How to create a source medium report in GA4?

Source / Medium reports are easy to replicate. Remember that GA4 works on an event based model, which means the data computed will be based on ... Howtocreatesource/mediumreportinGA4? -February12,2022|HOW-TO|#01 WithGA4,thewaywelookedatsomeofthereportshaschangedwhenwecomparetoUniversalAnalytics.Oneofthecommonreportsthatwewereverycomfortableinusingwasthesource/mediumreportforAcquisition.Inthisarticle,we willlearnhowtocreatethesourcemediumreportsinGA4. TherearefewdifferentreportvariationsinAcquisitionthatgivesyourichinsights. --TheUserAcquisitionreportwillgiveyouinformationaboutnewusersandhowtheyareengagingwiththeconnecteddatastream(s)platforms. --TheTrafficAcquisitionreportwillgiveyouinformationaboutnewsessionsandhowtheyareengagingwiththeconnecteddatastream(s)plafotrms. Letsseehowwecancreatethesource/mediumreportforAcquisitioninGA4 Usethein-builtreportsinGA4 TheeasiestwaytogetalongistousetheinbuiltreportsinGA4.ThesereportsareUserAcquisitionreport,TrafficAcquisitionreportandUseracquisition:Firstusermediumreport. ThereporttakenintoconsiderationforthisguideistheTrafficAcquisitionreport. ThestepsbelowcanbeperformedwithUserAcquisitionreport,TrafficAcquisitionreportorUseracquisition:FirstusermediumreportsinAcquisitiontab OpenyourGA4propertyandfollowthestepsbelow: Step1: GotoLifeCycle>Acquisition>TrafficAcquisitionfromthelefthandsidemenu.Imagebelow. Step2: Scrolltherighthandsidereporttoseetheacquisiontable.Seeattachedimageasreference Step3: ClickonthesmallarrownexttoSessiondefaultchannelgrouping.SelectSessionSourcefrom themenu. Step4: Clickontheplussignnexttothefirstcolumn,clickonSessionAcquisitionandselectSession Medium. Result Youshouldbeabletoseethesource/mediumreportwiththesessionmetricsinGA4 Conclusion Source/Mediumreportsareeasytoreplicate.RememberthatGA4worksonaneventbasedmodel,whichmeansthedatacomputedwillbebasedonevents.IfyouarecomparingdatabetweenUAandGA4forsourcemediumreports,itshighly likelythatyouwillseevariationsasthemodelsbehindUAandGA4aredifferent.