Find the Best Time and Content to Post on Facebook with ...

In this post, I'll discuss key metrics you should look for in Facebook Insights and the updates you should know about as a marketer. 1. View ... Skiptocontent Ifyou’relookingtofindthebesttimetopostonFacebook,thefirstplacetostartisFacebookInsights. FacebookInsightsisavaluabletooltohelpyouimproveyourFacebookmarketing.AndFacebook’smadethemevenbetterwithsomerecentupdates. YoucanfindFacebookInsightsforyourownbusinesspagebynavigatingtothedropdowninthetoprightofyourFacebookPage. Inthispost,I’lldiscusskeymetricsyoushouldlookforinFacebookInsightsandtheupdatesyoushouldknowaboutasamarketer. 1.Viewwhenyourfansareonline WithinthePoststab,you’lldiscovertwographsthatillustratetheaveragenumberoffanswhosawanypostsonFacebookbydayoftheweekandtheaveragenumberoffanswhosawanypostsinanhour.It’simportanttonotethatthesemetricsdonotindicatehowmanyfansactuallyseeyourcontent,butratherhowmanypeopleareonFacebookatagiventime. It’simportanttonotethatthesemetricsdonotindicatehowmanyfansactuallyseeyourcontent,butratherhowmanypeopleareonFacebookatagiventime. Thistabcanhelpanswertheonequestionsomanypagemanagersspeculateabout:whenisthebesttimetopostonFacebook? Butthesetwographsarenotthedefinitivesolutiontodiscoveringtheoptimalpostingtimejustyet.Yes,aimingtoscheduleyourFacebookPage’scontentwhenthemajorityofyourfansareonlineisimportantforincreasingengagement,butthepeakfanratemaynotbetheoptimaltime. YoushouldtrytofindyourengagementsweetspotbydeterminingtheintersectionoftimewhenthemajorityofyouraudienceisonFacebookandthetimewhentheleastoverallpostingisoccurring. 2.Viewreachandengagementofposts Afteryou’vestartedtolookatthebesttimetopost,FacebookInsights’othersectionswillhelpyoudeterminethebestcontenttopost. Startwiththe“AllPostsPublished”analyticsinthePoststab.Thissectionshowsyourpostsinreversechronologicalorderandenablesyoutogetagoodlookatyourposts’reachandengagement. Youcanfilterreachby: Reach(overall) Reach:Organic/Paid Impressions:Organic/Paid Reach:Fans/Non-Fans PostClicks/Reactions,Comments&Shares Reactions/Comments/Shares PostHides,HidesofAllPosts,ReportsofSpam,UnlikesofPage EngagementRate TheEngagementRatehelpsyoutounderstandthesuccessofyourindividualposts.FacebookcalculatestheofficialEngagementRateasthepercentageofpeoplewhosawapostthatreactedto,shared,clicked,orcommentedonit. Theoutcomeillustratestheportionofyouraudiencethatisengagedwithyourcontent,consequentlyindicatingthequalityandsuccessofyourposts. Ifonepostisreachingasignificantamountofpeople,butnotproducingmuchengagement,theNewsFeedAlgorithmmarksthepostaslowquality.Toomanylow-qualitypostshurtyourchancesofappearinginyourfansNewsFeedinthefuture.Byregularlyreviewingthemetricsrelatedtothepostsyoupublish,youcanbegintounderstandwhatcontentyouraudienceismostresponsivetoandworktowardcreatingquality,engagingcontent. Byregularlyreviewingthemetricsrelatedtothepostsyoupublish,youcanbegintounderstandwhatcontentyouraudienceismostresponsivetoandworktowardcreatingquality,engagingcontent. Onerecently-introducedfeaturetonoteistheadditionofFacebookReactionsintheInsightsengagementmetrics. TrackingReactionstoyourpostsenablesyoutogetmoreinformationonsentiment,orwhatyourfollowersthinkaboutthepostsyou’resharing.IfyouseeapostwithReactionsactivity,clickonthepostinthe“AllPostsPublished”listtoopenupawindowthatcalculateshowmanypeopleusedthesixdifferentreactions. 3.Findyourbestposttype ThissectionwithinthePoststab,called“PostTypes,” displaysthetypeofcontentthatproducesthehighestreachandaverageengagementforyourpage. ThetypeofpostyoupublishmatterswhenitcomestocreatingbetterFacebookcontent.Dependingonyoursocialmediamarketinggoals,usethisdatatounderstandwhichtypeofpostwillhelpyousucceed. FacebookisplacingalargeremphasisonvideocontentwiththeintroductionofitsFacebookLivelivestreamingfeature,soit’simportanttokeepaneyeonhowyourvideocontentisperformingversusothertypesinordertodiscoverwhatyouraudienceengageswiththemost. Tip:BrandnewtoFacebookLive?Readthe10LessonsWeLearnedFromOurFirstFacebookLive.  