Google Analytics 4: source/medium report - Data Enthusiast

Create Source/Medium Report in GA4 · Step 1 – Acquisition Report · Step 2 – Click on 'Customize Report' · Step 3 – Select the dimensions to modify. Vaialcontenuto OneofthemostpopularreportswithintheUniversalAnalyticsversionisdefinitelytheSource/MediumReport. InthisReport,youcanquicklyobservethesourceandmediumofuserslandingonthewebsite. InUAwecanfinditunderAcquisition>AllTraffic>Source/Medium ThenewversionofGA4offersmanyfeaturesbutthereisstillnoReportwiththisdimension. Infact,ifwetrytoexploretheAcquisitionreportwefindseveralentriesbutnottheonewithsource/medium. InthispostIwanttoshowyouhowthenewGoogleAnalytics4behavesandwhatdimensionswehaveavailable. AcquisitionReportinGA4 AnumberofReportsareavailableinGoogleAnalytics4thatofferamorequalitativeUserInterfacethantheUniversalAnalyticsversion. WithintheAcquisitionReportitispossibletofindaseriesofreports: Acquisitionoverview:showsanoverviewofthechannelsfromwhichuserslandonthewebsite;;Useracquisition:showswhichisthefirstchannelofauserwholandedonyourwebsite;Trafficacquisition:showswhicharethechannelsofthedifferentsessionsthathavebrowsedthesite; EachoftheseReportsoffersasetofprimaryandsecondarydimensionsthatcanbeaddedtoanalyzeuserbehavior,asyouseeintheimagebelow: However,exploringtheprimarydimensionofAcquisitionreports,wedonotfindthe‘source/medium‘dimensionthatwasinUniversalAnalytics: Despitethis,thankstotheenormousflexibilityofferedbytheGA4UI,wecancreatebyourselvestheReportwiththedimensionofourinterestandupdatethelistofavailableReports. However,weneedtopayattentiontothenameofthenewdimensionsinGA4andgetsomeclarityonwheretheyapply,beforecreatingourReport. Also,rememberthatGA4isdifferentfromUA:asalsowrittenintheOfficialGuide,eachsessionisassociatedwithonlyoneSourceorCampaignanddoesnotstartanewsessionifGA4encountersanewSourceorCampaign. SourceandMediumDimensionsinGA4 ScrollingthroughGoogle’sofficialguidewefindseveraldimensionsthatrefertotheSourceandMediumoftheusers’. Inaddition,wealsofinddifferentScopesfortheTraffic’sdimensions. Let’strytomakeasummarylisttoclarify: DimensionAvailableinScopeParameterCoreReportingAPISource/MediumAttributionEventutm_source,utm_mediumsourceMediumFirstusersource/mediumUserAcquisitionUserutm_source,utm_mediumfirstUserSourceMediumSessionsource/mediumTrafficAcquisitionSessionutm_source,utm_mediumsessionSourceMedium Aswecanobserve,the‘source/medium‘dimensionseemstobedifferentinGA4thaninUA. ItisavailablefortheAttributionReportandisevent-scopedsoitisadimensionthatisaboutwhatbringstheusertoanewsessionwithinwhichaConversionoccurs. Also,Googletellsusthatevent-scopeddimensionshavethefeatureofhavingonlythe“dimensionname”withinthem,suchas“Source“. Let’smakeatest,comparingthe‘source/medium‘dimensionwiththe‘Sessionsource’and‘Sessionmedium‘dimensions. InthenextstepsI’llexplainhowtotrytocreatethe‘Source/Medium’Reportandthenwe’llseethedifferencesbetweenthetrafficdimensions. CreateSource/MediumReportinGA4 TocreateourCustomReportandsaveittoalwayshaveitavailable,justfollowthesesimplesteps. Step1–AcquisitionReport GotooneoftheAcquisitionReportsinGoogleAnalytics4. Inmyexample,IwillgototheTrafficacquisitionreport: Step2–Clickon‘CustomizeReport’ Nowclickonthetoprightofthepeniconwhereitsays‘CustomizeReports‘. Clickontheicontoeditthereportyouareviewing. Step3–Selectthedimensionstomodify NowthatweareinsidethecustomizationoftheReport,let’sselect‘Dimensions‘inordertomodifythedimensionsthatinterestus: Thenweclickon‘+Adddimension‘andchoosethe‘source/medium‘dimension. Welookforthe‘source/medium‘dimension: Step4–Removethedimensionthatdonotinterestus Nowweneedtocleanupthereport,removingthedimensionswedon’tcareaboutandleavingonlythe‘source/medium‘dimension. Justclickonthethreedotsandclickonthecommand‘Remove‘. Oncewehaveremovedalldimensions,wecanclick‘Apply‘tosavethereport: Step5–Savethesource/mediumReportinGA4 Oncewehavechangedthedimensions,wecansavetheReportbyclickingonthe‘Save‘tab. WeseethatthenewReportwillalreadyhavethenamewiththenewlyinserteddimensioni.e.