GA4 UTM parameters

The new Gbraid / Wbraid parameters for App campaign tracking. Are you ready? Let's go! New UTM Pa...

In GA4, you can see UTM campaign data in all 3 Acquisition reports: Overview, User acquisition, a...

To track your custom marketing campaigns into Google Analytics, you need ... Social' default chan...

UTM tagging is referenced in official GA4 documents as the approach that should be used for onlin...