Google Analytics UTM Tracking: 5 Critical Aspects - Learn

Google Analytics UTM Tracking Codes are codes that help you determine which of your ads have the most conversions. When you add the UTM ... Skiptocontent NoCodeDataPipelineforyourDataWarehouse EasilyloaddatafromvarioussourceslikeGoogleAnalytics,etc.,toanyDataWarehouseinreal-timeforfree. TryHevoforfree WhenyoucreateaGoogleAnalyticsaccounttomonitoryourwebsite,thesystemassignsyouacodetoaddtoyourwebsiteURL.ThiscodeisknownastheUTMTrackingCode.IthelpsGoogleAnalyticsdiscoverthesocialmediaplatformorwebsitethatbringsthehighesttraffictoyoursite.  WiththehelpofGoogleAnalyticsUTMTracking,youcaneasilyknowwheretofocusyourmarketingeffortsforoptimumproductivity.UTMTrackinghelpsyoutracktheprogressofyourAdsCampaigns.ItalsohelpsyoukeeptrackofyourSocialMediaposts,andEmailNewsletters.WithGoogleAnalyticsUTMTrackingyoucanmakestrategicbusinessdecisionsconcerningyourAdsCampaigns. ThisarticlediscusseshowGoogleAnalyticsUTMTrackingworks.ItintroducesyoutotheGoogleAnalyticsUTMTrackingParameters.ItprovidesthestrategiesthatyoucanusewhilecreatingGoogleAnalyticsUTMTrackingParameters.ItalsoprovidesapplicationsandadvantagesofGoogleAnalyticsUTMTracking.ItalsoactsasacomprehensiveguidetoactivateGoogleAnalyticsUTMTrackingonyourwebsite. TableofContents IntroductiontoGoogleAnalyticsUTMTrackingParametersofGoogleAnalyticsUTMTrackingStrategiesforCreatingGoogleAnalyticsUTMTrackingParametersConsistentNamingStrategyStoretheUTMCodesinaSpreadsheetApplicationsofGoogleAnalyticsUTMTrackingAdvantagesofGoogleAnalyticsUTMTrackingStepstoActivateGoogleAnalyticsUTMTrackingonyourWebsiteStep1:InstallGoogleAnalyticsStep2:AccessGoogleURLBuilderStep3:GenerateaUniqueURLStep4:ChangeURLSettingsStep5:AccessyourWebsiteAnalyticsConclusion IntroductiontoGoogleAnalyticsUTMTracking ImageSource GoogleAnalyticsUTMTrackingCodesarecodesthathelpyoudeterminewhichofyouradshavethemostconversions.WhenyouaddtheUTMTrackingCodetoyourURL,itcalculatesthenumberofwebsitevisitorsthatclickonyouradsandmakeapurchase. ItthendeliversthisdatatoGoogleAnalytics,wherethewebmastercanfindthereport.Thisdatawillhelpyoudeterminewhethertostoprunninganad,reduceorincreasetheMarketingFundsforaparticularad. ParametersofGoogleAnalyticsUTMTracking ImageSource EveryGoogleAnalyticsUTMTrackingCodeconsistsofanoriginalwebsiteURLandAdCampaignParameters.TheseParametersindicatetheexactlocationandpurposeofaparticularad.Thereare5GoogleAnalyticsUTMTrackingParameters: Source:ASourceisaplatformwhereyouarerunningthead.AUTMSourcecouldbeTwitter,Google,Facebook,oraNewsletter.Medium:ThisistheMediumthroughwhichyouarerunningyouradvertisement.YourUTMMediummaybeSocialMedia(foradsonFacebookandTwitter),Email(forNewsletters),andCostPerClick(forGoogleandYouTubeAds).Campaign:ThisreferstoyourCampaignName.ThepurposeofthisParameteristoidentifyaspecificad.AnexampleofanAdCampaigncouldbethe“BlackFridaySale”.Term:ATermisthepaidkeywordforaparticularad.Forinstance,thepaidkeywordfor“BlackFridaySale”mightbe“TraditionalBags”. Content:AContentParameterhighlightsspecificdetailsaboutanad.Suchdetailsincludeproductsize,amountofdiscount,etc. YourGoogleAnalyticsUTMTrackingCodeshouldlooklikethis: www.tribal.com/store?utm_source=Google&utm_medium=cpc&utm_campaign=tribal-black-friday-sale&utm_term=traditional-bags&utm_content=sale%20 SimplifyMarketingAnalysisusingHevo’sNo-CodeDataPipeline HevoData,aNo-codeDataPipelinehelpstoLoadDatafromanydatasourcesuchasDatabases,SaaSapplications,CloudStorage,SDK,s,andStreamingServicesandsimplifiestheETLprocess.Itsupports 