuniquenameofthecampaignthatthelinkisapartof. Useproductdescriptions.ItisalsobestforapplyingadvancedUTMnamingconventions. utm_campaign=product-launch ThentwooptionalUTMparameters; Parameter Description UseCases Example Term (utm_term) ThistagcomesfromGoogleAds.Itshowsthekeywordthattriggeredtheadcontainingthelink. Totrackvarietiesincopy.Also,usedtoindicateFacebookadheadlineoremailsubjectline. utm_term=best-hiking-shoes Content (utm_content) Todifferentiatebetweenadsorpostsonthesameplatform.UsefulforA/Btestingimagesoradcopy. Toindicatelinkplacement—headlinevs.bodyvs.imagevs.footer.OrforadvancedusesofUTMs utm_content=ad-version-2b   HowtogenerateyourUTMcodeswiththeUTMlinkbuilder TogetcleangoogleanalyticsdatafromUTMs,somebestpracticesyoushouldknowbeforecreatingyourUTMcodesare; UseUTMtaggingonexternalcontentonly.UsingUTMtagsoninternallinksonyourwebsiteleadstoinaccuratereportingbecauseGoogleanalyticswillinterprettheclicksasnewsessions. EstablishaconsistentUTMnamingconventionacrossallyourmarketingchannels.Minortyposorcapitalizationinconsistencies(Socialvs.social)canmessupyourcleananalyticsreporting. Don’tusepunctuationorspecialcharactersinyourparameters. Alwaysusedashesinsteadofwhitespacesinyourparameters. Withthatoutoftheway,followthesesimplestepstousetheUTMbuildertogenerateyourUTMcodes. Inputyourwebsite,blogpost,orlandingpageURL. Filloutthecorrectvaluesyourorganizationhasestablishedforsource,medium,campaign,term,andcontent. Checkthateverythinglooksgoodandadherestobestpractices. Click“BuildURL”togenerateyourUTMcode. CopythegeneratedURLanduseitinyourmarketingcampaigns. Takealookattheimagebelowforreference. AlternativeUTMcodegenerator Ifyou’dinsteadnotuseourfreeUTMbuilder,thereareotherwaystogenerateyourUTMcodes.Let’sexploretheprosandconsofeachone. UTMBuilderSpreadsheet TheseareeitherExcelspreadsheetsorGooglesheetsthatuseapre-configuredformulatogenerateUTMcodesautomaticallywhenyouaddthedestinationURLandparameters.Somepopularspreadsheetbuildersare; UTMBuilderSpreadsheetTemplatefromMcGaw.io CampaignTaggingSpreadsheetfromCardinalPath UTMTaggingTemplatebyLinktoSheet Pros Thereareloadsoffreetemplates,andyouownthem. Youcancustomizeitandcontrolwhattokeep,addordelete. Itservesasasystemtostoreandorganizeyourtrackinglinks. Cons It’sdifficulttobulkUTMcodegeneration. Youhavetointegratewitha3rdpartytoollikeBitlytoshortenlinks. Itquicklybecomesoverwhelmingwhenmanagingalargenumberoflinks. Spreadsheetsareverypronetohumanerror. It’shardtoenforceUTMtaxonomyandrulesacrossyourteams. SimpleURLbuilder AperfectexampleofasimpleURLbuilderisourfreeURLbuilderaboveortheGoogleCampaignURLBuilder.YoufilloutyourdestinationURLandparameters,thengenerateyourlinkautomaticallyoneatatime. Pros It’sfreeandonline. It’seasytouse. Savestimeonsmallercampaigns Cons YoucannotbulkcreateUTMcodes. Youhavetocopyyourlinktoa3rdpartytoollikeBitlytoshortenlinks. SettingupcustomUTMparametersisdifficult. YouhavetofindanothersystemtomanageandorganizeyourUTMtags. YoucannotenforceUTMtaxonomyandrulesacrossyourteams. UTMTaggingSoftware TheseareSaaSplatformsthatautomatealltheworktogenerate,shorten,store,shareandmanageUTMtags.Sometoolshavemoreadvancedfeatures,likeourall-in-oneUTMManagementTool—whichallowsyoutocentralizetagmanagementwithacombinationofawebappandbrowserextension.Othersareofferedasbrowserapps(extensions)oraswebappsonly. Pros Itsavesalotoftimeandeliminateshumanerrors. Betteruserexperiencebecauseofawell-planneduserinterface. YoucanbulkURLgenerationandshortening. ItallowsyoutoenforceUTMtaxonomyandrulesacrossyourteamsconsistently. Itservesasacentralplacetostoreandorganizetrackinglinks. Cons Itrequiresamonthlysubscriptionorannualcontracttouse. You’llneedalittletrainingtounderstandhowtouseiteffectively.   RecommendedUTMBuildingResources UTMtagsarejustasgoodashowoftenyouusetheminyourmarketingcampaigns.Themoreconsistentyourorganizationusesthem,thebetteryouranalyticsreportinginthelongterm. Youshouldreadthesearticlesforin-depthtipsonhowtostartusingUTMslikeapro; UTMParameters:ACompleteGuideforTrafficAttribution HowtoTrackYourCampaignLinksinGoogleAnalytics TheGuidetoAdvancedUTMNamingConventions—Definition,UseCases,Benefits,Workflow Guide&ToolforRemovingUTMsandAccurateAttribution HowtouseUTMstotracktheeffectivenessofyouremails FAQs HowdoIfindUTMcampaigntrackingdatainGoogleAnalytics?WheneveryouuseUTMcodes,Googleautomaticallytracksyourcampaigndata.ToseeallyourUTMcampaigntrackingdatainGoogleAnalytics,clickon Acquisition->Campaigns->AllCampaigns.Youcanclickthenoneachcampaigntoviewthesourceandmedium.CanItrackinternalwebsitelinkswithUTMs?It’sbestpracticetouseUTMtaggingonlinksinexternalcontentonly.UsingUTMtagsoninternallinksonyourwebsiteleadstoinaccuratereportingbecauseGoogleanalyticswillinterprettheclicksasnewsessions. Areyousureyouwanttocancel? AmessagefromourCEO I’msorrytoseeyougo,andI’minterestedinlearningmoreaboutwhyyoudecidedtocancelyoursubscription.It’shardtoimproveourproductwithoutfeedback,sothanksinadvanceforprovidingyours. DanMcGaw CEOandFounderutm.io Nevermind,takemebacktomyaccount. Pleaseshareyourreasonforleaving.* Weneedamorecustomizabletool Toocomplicatedforourneeds Failedtoonboardorlearnthetool Notenoughvaluetojustifythecost Customerservicewasnotsatisfactory Mycompanyisshuttingdownorgettingacquired WhichUTMbuilderwillyouusenow?*Howlikelyareyoutoreturn?* Nochance I'mnotsure Absolutelywill Whatcouldwedotoimprove?*Anythingelseyou’dliketoshareaboutyourexperiencewithUTM.io?Pleaseverify* Iunderstandthatbycancelingmysubscription,Iwilllosealltheadvantagesofapaidaccount,includingcustomdomainsandUTM.ioshortenersupport,andthatalllinksundertheUTM.ioandcustom-brandeddomainshortenerwillnolongerwork. Δ