GA4 Features: UTM Parameters, New Home Page, Predict ...

The new “Predict Top Spender” report in the explore section; The new Gbraid / Wbraid parameters for App campaign tracking. Are you ready? Let's ... Home>Resources>GoogleAnalytics>NewGA4Features:UTMParameters,HomePage,PredictTopSpenderandAdvtrackingApp NewGA4Features:UTMParameters,HomePage,PredictTopSpenderandAdvtrackingApp March05,2022-WrittenbyEnricoPavan ThisweekGooglereleasedalotofnewsrelatedtoGoogleAnalytics4. Someofthesefeaturesunhinge,forbetter,evensomehabitswehavelivedwithsofarwhileothersarejustnewandallowanimprovementinthetrackinganduserinterfaceofGA4. Goinginorderwewillthereforesee: ThemodificationoftheUTMparametersfortrackingadvertisingcampaignsThenewHomeinterfaceofGA4Thenew“PredictTopSpender”reportintheexploresectionThenewGbraid/WbraidparametersforAppcampaigntracking Areyouready?Let’sgo! NewUTMParametersinGA4 Afteraboutfifteenyears(15years!)withtheadventofGA4wecantakeadvantageofnewUTMparameterstoimprovetrackinganddataanalysis. Forwhodon’tknow,theUTMparametersareenteredinthequerystringoftheURLsandallowyoutoidentifythesource,mediumandcampaignofthemarketingactivitiesundertakenbythebusiness.Forexample,viatheparameterswehowmanyusersarrivefromournewsletterordem,throughtherelatedemailchannel,perhaps,totheSummerDiscount2022campaign:inAnalyticswefindthisinformationbothintheDefaultChannelGroupsandinthesource/mediumreportandalsounderthecampaignvoice. ThecreationoftheUTMswasnecessaryinordertodistinguishandanalyzeindetailallthetrafficcomingfromthemarketingcampaignssetupbycompaniesorexternalsuppliers. UsuallyforthepartoftheGooglecircuit(forexampleGoogleAds)theseparameterswererecodedinautomaticmode,whileforeverythingoutsidetheGoogleecosystemitwastaggedinmanualmode. ThetablebelowshowsboththecurrentandnewUTMparameters,inboldandyellowbackground,thatcanbeusedanddisplayedinGA4: ParametersDimensionsNoteutm_sourceSourceFirstusersourceSessionsourceIdentifythetrafficsource(e.g.bing)utm_mediumMediumFirstusermediumSessionmediumIdentifiesthemeansbywhichtheuserarrivedatthesite(e.g.organic,email,etc.)utm_campaignCampaignFirstusercampaignSessioncampaignIdentifiesthecampaignassociatedwiththesourceandmedium(egCollezioneEstate22,NotizieGA4,etc.utm_termManualtermSessionmanualtermFirstusermanualtermIdentifythekeywordsusedinpaidcampaignsinnon-Googlecircuitsutm_contentManualadcontentSessionmanualadcontentFirstusermanualadcontentIdentifythecontentofthecampaign(e.g.bannerXYZ,bannersite_30x30,herosection,etc.)utm_source_platformSourceplatformSessionsourceplatformFirstusersourceplatformIdentifytheplatformwherethemarketingactivitywasundertaken.Bydefaultthisparameter,presentbothinExploreandasasecondarydimension,collectsGoogleAdsorManual(screenshotbelow)utm_creative_formatCreativeformatSessioncreativeformatFirstusercreativeformatIdentifythecreativeused(e.g.skyscraper).ItiscurrentlynotavailableineitherthereportsorinExploreutm_marketing_tacticMarketingtacticSessionmarketingtacticFirstusermarketingtacticIdentifythetacticused(e.g.onboardingvsretention).ItisnotcurrentlyavailableinreportsorinExplore. Thescreenshotshowsthebreakdownofthetrackingrelatedtotheutm_source_platformparameter:wedetectGoogleAds,ManualandShoppingFreeListings