100+datasourcessuchasGoogleAnalytics,etc.,forfreeandisa3-stepprocessbyjustselectingthedatasource,providingvalidcredentials,andchoosingthedestination.HevoloadsthedataontothedesiredDataWarehouse,enrichesthedata,andtransformsitintoananalysis-readyformwithoutwritingasinglelineofcode. Itscompletelyautomatedpipelineoffersdatatobedeliveredinreal-timewithoutanylossfromsourcetodestination.Itsfault-tolerantandscalablearchitectureensurethatthedataishandledinasecure,consistentmannerwithzerodatalossandsupportsdifferentformsofdata.ThesolutionsprovidedareconsistentandworkwithdifferentBusinessIntelligence(BI)toolsaswell. GetStartedwithHevoforfree CheckoutwhyHevoistheBest: Secure:Hevohasafault-tolerantarchitecturethatensuresthatthedataishandledinasecure,consistentmannerwithzerodataloss.SchemaManagement: Hevotakesawaythetedioustaskofschemamanagement&automaticallydetectstheschemaofincomingdataandmapsittothedestinationschema.MinimalLearning: Hevo,withitssimpleandinteractiveUI,isextremelysimplefornewcustomerstoworkonandperformoperations.HevoIsBuiltToScale: Asthenumberofsourcesandthevolumeofyourdatagrows,Hevoscaleshorizontally,handlingmillionsofrecordsperminutewithverylittlelatency.IncrementalDataLoad: Hevoallowsthetransferofdatathathasbeenmodifiedinreal-time.Thisensuresefficientutilizationofbandwidthonbothends.LiveSupport: TheHevoteamisavailableroundtheclocktoextendexceptionalsupporttoitscustomersthroughchat,email,andsupportcalls.LiveMonitoring:Hevoallowsyoutomonitorthedataflowandcheckwhereyourdataisataparticularpointintime. Signupherefora14-dayFreeTrial! StrategiesforCreatingGoogleAnalyticsUTMTrackingParameters TheGoogleURLBuildergeneratesUTMTrackingCodesfromtheParametersyouprovide.Ifyoudon’tidentifyyourParametersclearly,youmightgetconfusedwhilereadingyourGoogleAnalyticsUTMTrackingCodeanditsreports.FollowthestrategiesbelowtocreateyourGoogleAnalyticsUTMTrackingParameters,andavoidconfusionwhilereadingyourreports: ConsistentNamingStrategyStoretheUTMCodesinaSpreadsheet 1)ConsistentNamingStrategy IfyoufollowastandardrulewhileenteringyourGoogleAnalyticsUTMTrackingParameters,youarelesslikelytobeconfusedwhenreadingyourWebsiteAnalyticsReports.Forinstance,youcanwriteallyourGoogleAnalyticsUTMTrackingParametersinlowercase.Ifyoudecidetouseuppercaselettersthroughout,youmightforgetyourdecisionandinputsomeGoogleAnalyticsUTMTrackingParametersinsmallletters.Thisproblemrarelyoccurswhenuserswriteinlowercase. Youmayalsousedashes(-)toseparateyourwordsinsteadofunderscores.Dashesarebetterbecauseyourwebsitecontentwillappearevenwhenpeoplesearchinformationusingvariationsofyourkeywords,unlikewithunderscores. 2)StoretheUTMCodesinaSpreadsheet Ifyoumonitoryouradsasateam,itmightbehelpfultoplaceyourlinksinaSpreadsheettoshowyourteamhowthenewURLlinkslooklike.YoucaneasilydelegatetheworkloadofstudyingyourWebsiteAnalyticstoyoursubordinateifeveryonecanidentifythelinksforallyourongoingads. ApplicationsofGoogleAnalyticsUTMTracking AlthoughbusinessesmostlyuseGoogleAnalyticsUTMTrackingtotracktheirads,itisnottheonlyplacewhereyoucanadoptthetechnique.ThefollowingareotherdomainswhereyoucanuseGoogleAnalyticsUTMTracking.  OnyourSocialMediaPosts:BusinesseswithlargeSocialMediafollowingsoftenpromotetheirwebsitesontheirSocialMediapages.Ifyourunabusinesslikethis,youcanmonitorthenumberoffollowersclickingonyourwebsite’slinkthroughaGoogleAnalyticsUTMTrackingCode.JustremembertoindicatethatthelinkisforaSocialMediapostinyourUTMMedium. ImageSource InyourEmailNewsletter:Doyoupromoteyourwebsiteandproductsonyouremailnewsletters?Then,youcanuseGoogleAnalyticsUTMTrackingtodeterminetheConversionRateofyouremailcopy. ImageSource ForTrackingConversionsofyourBannerandSocialMediaAds:ThisisthemostcommonusageofGoogleAnalyticsUTMTracking.CreatingGoogleAnalyticsUTMTrackingCodesforyourSocialMediaandBannerAdswillshowyouwhichadshavethehighestconversions. ImageSource AdvantagesofGoogleAnalyticsUTMTracking ListedbelowaretheadvantagesofGoogleAnalyticsUTMTracking: