Where to Find UTM Tracking Code Results Data in Google ...
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In GA4, you can see UTM campaign data in all 3 Acquisition reports: Overview, User acquisition, and Traffic acquisition.
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AreyouinterestedinhowtofindyourUTMdatainGoogleAnalyticssoyoucanunderstandwhichofyourmarketingeffortsaregettingthebestresults?ThisguidewillshowyouhowtofindthiscrucialmarketingcampaigndatainGoogleAnalytics.
WheredoIFindmyUTMCodeinGoogleAnalyticsUniversalAnalyticsProperties?
WheredoIFindmyUTMCodeinGoogleAnalyticsGA4Properties?
NotsurewhatUTMTrackingCodesare?BesuretocheckoutourotherguidesontrackingyourMarketingCampaignswithUTMCodes:
HowtoCreateCampaignURLsWithUTMCodesinMonsterInsights
UTMTrackingCodesFrequentlyAskedQuestions
WheredoIFindmyUTMCodeinGoogleAnalyticsUniversalAnalyticsProperties?
TofindyourUTMdatainGoogleAnalytics,navigatetoanalytics.google.com »Acquisition»Campaigns»AllCampaigns.
PleasenotethedifferentPrimaryDimensionsyoucanselecttoreallydigintothisdata:
ThePrimaryDimensionsincludeCampaign,Source,Medium,andSource/Medium.
YoucanselectSource/Mediumastheprimarydimensionforfurthergranularity:
Additionally,youcandisplayasecondarydimensionaswell.SetthesecondarydimensiontoEventCategory.Thiswillallowyoutoseehowyourvariouscampaignsaredoingrelativetothisotherdimension.InthestatsbelowwecanseethatemailisdoingmuchbetterinthecustomCTAlinkclickeventcategory.
TolearnhowtocreateyourowncustomlinkclickeventwithMonsterInsightspleaseseethisguide: HowtoAddCustomLinkAttribution:SetupCustomLinkCategories,Labels,andActions.MonsterInsightsmakesitveryeasy.
WheredoIFindmyUTMCodeinGoogleAnalyticsGA4Properties?
InGA4,youcanseeUTMcampaigndatainall3Acquisitionreports:Overview,Useracquisition,andTrafficacquisition.
TofindyourUTMdatainyourGoogleAnalyticsGA4property,navigatetoanalytics.google.com»Reports»Acquisition(underLifecycle).
Acquisitionoverviewreport
ClickonAcquisitionoverview.
You’llfindyourcampaigndatainthesessionmediumandcampaigncards.
Youcantogglebetweensessiondataandengagedsessiondata.
Useracquisitionreport
ClickonUseracquisition.Clickonthedropdownabovethefirstreportcolumn.SelectFirstusercampaign.
Trafficacquisitionreport
ClickonTrafficacquisition.Clickonthedropdownabovethefirstreportcolumn.SelectSessioncampaign.
DebugView
IntheDebugViewreport,youvieweachcampaignUTMparameterforapage_vieweventinreal-time.
CopyoneofyourcampaignURLswithUTMparametersandpasteitintoanincognito/privatebrowserwindowwhilenotloggedinasanAdministratororEditor.
InaseparatetaborwindowwithyourGA4propertyopen,clickonConfigure»DebugView.
Clickonthepage_vieweventintheverticaltimelinewhenitappears.
Viewthepage_vieweventParameterstotherightofthetimeline.Expandthecampaign,content,medium,andsourceparameterstoseeeachUTMparametervalue.
That’sit!NowyouknowwheretofindyourUTMtrackingcodedata.Ifyouhaven’tyet,checkoutourotherdocsonUTMcodes:
HowtoCreateCampaignURLsWithUTMCodesinMonsterInsights,and UTMTrackingCodeFrequentlyAskedQuestions.
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LastUpdatedonSep25,2021
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