A Beginner's Guide to Facebook Insight - Simplilearn

Facebook Insights offer multiple data points, including likes, reach, engagement, and demographics, that help you understand how your page is ... DigitalMarketingDataScience&BusinessAnalyticsAI&MachineLearningProjectManagementCyberSecurityCloudComputingDevOpsBusinessandLeadershipQualityManagementSoftwareDevelopmentAgileandScrumITServiceandArchitectureDigitalMarketingBigDataCareerFast-trackEnterpriseOtherSegmentsArticlesEbooksFreePracticeTestsOn-demandWebinarsVideoTutorialsLiveWebinarsHomeResourcesDigitalMarketingABeginner'sGuidetoFacebookInsightTrendingnowContentStrategistJobDescription:Role,Responsibilities,SalaryTrends,andMoreArticle5IncredibleExamplesofSuccessfulRebrandingArticleDigitalMarketingResumeGuide:YourChancetoWintheDigitalMarketingManagerJobEbook9TypesofBacklinksYouNeedtoKnowforSEOArticleThe5TypesofInfluencersYouNeedtoKnowArticle10TipsToIncreaseTwitterFollowersin2023VideoTutorialUnderstandingTheImpactofSocialMedia:ProsandConsArticleTheHistoryandEvolutionofDigitalMarketingArticleProgramPreview:ALiveLookatthePurdueDigitalMarketingBootcampWebinarTop12SocialMediaMarketingSkillsYouNeedin2023ArticleABeginner'sGuidetoFacebookInsightBySimplilearnLastupdatedonApr28,2022296TableofContentsViewMore WanttotrackuserinteractionmetricsonyourFacebookbusinesspage?TurntoFacebookInsights.ItisapowerfulanalyticstoolforFacebookpageadminsthatprovidesagreatdealofinformationregardingtheircontentandaudience.Determinethebesttimeofdaytopost,themostpopulartypeofcontent,andmuchmorewithFacebookInsights.  PostGraduatePrograminDigitalMarketingWithPurdueUniversity&co-createdwithFacebookEnrollNow HowtoAccessFacebookInsights? ToaccessFacebookInsights: FromtheFacebookhomepage:newsfeed,taponthedottediconinthetopleftcorner.  FacebookNewsfeed ClickonPages. VisityourFacebookbusinesspage. Underthemanagepagesection,scrolldownandclickonInsightsintherightcolumn. FacebookBusinessPage HowtoUseFacebookAnalytics?  ThefollowingsectionsofFacebookInsightsdisplayimportantinformation.Learnhowtomakethebestuseofeveryoptionavailable.  1.Overview Itprovidesasummaryofthemostimportantpiecesofinformationonyourpageinthefollowingsections: PageSummary PageSummarycontainsvarioussections,asshownintheimagebelow.ThepagesummaryishelpfulforaquickassessmentofaFacebookpage’skeyperformance. ItallowsyoutoaccessyourgrowthviaPageLikesandReachquickly.Youcanconcludeyourtraffic-drivingstrategybylookingatthepost-engagementmetrics.  FacebookInsightsPageSummary Your5MostRecentPosts Youcancheckkeyinformation—publisheddateandtime,target,reach,postcaption,posttype,andengagementofyourlatestfiveposts.Ithelpsyouunderstandhowwellyourrecentpostsareperforming.Also,youcancheckoutwhichtypesofpostsarebetter-performingones.Clickingontheposttitlewillprovideadetailedbreakdownofposts’performance.  FacebookInsights-Your5MostRecentPostsSection PagestoWatch Thissectionallowsyoutocompareyourposts’performancewithothersimilarFacebookpages.Youcanaddpagesofyourchoiceforcomparisons.  ThePagestoWatchSectionintheOverview FreeFacebookMarketingandAdvertisingCourseLearntheA-ZOfFacebookAdsandMarketingNowEnrollForFree 2.Followers ThissectionofFacebookInsightsprovidesinformationaboutthepeoplewhofollowyourpage.Itisbeneficialfortrackingtrafficasitprovidesthenumberoforganicpagefollows,paidfollows,andunfollows.  FollowersSectioninFacebookInsights 3.Likes  Itdisplaysdataunderthreesectionsallowingyoutocompareyouraverageperformanceovertime: Totalpagelikesthattellaboutthecurrenttrendofyourpagelikes. Thenetlikesgraphbreaksdowntheproportionoflikesandunlikes.  