IthelpsyouspendyourMarketingFundswisely:Inmarketing,largebudgetsdon’talwaystranslatetoincreasedprofit.ButwithGoogleAnalyticsUTMTracking,noneofyourMarketingFundswillgotowaste.GoogleAnalyticsUTMTrackingprovidesareportonhowmanyconversionsyouradsarebringingtoyou.Thisway,youcanfishouttheadsthatdon’tconvertandstoprunningthem.High-convertingadswill,therefore,receiveagreaterpercentageofyourMarketingFunds.AccordingtoyourWebsiteAnalyticsReports,redistributingyourMarketingFundswillalsoensurethatyouaccumulatehugeprofitsduringyourAdCampaigns.AccurateReportsonyourWebsiteTraffic:AccordingtotheSearchEngineMarketing(SEM)Rush,GoogleAnalyticsisoneofthe2mostaccurateWebsiteAnalyticsProgramsavailableontheinternet.Surprisingly,Googleoffersthisserviceforfree.ThismeansthatanybusinessownercanmeasureandunderstandhowtheiradsareperformingirrespectiveofthesizeoftheirMarketingBudget.Ithelpsmarketersimproveupontheirexpertise:AsyourunmoreadsforbusinessesandtrackthemwithGoogleAnalyticsUTMTrackingCodes,yougetanideaofthekindofadsthatperformwelloneachplatform.ThismeansthatyoucanpredictwhetherornotacampaignwillbesuccessfulonaparticularSocialMediaplatform.Inaddition,GoogleAnalyticsUTMTrackingcanhelpyouavoidinvestinginadsthatarelesslikelytoincreasebusinessrevenue. StepstoActivateGoogleAnalyticsUTMTrackingonyourWebsite FollowthestepsbelowtoactivateGoogleAnalyticsUTMTrackingonyourwebsite: Step1:InstallGoogleAnalyticsStep2:AccessGoogleURLBuilderStep3:GenerateaUniqueURLStep4:ChangeURLSettingsStep5:AccessyourWebsiteAnalytics Step1:InstallGoogleAnalytics LogontoGoogleAnalytics,andcreateanaccountifyoudon’thaveoneyetlikeintheimagegivenbelow.Then,installthesoftwareonyourwebsite. ImageSource Step2:AccessGoogleURLBuilder TypeinGoogleURLBuilderinyourbrowsertoaccesstheGoogleURLBuilderwebsitelikeintheimagegivenbelow. ImageSource Step3:GenerateaUniqueURL EnteryourAdCampaignParameterstogenerateauniqueURLforyourwebsiteoradlikeintheimagegivenbelow.YourAdCampaignParametersaretheSource,Medium,Term,Name,andContent. ImageSource Step4:ChangeURLSettings ChangeyouroriginalwebsiteURLtothenewURLlikeintheimagegivenbelow. Step5:AccessyourWebsiteAnalytics AccessYourWebsiteAnalytics.Afterrunningyouradforadayortwo,gotoyourGoogleAnalyticsaccountandselect‘Acquisition’onthemenubarlocatedattheright-handsideofyourAnalyticspage.Then,click‘Campaigns’toviewyouradresultslikeintheimagegivenbelow. ImageSource Conclusion ThisarticleintroducedyoutoGoogleAnalyticsUTMTrackinganditsParameters.ItprovidedtheApplicationandAdvantagesofusingGoogleAnalyticsUTMTracking.ThearticlealsoprovidedallthestepstoactivateUTMTrackinginyourGoogleAnalyticsaccount. IncaseyouwanttointegratedataintoyourdesiredDatabase/destinationlikeGoogleAnalytics,etc.,forfreethen HevoData istherightchoiceforyou!ItwillhelpsimplifytheETLandmanagementprocessofboththedatasourcesandthedatadestinations. VisitourWebsitetoExploreHevo WanttotakeHevoforaspin?SignUpfora14-dayfreetrialandexperiencethefeature-richHevosuitefirsthand. ShareyourexperienceofunderstandingUTMTrackinginGoogleAnalyticsinthecommentssection! NoCodeDataPipelineforyourDataWarehouse Tryforfree DataAnalysisGoogleAnalyticsGoogleAnalytics360MarketingAnalyticsTutorial ContinueReading BecomeaContributor Youcancontributeanynumberofin-depthpostsonallthingsdata. WriteforHevo BringReal-TimeDatafromAnySourceintoyourWarehouse GetStartedforFree TalktoaProductExpert FreeTrial Iwanttoreadthise-book Name* Company* Designation*(Selecttheonethatmostcloselyresemblesyourwork.) PleaseSelect DataEngineer/DataEngineerLead DataAnalyst/AnalyticsLead DataScientist/DataScienceLead AnalyticsEngineer Founder/CXO Developer/Programmer/Lead Marketer/MarketingLead Other YourDesignation* BusinessEmail* PhoneNumber | DownloadNow