A Beginner's Guide to Facebook Insights - Neil Patel

Go to your Facebook Business page, then click “See All,” under “Insights” on desktop. ... This is the main Insights dashboard, and here you'll see information ... Doyouwantmoretraffic? Yes,Iwantmoretraffic No,Ihaveenoughtraffic Ihopeyouenjoyreadingthisblogpost. Ifyouwantmyteamtojustdoyourmarketingforyou,clickhere. ABeginner’sGuidetoFacebookInsights Blog/ABeginner’sGuidetoFacebookInsights FacebookInsightsisapowerfultoolforthosewantingtotrackuserinteractionontheirFacebookbusinesspage.FacebookInsightscanbeseenbyalltheadminsofyourpage,anditcanprovideawealthofinformationaboutyourcontentandaudience. ByusingFacebookInsights,you’llbeabletodeterminethebesttimeofdaytopost,thebestdayoftheweektopost,andwhattypeofcontentismostpopular. ItisimportanttonotethattheFacebookInsightstoolisconstantlyupdatedtoreflectyourpage’sdevelopmentsandanypatternsthatmayform.Soyou’llneedtokeepcheckingbacktokeepintheloop. So,whatcanyoulearnfromFacebookinsights? 1.HowtoAccessFacebookInsights GotoyourFacebookBusinesspage,thenclick“SeeAll,”under“Insights”ondesktop. ThisisthemainInsightsdashboard,andhereyou’llseeinformationabouttrends,posts,andyouraudience. You’llbeabletoseeyourmostrecentposts,Facebooklikes,reach,actionsonpage,thegenderandageofyouraudience,andmuch,muchmore.Don’tbeafraidtodiveinhere;itmightlookabitoverwhelming,butitisprettyeasytonavigate. 2.FacebookInsights:ViralityofPosts Oneofthemostimportantthingsyoucanlearniswhattypeofcontentislikleytogoviral. ClickonPosts,you’llseeyourlatestFacebookpostsandlearnabouttheirreachandengagement.Thisisespeciallyusefulifyouwouldliketoseewhichpostswerethemostsuccessful. Youcansortpostsbasedon: Reach(organicvspaid) Typeofpost Targeting Reachengagement Datepublished Thisisusefulifyouwanttoknowthesuccessofacertainpost(i.e.,avideoyoupostedrecently).Soinsteadofsiftingthroughalltheposts,youcansimplysortbyvideos. You’llbeabletoseethedatethepostwasmade,thetitleofthepost,thetypeofpost,whoittargeted,reach,andengagement.Youwon’tseetheviralityinapercentageformanymore,butyoucanstillgainatonofusefulknowledgeaboutyourpostbehavior. Takeaway:KnowingthereactiontodifferenttypesofFacebookpostsgivesyoutheknowledgetocreatemorecontentthatyourfanslike,whichwillthenincreaseyourbranding,reach,andhopefullydrivetraffictoyourwebsite. 3.FacebookInsights:PageLikes Ifyouclickon“Likes,”you’llbeabletoseethedemographicsaswellasthelocationsofyourfans.You’llalsobeabletoseetheiragegroups. Inthisexample,theCheapFlightsSouthAfricafanpagehasamuchlargerfemalefanbasethanamalefanbase.WearealsoabletoseethatmostusersareinCapeTown,SouthAfrica,sotheyshouldcustomizetheirpostsaccordingly. Belowyou’llseeanothergraphthatlookslikethis: Nowyoucansearchbynewlikesandevenbyunlikes.Forexample,intheabovegraph,youcanseethefanpagehadsomeunlikes. Itwouldbeusefultogobacktoyourpageandseewhatpostsyouwroteonthosedays.Yourpreviouspostsmaybeabletogiveyouanindicationastowhatwentwrongthatday. Weren’tyouentertainingenough?Orwereyoujusttoomuch?Perhapsyoupostedtoomanyarticlesandnotenoughimages?Itiscrucialthatyoudothisstepotherwisethestatsareprettymuchjuststats. Whattogetmorelikes?CheckoutthisvideoforsevenstrategiestogrowyourFacebooklikes: Takeaway:Havingdemographicinformationaboutyourfansallowsyoutobuildpersonasofyourtargetaudience.Thiscanbeverybeneficialwhencreatinglandingpages,homepagecopy,andoverallmarketingmessages. 4.FacebookInsights:Reach It’sallverygoodandwellthatyouhaveaFacebookbusinesspage,buthowmuchofyourcontentisactuallyreachingyourfans?Whoistalkingaboutyourpage?Areanyofyourfansreferringyourpagetoothersorsharingyourimageswiththeirfriends? TheReachsection,locatedjustunderLikesintheleft-handbar,willprovidethiscrucialinformation. Itwillalsotellyouhowoftenyourpostsaremarkedashide,reportasspamandunlike. Takeaway:TheimportantpartoftheReachareaisthatyoucanseewhatdaysandtypesofcontenthelpyoureachthewidestpossibleaudience.