Whereyourpagelikeshappenedisallabouthowyougotyourlikes—Facebookpagesuggestions,directlyfromyourpage,orfromyourads. Clickanddragonadaterangeonanyofthegraphsmentionedabove,andyouwillfinddetailsontheLikeandUnlikesourcesforthatperiod. FacebookInsightsLikesection 4.Reach  TheReachtabprovidesinformationonthereachofyourpostsandFacebookPage.Also,checkoutthefactorsthatshootuporshrinkyourreach.Itincludesthefollowingsections: PostReach Reactions,Comments,andShares Reactions Hide,ReportasSpam,andUnlikes TotalReach Clickonthesectionofthegraphyouwantmoredetailsof.Facebookdisplaystheactivepostsforthatperiodindecreasingimpressionorder. FacebookInsightsReachSection 5.PageViews FacebookInsightsshowallthetrafficreportsunderthePageViewstab.Itincludesthefollowingsections: TotalViews:Itdisplaysthenumberoftimespeopleviewedyourpage,countingtwovisitsofasingleuseras2views. TotalPeopleWhoViewed:Ittellsaboutthenumberofpeoplewhovisitedyourpage.So,ifasingleuservisitedyourpagetwice,itiscountedasasingleview.  TopSources:ThegraphinformsaboutthetopfivetrafficsourcesthathavedirectedvisitorstoyourPage.  Italsoallowsyoutofilterdatabysection,age,gender,country,city,anddevice.Withallofthisinformation,youcanincreaseyoureffortsonthetopsourcesandthus,increaseyourpageviews. FacebookInsightsPageViewsSection 6.ActionsonPage  Itiscrucialtohaveknowledgeofwhatvisitorsdidonyourpage.Forinstance,avisitorclickson“GetDirections”/yourphonenumber/website/anyotherCTAbutton.Thetabincludesthefollowingsections: TotalActionsonPage PeopleWhoClickedActionButton PeopleWhoClickedGetDirections PeopleWhoClickedPhoneNumber PeopleWhoClickedWebsite TotalActionsonPage FacebookInsightsActionsonPageSection  CertificateProgramInDigitalMarketingByPurdueUniversityandMetaBlueprintEnrollNow 7.Posts  ThePoststabprovidesalltheinformationaboutyourFacebookpageposts.Itincludesreachandengagement.Facebookalsoprovidestheoptiontoboostyourpostsfromthistabdirectly. Ithasthefollowingsections:  WhenYourFansAreOnline/PostTypes/TopPostsfromPagesYouWatch Thisisoneofthemostimportantinformation-providingsectionsofFacebookInsights.IttellsyouaboutthebestwayforyourbrandtopostonFacebookbyrevealingdetailsonhowactiveyourFacebookfansareeachday/week/houroftheday.Pointingthecursoroneachdayallowsyoutoseeanoverviewoftheactivityonthatdaycomparedtotheaverages.  FacebookInsightsPostSection  AllPostsPublished Here,youcansortyourpostsbasedonreach,publisheddate,orengagementbyclickingonthecolumntitle.Youcancheckvariousmetricsforreach,suchas-  Reach:Organic/Paid Impressions:Organic/Paid Reach:Fans/Non-Fans Forengagement,youcanviewthefollowingdetails:  PostClicks/Reactions,Comments,andShares Reactions/Comments/Shares PostHides,HidesofAllPosts,ReportsofSpam,Unlikes EngagementRates AllPostsPublishedSectionwithKeyMetrics 8.Events  KeeptrackofyourorganizedeventsunderthisFacebookInsightstab.Itallowsyoutobemoredata-driven.Usingthisinformation,youcanfigureoutwhatisworkingandwhatisnotinyoureventpromotion.Youcanaccessthefollowinginformationunderthistab: EventsStats(Awareness/Engagement/Tickets/Audience) Upcoming/Past FacebookInsightsEventsSectionwithAudienceBreakdownbyGender 9.Videos  HaveyoubeenpostingvideosonyourFacebookpage?ThisFacebookInsightstabtellsyouindetailabouthowwellvideosareperformingandthenumberoftimesvisitorsviewedyourvideosviathefollowingbreakdownofviews:   Organicvs.Paid Uniquevs.Repeat Auto-Playedvs.Clicked-to-Play VideoViews:10-SecondViews,TopVideos,Videoviewsgraph FacebookInsightsVideoSectionwithOverallVideoPerformance Wantdetailedinsights?Clickonavideotitle,andapop-upwillappearwithinformationonvariousstatsofthatvideo. 