How to Use Page Insights? - Facebook for Business

Page Insights is a metrics tool offered by Facebook to its business users. It serves as a social media marketing tool and helps page owners (brands) access ... H HowtouseFacebookInsights? Getaninsightintoyourcompany'sFacebookPage. Home / Wiki / Facebookforbusiness:HowtousePageInsights Portfolio Order Facebookforbusiness:PageInsightsTool WhatareFacebookPageInsights? PageInsightsisametricstoolofferedbyFacebooktoitsbusinessusers.Itservesasasocialmediamarketingtoolandhelpspageowners(brands)accessinformationabouttheirusers/visitors.Thisdataisusuallyverygeneral,suchasdemography(user’sgenderandage),devicefromwhichthepagewasaccessed(desktopPC,mobiledevices),pageviews/visits,timeusersareonline,etc. Thistoolgivesacloserinsightinto: Businesspagemetricsandallrelevantdata Postswiththehighestengagementrates Timeyouraudienceisonline Ondataprivacy Facebookclearlystatestheirviewondatawhichgivebetterinsightintobusinesspage’suserandvisitorinformation:sincepagesarepublicspaces,allinteractionwiththemistobepublic–moreprecisely,availabletopageadministratorswhocanseeuseractivity. Note:DataobtainedbyPageInsightswillbeavailableonlyafteryourpageislikedbyatleast30users. HowtoaccessPageInsights Thefirstprerequisiteforyoutoaccessyourpage’sInsightsanalyticsistohaveacompanypageonFacebook(orderPromotiononSocialNetworksinourOrderSEOformandwecandoitforyou).Theotheristhatthepageislinkedtoyourwebsite(youneedtohavetheownership). Therearetwoeasywaystoaccessthistool: 1)viathisdirectlink:https://www.facebook.com/insights–justselectthepreferredpage(ifyouownmorepages) 2)viatheInsightscard.YoucanfinditundertheSearchfieldonyourcompany’spagewww.facebook.com/your.business.page/insights/:Page/Messages/Notifications/Insights/PublishingTools(abovetheCoverPhoto). WhatInsightscontain: OVERVIEW LIKES REACH PAGEVIEWS ACTIONSONPAGE POSTS VIDEOS PEOPLE LOCAL 1.OVERVIEW TheOverviewsectiongivesyouanoverallinsightintowhathappenedonyourpageinthepreviousweek.Itshowsthreekeyparts: PageLikes:totalnumberofLikesandnewfans PostReach:totalnumberofuniqueuserswhosawyourpageandposts Engagement:totalnumberofuniquevisitorstoyourpage BelowthesethreepartsisalsoashortanalyticsforYour5MostRecentPosts,aswellasPagesto Watch,usingwhichyoucanmonitoryourcompetition. 2.LIKES Thissectionisdividedintothreekeyparts: TotalPageLikes:totalnumberoflikesbydayduringthepreviousmonth NetLikes:totalnumberoflikesminusunlikes WhereYourPageLikesHappened:theplacewhereyourpageusersclickedthebutton(e.g.onthe Page,inAds,inPageSuggestions,etc.) Extratip:Youcangetmoredataifyouselectalongertimeperiodatthetopofthepage. 3.REACH Thissectionshows: PostReach:thenumberofpeoplewhosawapost(viapaidcampaignsororganicreach) Reactions,Comments,andShares:positiveactivitywhichreachesmorepeople Hide,ReportasSpam,andUnlikes:negativeactivityreducesreach TotalReach:thenumberofusersreachedbyapost 4.PAGEVIEWS Thissectionshows: TotalViews:duringthepreviousweek+pagedata(e.g.Home,Timeline,About,Photos,Likes, Other) TotalPeopleWhoViewed+pagedata,ageandgender,city,device TopSources,e.g.Facebook,domain.com,google.com,search.yahoo.com 5.ACTIONSONPAGE Basedonwhatyourbusinesspagecontains,thissectionwillshowdifferentdata,suchas: TotalActionsonPage PeopleWhoClickedPageCalltoAction PeopleWhoClickedGetDirections PeopleWhoClickedPhoneNumber PeopleWhoClickedWebsite Youcanarrangeeachcategoryaccordingtoageandgender,country,city,anddevice. 6.POSTS Postsisoneofthemostinteresting(andpossiblymostuseful)Insightssections.Itsdataisdividedinthreeways: WhenYourFansAreOnline:thisinformationcanbeusefulifyouwanttopostyourcontentat certaintimes,sothatmorepeoplearereachedorganically(oncertaindaysandatcertaintime) PostTypes:videos,links,etc. TopPostsfromPagesYouWatch:inorderforthisoptiontowork,youaregoingtohavetoadd yourcompetition’spagestomonitortheirposts(AddPages) Belowthismainstatisticsisalistofallpostsyoueverpublished,withlinkstoaccess/seethem,aswellasdataonthenumberofpeoplereached,engagement,boost,date,etc. 7.VIDEOS VideoprovedtobeoneofthemostsuccessfulkindsofpromotiononFacebook.ThisiswhytheyinvestedintoitandnowusersareofferedalotofinformationaboutthevideosyouhostonFacebooksservers.Thisdatacanhelpyouunderstandyouraudience’sreactionstothevideocontentyoupost.Thissectionallowsyoutosee: VideoViews:duringthepreviousmonth,orinaperiodyouselectatthetopofthepage (organicorpaid) 10-secondViews TopVideos 8.PEOPLE Thissectionaboutyourpage’sfans/followersisdividedaccordingtotheirdemographicdata:thepercentageofmenandwomen,state,city,language,andconcernsthefollowingcategories: YourFans PeopleReached PeopleEngaged 9.LOCAL Thisveryusefultoolisavailableonlyuntilrecently.Itenablesyoutoaccessdataaboutthepeoplenearby,thatis,aboutthepeoplewhoarelocatednearyourcompanywithin50to150mradius.Additionally,thistoolallowsyoutoobtaindataaboutthedaytheyaremostactiveon,aswellasthetime(hours).Belowthegeneraldata,therearethefollowingsectionsabout: AdvertPerformance:onwhatdayandatwhattimeaposthadthegreatestengagement PeopleNearby:hourly,weekly,overall,check-ins Demographics:thepercentageofusersaccordingtoage,gender,andageandgender ItisimportanttonotethatthisinformationcanbeusefulforthepurposesofSMMpromotion(SocialMediaMarketing)andSEOoptimizationandcampaigns(SearchEngineOptimization). 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