‘Trafficacquisition:Source/Medium‘. Therewillbetwooptionsthatyoucanchoosebasedonyourneeds: savechangestocurrentreport:modifiesthecurrentTrafficacquisitionreport,replacingitwiththeSource/Mediumdimensiononlysavaasanewreport:createsanewspecificReportwiththesource/mediumdimensiononly InmyexampleIwillselect‘saveasanewreport‘toaddthereportamongtheothersalreadypresent: Step6–RenametheReport Ifyousavethenewreportas‘newreport‘youwillneedtogiveitanamesothatyoucaneasilyfinditintheGoogleAnalytics4UIlist. Step7–GotoGA4Library Oncethereportissaved,youwillneedtogototheLibrarytomaketheReportavailable. ToaccesstheLibrarysimplyclickon‘Library‘underallReports: Now,select‘Lifecycle‘tobeabletoedititsstructure: Lookforthereportyoujustcreated,theoneIcalled‘Trafficacquisition:Source/Medium‘inmyexample,anddragitfromtherighttotheleftblockinthe‘Acquisition‘Report: Andsaveit. Onceyouhavesaved,theReportwillbeavailableintheGoogleAnalytics4UserInterface: EditReportinGA4 Ifyoufindthatyouwanttomakechangestothenameofthereportyoujustcreated,rememberthatyoucandosoatanytime. Gotothe‘Library‘partandclickontheReportyoujustcreatedto,forexample,renameit:clickonthethreedotsandselect‘rename‘: Youcaneditthenameandsave. WithinLibraryyoucanalsochangethedimensionsandmetricsofthereportyoujustcreatedormoveittoanotherposition. Differencesbetween‘Source/Medium’,‘Sessionsource’and‘Sessionmedium’ Nowthatwe’vecreatedtheCustomReportwiththe‘source/medium‘dimension,let’strytoseethedifferenceinvaluesthatarecollectedcomparedtotheotherdimensions. ToviewtheReportwiththe‘Sessionsource‘and‘Sessionmedium‘dimensions,simply: GototheTrafficacquisitionSelect‘Sessionsource‘asaprimarydimensionSecelct‘Sessionmedium‘asasecondarydimension IfwecomparetheReport’sdatawiththe‘source/medium‘dimensionvs.theReportwiththetwodimensionsabove,thedifferenceisasfollows(valuestakenasanexamplefromaGA4Property): ReportMetric:UsersΔ%Metric:SessionsΔ%Report‘Sessionsource’and‘Sessionmedium’625,366835,790Report‘source/medium’93,491-568,9%409,549-50,99% ThedifferenceisclearandthereasonistheScopeonwhichthechosendimensionisbased. Conclusions Inthispost,westartedfromthe‘source/medium‘dimensioninadedicatedUniversalAnalyticsReportandtriedtolookforthesamedimensioninGoogleAnalytics4. WhatwehaveobservedisthatthenameofthedimensionisthesamebetweenthetwoversionsofGA,howeverthepurpose,underlyingthedimension,isdifferent. Wecanconcludethattheclosestdimensionto‘source/medium‘inUniversalAnalyticsisthe‘Sessionsource/medium‘dimensioninGA4. However,the‘Sessionsource/medium‘dimensionisonlyavailableintheExploresectionofGA4: Alternatively,IcanusethecombinationofprimaryandsecondarydimensionwithintheTrafficAcquisitionReport: IhopethatsoonGooglewillalsomakethe‘Sessionsource/medium‘dimensionavailableasaprimarydimensionintheTrafficAcquisitionReport,notforcingustocreateaReportinExploretohavethisprimarydimensionavailable. GA4isconstantlybeingupdated,soIwouldn’tbesurprisedif,shortly,thiswillhappen Goodanalysis! Youmightalsobeinterestedbythefollowingarticles: GoogleAnalytics4:source/mediumreportOneofthemostpopularreportswithintheUniversalAnalyticsversionisdefinitelytheSource/MediumReport.InthisReport,youcanquicklyobservethesourceandmediumofuserslandingonthewebsite.InUAwecanfinditunderAcquisition>AllTraffic>Source/MediumThenewversionofGA4offersmanyfeaturesbut[…] LandingPagesReportinGA4OneofthemostinterestingreportsinGoogleAnalytics–UniversalAnalyticsistheLandingPagesReport.Inthisreportyoucanobservethefirstlandingpageofauserontheanalyzedwebsite.It’saveryusefulreporttoquicklyunderstandwhatouruser’sentrypointsare.However,thequestionmayarise:howdo[…] GoogleAnalytics4:ComparisonInthispost,I’llshowyouhowtocomparedatainGoogleAnalytics4.JustaswiththeUA(UniversalAnalytics)version,whereyoucanusesegmentstobetteranalyzeyourusers’behavioronthesite,GA4offersasimilarfeature.However,therearesomenuances,comparedtotheUAversion.ComparedatainGA4[…] SearchConsoleandGoogleAnalytics4InthispostIwillshowyoutwothingsthatIfindveryuseful:ConnecttheGoogleSearchConsoledirectlytoyourGoogleAnalyticsProperty4SaveawidgetforfasteraccesstoSearchConsoledataintheGA4UserInterfaceLet’sstart!HowtoLinkSearchConsoletoGA4PropertyThestepstolink[…] HowtoChangeLanguageinGoogleDataStudioGoogleDataStudioisagreatdatavisualizationtoolthatiscompletelyfree,allowingyoutoconnectdifferentdatasourcestocreatedashboards.Someoftheavailabledatasourcesare:GoogleAnalyticsGoogleSheetsGoogleBigQueryFilein.csvetc.Thesourcesaredifferentand,asyouhaveseen,theyarenotonlyfromthe[…] HowtoImplementContentGroupinGoogleAnalytics4ContentGroupsallowyoutocreatesectionsofthewebsite,groupingcontentsinaconvenientwayforyouranalysis.Let’sgivesomeexamples:IcancreateaspecificgroupthatshowsmethemostviewedBrandsonmywebsiteorIcancreateProductcategoriestoanalyze,atahigherlevel,theinteractionsofusers[…] Server-sideTagging:whatisit?Update:October5th.GoogleTagManagerServerSideisofficiallyoutofBeta,asconfirmedbyGoogle,andhasenteredanewphase.AnnouncedinAugust2020,GoogleTagManagerServer-sideisstillatool/themeunknowntomost.TherearemanydoubtsandquestionsonthesubjectandinthispostIwant[…] Navigazionearticolo ⟵GoogleAnalytics4:Rapportosource/medium LasciauncommentoAnnullarispostaIltuoindirizzoemailnonsaràpubblicato.Icampiobbligatorisonocontrassegnati*Commento*Nome* Email* Sitoweb Doilmioconsensoaffinchéuncookiesalviimieidati(nome,email,sitoweb)perilprossimocommento. Δ Ricercaper: Ultimiarticoli GoogleAnalytics4:source/mediumreport GoogleAnalytics4:Rapportosource/medium LandingPagesReportinGA4 GoogleAnalytics4:Comparison GoogleAnalytics4:PaginediDestinazione Categorie EnglishPosts Glossario GoogleAnalytics GoogleDataStudio GoogleSheets GoogleTagManager FollowmeonTwitterLucaSanitàFollowWebAnalyticsLead|FounderofDataEnthusiast(https://t.co/yUs3ipHIk3) LinkedIn:https://t.co/giqHg8zuVV #analytics#dataLucaSanità@sanita_luca·19Apr#GoogleAnalytics4givesusthepossibilitytocustomizeReportsanditsUI. InthispostI'llshowyouhowtobuildthesource/mediumreportsin#GA4andsavethereportsinthe#acquisitionsection. Blogpost👉https://bit.ly/3EH1h8l #measureReplyonTwitter1516439070049804291RetweetonTwitter1516439070049804291LikeonTwitter1516439070049804291Twitter1516439070049804291LucaSanità@sanita_luca·1AprHadadiscussionwithavendor:"wecanuseserversidetrackingseparatewithcookiebanner".Me:"WTF?!"😱 Serversidetrackingit'snotaworkaroundatcookieconsent.Ifit'snotclearforprofessionalswhoworkintheindustry,wehavetoevangelizemoreaboutit. #privacyReplyonTwitter1509829588494565421RetweetonTwitter1509829588494565421LikeonTwitter1509829588494565421Twitter1509829588494565421LucaSanità@sanita_luca·25MarGreatnewsabout#privacyand#dataflows.We’llseehowthisevolves👇UrsulavonderLeyen@vonderleyenPleasedthatwefoundanagreementinprincipleonanewframeworkfortransatlanticdataflows.   Itwillenablepredictableandtrustworthy🇪🇺🇺🇸dataflows,balancingsecurity,therighttoprivacyanddataprotection.   Thisisanotherstepinstrengtheningourpartnership.ReplyonTwitter1507340236703121413RetweetonTwitter1507340236703121413LikeonTwitter15073402367031214132Twitter1507340236703121413LucaSanità@sanita_luca·23Mar#googleanalytics4offersusInsights.The#MachineLearningcanhelpustounderstandourdata. Thisisacoolfeaturebutitmustalwaysbeseenwithacriticalview.ReplyonTwitter1506670606527389697RetweetonTwitter1506670606527389697LikeonTwitter1506670606527389697Twitter1506670606527389697LucaSanità@sanita_luca·16MarGoogleAnalyticsUniversalAnalyticswillstoponJuly1,2023(October1,2023forGA360users).ReplyonTwitter1504114497094565888RetweetonTwitter1504114497094565888LikeonTwitter1504114497094565888Twitter1504114497094565888LoadMore...