4.Videostab YoucandigdeeperintoyourvideometricswithFacebook’smostrecentvideoInsightsupdatesthatrolledoutinearly2016.TheVideostabshowsyouthenumberofvideoviews,numberofviewsfor10-secondsormore,andalistoftopvideos. ThesemetricscanbefilteredbyOrganicvs.Paid,Auto-Playedvs.Clicked-to-Play,andUniquevs.Repeat. Clickononeofthetopvideos—oraccessothervideosbyclickingtheVideoLibrarybutton—andyou’llseeadailybreakdownforaspecificvideoofhowmanyminutesitwasviewed,thenumberofuniqueviewers,totalvideoviews,10-secondviews,andtheaveragepercentofviewingcompletion.Clickingonanyofthosestatswillopenupagraphwithadditionalinformation. Thedailybreakdownwillgiveyoumoredetailsontheperformanceofyourvideosthatyoucanusetoimproveyourvideocontentstrategy. 5.FacebookLiveanalytics FacebookrecentlyrolledoutitslivestreamingvideofeaturetoFacebookpages,alongwithanewsetofmetrics. WhenyouclickonthevideoofoneofyourFacebookLivepoststhroughFacebookInsightsoryourVideoLibrary,you’llseeinformationonthesizeofyourlivebroadcastaudience,thenumberoftotalminutesviewed,uniqueviewers,views,10-secondviews,andtheaveragepercentofviewingcompletion. Usethesemetricstofindoutwhatlivevideosyourfansareinterestedinandcreatemorelivestreamingvideostosharewithyouraudience. 6.Knowyouraudiencedemographics UnderthePeopletab,navigateto“PeopleEngaged”tofindthreesetsofdemographics,includinganoverviewofyourfans,thefansyou’vereached,andengagedfans. Theseanalyticsallowyoutoviewwhoengageswithyourcontentbygender,age,location,andlanguage.Theinteractivegraphswithinallthesesetsofdemographicsallowyoutohoveroverthesegmentstodisplaymoreinformation. It’simportanttoreviewthedemographicsofyourpagetogetabetterunderstandingofwhoyouraudienceistoimproveyourFacebookmarketingstrategy.Youdonotneedtomonitortheseinsightsasfrequentlyasthesuccessmetricsforyourcontent,butitisimportanttobeawareoftheseinsights. 7.ActionsonPagetab FacebookPagescanactivateaCall-to-Actionbuttonthatencouragesvisitorstocompleteoneof11differentactions,includingsigningupfortheiremails,bookingappointments,callingthebusiness,orpurchasingaproduct. IntheActionsonPagetab,youcanfindouthowmanypeopleclickedonyourCall-to-Actionbutton,thedemographicsofpeoplewhotookthataction,andwhethertheyusedasmartphoneorcomputerwhentheyclickedthebutton.Tryswitchingyourcalltoaction,andthencheckyourInsightstofindoutwhattypesofactionspeopleareinterestedin. UseFacebookInsightstobeasmarterFacebookmarketer TakeadvantageofFacebookInsightsanditsrecentupgradestofindthebesttimetopostonFacebook,betterunderstandyouraudience,andcreatethebestFacebookcontentforthem. Wanttolearnmore? FormoreFacebookresources,visitourFacebook101Page. Signupfree Readytodomorebusinesswithemailmarketing? StartYourFreeTrial Norisk.Nocreditcardrequired. Learnmore. ConstantContactcontributor.You'llfindmeonlineresearchingsocialmedia,emailmarketing,andsmallbusiness.Andwatchingcatvideos. Drivebigresultswithemailmarketing. STARTYOURFREETRIAL SIGNUPNOW FREEWEBINAR GettingStartedwithSMSTextMarketing REGISTERNOW RelatedArticles HowtoCreateanEventHashtagtoBuildEngagementatYourNextEvent Hashtagsareeverywhere,andIdomeaneverywhere! Youcannowfindthemoneverymajorsocialnetwork(excludingLinkedIn),andmorethanReadMore>> SocialMediaforNonprofits:AComprehensiveGuide It’stimeyoustartedusingsocialmediaforyournonprofit. Withnearly4billionsocialmediausersworldwide,it’ssafetosayReadMore>> HowtoCreateanEffectiveSocialMediaContest Youwanttocreateabuzzaroundyourbusiness.Socialmediaplatforms havethepowertohelpyoureachnewaudiencesandgrowyourReadMore>>