10.Messages  ItisessentialtoberesponsiveonyourFacebookpage.Youraudiencemattersthemost.Themessagessectionallowsyoutoviewmessagingstatsforthepast180days.Youcanchooseatimeframeperyourchoicefromthelastsevendaystothelast180days. FacebookInsightsMessagesSection FreeCourse:DigitalMarketingTools&TechniquesLearnSEO,Email,Paid,AffiliateMarketing&MoreEnrollNow HowtoExportFacebookInsightsData? Youcanexportdatafromupto2yearsago,andthetimerangeshouldbenomorethan180days.TheexporteddatamighthaveafewadditionalmetricsthatarenotfoundinPageInsights. ThefollowingstepswillhelpexportyourPage'sinsightsdata: FromtheFacebookhomepage:newsfeed,taponthedottediconinthetopleftcorner.  ClickonPages. VisityourFacebookbusinesspage. ClickInsightsandtapontheexportdataoptioninthetopright. Choosethedatatype,range,layout,andfileformat. Tocustomizethelayout,selectthemakenewcustomlayoutoption. EnterasheetnameandthenclickAddinthebottomright. Now,choosetheinformationyouwouldliketoaddfromthecolumnontheleft.  ClickontheApplybuttonwhenyouhavefinishedselectingyourcustomdata.  Finally,clickontheExportDataoptionagain. Conclusively,FacebookInsightshasaplethoraofcrucialinformation.Everythingisdisplayedunderasingletab,fromwhattypesofpostsaremosteffectivetotheidealtimingforpostingthem.However,itisuptoyouhowwellyouusetheinformationtocreatesomethingmeaningful.Tracktheperformanceofyourpageanddeviseaneffectivesocialmediastrategytocapturetrafficandstayaheadofyourcompetitors.   FAQs 1.WhichFacebookinsightsaremostimportant? SomeofthemostimportantFacebookmetricstotrackandmonitorare: Reach Videoengagement Videoretention Engagementrate Followersgrowth 2.WhatistheimportanceofFacebookInsights? FacebookInsightsoffermultipledatapoints,includinglikes,reach,engagement,anddemographics,thathelpyouunderstandhowyourpageisgrowingandhowwellyourcontentresonateswithyouraudience.ThesepiecesofinformationhelpyouformulateandpracticetherightFacebookstrategies.   3.AreFacebookInsightsavailableforgroups? YoucanaccessFacebookGroupInsightsfrombothdesktopandmobile.Itisavailableontheleftsidepanelonthedesktopversion.YoucanaccessFacebookGroupInsightsbyclickingonthestariconinthetop-rightonyoursmartphone. DoyouwanttomastertheessentialdisciplinesinDigitalMarketing?Checkoutthe DigitalMarketingSpecialistcourse now. BecomeaDigitalMarketingExpert  YoucanachieveyourDigitalMarketingdreamcareerwiththehelpoftheProfessionalCertificateinDigitalMarketing,offeredbyIMTGhaziabadincollaborationwithSimplilearn.GetaholisticunderstandingofthedigitalmarketingfieldbyexploringtopicslikeSEO,SocialMedia,PPC,WebAnalytics,andMarketingAnalytics. YoucanexploreseveraldigitalmarketingcoursesatSimplilearnrangingfrombasictoadvancedlevel.Allyouhavetodoisvisitourwebsite,clickoncourses,selectthedigitalmarketingcategoryandstartexploring!  AbouttheAuthorSimplilearnSimplilearnisoneoftheworld’sleadingprovidersofonlinetrainingforDigitalMarketing,CloudComputing,ProjectManagement,DataScience,IT,SoftwareDevelopment,andmanyotheremergingtechnologies.ViewMoreRecommendedProgramsPostGraduatePrograminDigitalMarketing&Analytics3199LearnersLifetimeAccess*ProfessionalCertificatePrograminDigitalMarketing4750LearnersLifetimeAccess**Lifetimeaccesstohigh-quality,self-pacede-learningcontent.ExploreCategoryNextArticle10TipstoImproveYourFacebookPage'sSEOBySimplilearn1164Apr22,2022RecommendedResourcesStateofUpskillingin2021:InsightsfromSimplilearn’sSurveyofLearnersEbookFacebookInterviewQuestionsArticleFacebookAds:HowToAdvertiseonFacebookin2020VideoTutorialTheCompleteBusinessIntelligenceToolGuidefortheModernAnalystEbookFacebookLiveVideoIdeastoGetYouInspiredArticleYourUltimateGuidetoDoon-Pageandoff-PageSEOVideoTutorialprevNext DisclaimerPMP,PMI,PMBOK,CAPM,PgMP,PfMP,ACP,PBA,RMP,SP,andOPM3areregisteredmarksoftheProjectManagementInstitute,Inc.*AccordingtoSimplilearnsurveyconductedandsubjecttoterms&conditionswithErnst&YoungLLP(EY)asProcessAdvisors