(Unlikebefore,youwon’tseereachintermsofpaidFacebookads;you’llneedtousetheAdsManagerforthisinformation. 5.FacebookCheck-Ins Facebookcheck-inscanbereallyusefulforcompaniesthathaveaphysicallocation.Fansthat‘check-in’whentheyarriveatyourbusinessshowtheirloyaltytoyouindoingso. Underthecheck-insection,you’llbeabletoseethenumberofpeoplewhohavecheckedin,wheretheylive,whethertheyaremaleorfemale,etc. Takeaway:Check-indataisextremelyvaluableforbusinesseswithaphysicalpresence.Frombeingabletomeasurethesocialmediaimpactonsales,tomonitoringyourbusiestdays–definitely,digintothisinfo! 6.WantMoreDetailedFacebookInsightsData?  Insightsalreadyoffersatonofdata,butdidyouknowyoucanactuallyexportthedata?ExportyourdatausingthetoprightbuttonontheInsightspage. Thislittleblockwillpopup: SelectPageLevelDataandtheMSExcelformatoption.Youcanchooseadaterangeforthedata. Onceyou’vedownloadedtheinsightsyou’llseenever-endingcolumnsofdatawhichmayatfirstseemoverwhelming.Atthebottom,you’llalsoseevariousdatasheetscontaininginformationsuchaskeymetrics,dailylikesources,dailyviralreachetc. Eachcolumninthekeymetricssheetprovidesyouwilldifferentinformation.Forexample,ifyouscrolltotheLifetimeTotalLikescolumnyou’llbeabletoseehowmanylikesyourpagereceivedoverthedatesyouspecified. TotalDailyReachisusefulaswellandhereyou’llbeabletoseethenumberofpeopleyourpostsmayhavereached(evenfromfriendsofyourfans). Takeaway:Sometimeslookingatthetabulateddatacanprovidemoreinsightsthangraphs.Ifyou’reproficientwithExcel,youcansliceanddiceyourdatatofindoutmoreaboutyourFansandsocialmediaimpact. Myrecommendation:Don’tbeafraidtodiveinandseewhat’sinside! Conclusion FromlearningwhattypesofFacebookpostsaremosteffectivetolearningwhereyouraudienceislocated,FacebookInsightsprovidesaplethoraofusefulinformationaboutyourbusinesspage. However,thekeyistotakethatdataandcreatesomethingmeaningfulwithit.Usethedatatotracktheperformanceofyourpage,findemergingpatterns,anddevelopamoreeffectivesocialmediastrategy. WhathaveyoulearnedaboutyourpostoraudiencefromFacebookInsights?HowwillthatdatahelpyoucreateamoreeffectiveFacebookstrategy?  SeeHowMyAgencyCanDriveMassiveAmountsofTraffictoYourWebsite SEO-unlockmassiveamountsofSEOtraffic.Seerealresults. ContentMarketing-ourteamcreatesepiccontentthatwillgetshared,getlinks,andattracttraffic. PaidMedia-effectivepaidstrategieswithclearROI. BookaCall Share Doyouwantmoretraffic? Hey,I'mNeilPatel.I'mdeterminedtomakeabusinessgrow.Myonlyquestionis,willitbeyours? AboutNeilPatel Heistheco-founderofNPDigital.TheWallStreetJournalcallshimatopinfluencerontheweb,Forbessaysheisoneofthetop10marketers,andEntrepreneurMagazinesayshecreatedoneofthe100mostbrilliantcompanies.NeilisaNewYorkTimesbestsellingauthorandwasrecognizedasatop100entrepreneurundertheageof30byPresidentObamaanda top100entrepreneurundertheageof35by theUnitedNations. Learnmore Guides Guides DigitalMarketing OnlineMarketing GoogleAdWords FacebookAdvertising Remarketing SEO ContentMarketing Blogging GrowthHacking SocialMediaMarketing AffiliateMarketing ConversionOptimization MarketingAutomation Agency EcommerceAgency AdWordsAgency SEOAgency PPCAgency DigitalMarketingAgency PPCCompanies SEOCompanies FacebookAdvertisingConsulting Tools SEOAnalyzer A/BTestingCalculator Ubersuggest BacklinksChecker WebsiteTrafficChecker ChromeExtension Doyouwantmoretraffic? Hey,I'mNeilPatel.I'mdeterminedtomakeabusinessgrow.Myonlyquestionis,willitbeyours? 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