Google Analytics Acquisition

Event-scoped dimensions don't include a prefix (e.g., the Source dimension). The source and mediu...

In the GA4 data model, sessions are removed from the hierarchy and every hit ... If you need sour...

The Source / Medium report can help you understand the origin of your traffic and provide insight...

Source / Medium reports are easy to replicate. Remember that GA4 works on an event based model, w...