NewHomePageinGA4 AnotherimportantnoveltyisthenewGA4HomePage’sUI: Asshowninthescreenshot,thenewGA4Homecanbedividedinto3macroareas: OverviewSection:Showstherelevantmetricsfortheuser.GA4updatesthemetricsontheoverviewtabbasedonwhatisdisplayedinAnalytics.Forexample,iftheuserfrequentlyviewstheTotalRevenuemetric,AnalyticsaddstheKPItotheOverviewtabwiththerevenuedataforthelast7days.Itispossibletochangethetimeintervalof7daysbyclickingontheitemLast7days:thecalendaropensandtheusercanchoosethedateofgreatestinterestfortheanalysisRecentelyViewed:ProvideslinkstorecentlyviewedGA4reports.Forexample,theuserviewstheAdminsection,thehomepageincludesalinktotheAdminpage,andthelastvieweddateBecauseyouviewfrequently:Showswhichtabstheuserviewsmostfrequently,eveniftheyhaven’tbeenviewedrecently PredictTopSpender’sReport ThisnewreportcanbefoundintheGA4TemplateGallery: Thisreportallowsyoutoview,bydefault,whichtrafficchannelsconveytopspenderstothesite.Obviouslyitispossibletocrossthedimensionswithothereventsorparameters/userpropertiesinordertogeneratehyper-focusedtargetingactivities. GBRAID&WBRAIDparameters AndherewecometothepointofthetrackingappinrelationtoAdscampaigns. Infact,withtheintroductionofATT,iOS14andlaterandtheadaptationofGooglePlaytoATTfromApril1standmoreoveringeneralthechangestouserprivacy,thecampaigns’trackinghadbecomealmostimpossibleregardingtheapplications. GoogleAdshasthereforeintroducedtwonewmetricstocomplywithApple’spoliciesandmeasureadresultsoniOS.Forapp-to-appmeasurement,theparameterintroducedisGBRAIDandforapp-to-webmeasurement,theparameterusedwillbeWBRAID. EspeciallyfortheWBRAIDrelatingtoGoogleAdsconnectedtoGoogleAnalytics,itwillgenerateanewfirst-partycookieonthereferencedomain.ThereforetheconversionswillbeattributedagaintotheadssubjecttotherulesrelatedtotheATT. ObviouslytheseactivitieswillhaverepercussionsinGA4astheaffectedconversionswillberetrievedviamodeledconversions. Sharethispost Comments OneReplyto“NewGA4Features:UTMParameters,HomePage,PredictTopSpenderandAdvtrackingApp” HiEnrico, Thanksforthepost. Dotheseseconddimensionsonlypopulatewhentheyarepassedthrough?Rightnow,Idonotseedimensionslikesessionterm,firstusersourceplatform,etc..intheacquisitionreports. Reply LeaveaReplyCancelreplyYouremailaddresswillnotbepublished.Requiredfieldsaremarked* Savemyname,email,andwebsiteinthisbrowserforthenexttimeIcomment. ReceiveBlogUpdates Email* Policyacceptance* RegisteringtothenewsletterIacceptthetermspresenthere RecentPosts GA4:BehavioralModelingandConsentMode GA4forTravel:howtoenhanceyourbusiness BounceRateandLandingPageinGA4 SegmentsinGA4 GoodbyeGoogleUniversalAnalytics ConnectingGA4andGoogleOptimize GA4forEcommerce:howtoenhanceyourbusiness! TimePeriodinGA4Segments AnalyticsBoostersItaly VicoloBuranelli,2 31100Treviso Italy AnalyticsBoostersUnitedKingdom 41DevonshireStreet London W1G7AJ UnitedKingdom AnalyticsBoostersUnitedStates 80S.W.8thStreet 33130-Miami Florida UnitedStatesofAmerica CONTACTS Contactus Name*Email* PhoneCompanynameYourrequest*