Standard Chartered Gets A Modern Facelift To ... - DesignTAXI

To convey its · Noting its presence · Brand consultancy · Here to stay · To match · According to · The rebrand was ... Don'tmissthelateststories Subscribe Advertise Newsletter Network TheBazaar TheCreativeFinder Deals Shop Follow Sharethis Redesign Branding GraphicDesign LogoDesign Typography Disputes NASA More Sustainability Branding Cars Typography Fashion LEGO Technology Apple Advertising Instagram History DonaldTrump Space LogoDesignTypographyDisputesNASASustainabilityBrandingCarsTypographyFashionLEGOTechnologyAppleAdvertisingInstagramHistoryDonaldTrumpSpace MENU Advertisewithus Submittip/feedback Workwithus Subscribetonewsletter SubscribetoRSS Advertisehere Advertisement StandardCharteredGetsAModernFaceliftToLookCohesiveAllOverTheWorld ByMikelleLeow,09Feb2021 ShareonFacebook Twitter Subscribetonewsletter LikeusonFacebook ImageviaLippincottToconveyitssolidglobalstanding,financialfirmStandardCharteredhasredesigneditsvisualidentitytolooksimpleyetsophisticated,nomatterwhereitsbrandingshowsup. Notingitspresencein60marketsandheritageof160years,translatingStandardChartered’slong-standingabilitytomeettheuniqueneedsofdiversemarketswouldbeanespeciallychallengingfeat.Thecompanyhadalsobecomeawarethattheoldidentitynolongermirroreditsvisionfordigitalexpansion,nordiditrepresentitsembracingofanup-and-cominggenerationofwealthcreators. BrandconsultancyLippincottaddressedtheseproblemswithaground-uprevampthatdoesn’tjustwelcomedigital-firstusers,butalsohonorsitsexistingglobalaudience. Heretostayisthereliable‘Trustmark’emblem,butit’sbeenredrawnandstreamlinedtostandstrongacrossvariousdimensions.Thisisanecessarystep,asthesymbolhasbeenaroundforover50yearsandwasn’toriginallyoptimizedforadigitalaudience.Tomatchthebare-bonesicon,theStandardCharteredwordmarkhasbeengivenaroundedtypefacealongwith“teardrop”crossstrokesinlinewiththeonesinthesymbol. AccordingtoLippincott,thenewbrandidentityisadaptiveand“builttoflexacrossavast,ever-changingworldofcontent,formatsandplatforms”fordiversegeographies. AdvertisementAdvertisementTherebrandwasunveiledgloballythismonthwith“anoverwhelmingresponse,”theagencyreports. Today,StandardCharteredunveilsitsevolveddigital-firstbrandtotheworld.We'resoproudtohelpdefinethisdynamicbusiness’snextchapterandbringittolifeforitsclientsacrosstheglobe.Congratulationstotheteams!—Lippincott(@lippincottbrand)February4,2021TodayonBrandNew(Noted):NewLogoandIdentityforStandardChartered(@stanchart)by@lippincottbrandhttps://t.co/Hhz2gKPZ0Apic.twitter.com/Qml9vDbaXN—UnderConsideration(@ucllc)February8,2021ViewthispostonInstagramApostsharedbyLippincott(@lippincottbrand)NEW:Incollaborationwith@lippincottbrand,wecreatedabespoketypefacesystem(inLatinandArabicscripts)fortheStandardCharteredBank.pic.twitter.com/hTUdod7wGY—IndianTypeFoundry(@itfoundry)February5,2021[viaBrandNew,imagesviaLippincott] ShareonFacebook ShareonTwitter Receiveinterestingstorieslikethisoneinyourinbox Advertisehere Advertisehere Alsocheckouttheserecentnews Entertainment CNN+JoinsStreamingWarsThisSpring,LuresEarlyBirdsWithOffer‘ForLife’ SocialMedia TwitterExpands‘Birdwatch’:UsersCanNowRateCrowdsourcedNotesOnTweets Sustainability DocGoDebutsTheFirstAll-Electric,Zero-EmissionAmbulanceInUnitedStates Health NewUltrasoundScanFoundToBeAbleToDiagnoseProstateCancer IKEA IKEA,H&MHaltWorkInRussiaWithPromisesToHelpUkrainiansDuringThisTime Todayonly:Subscribetoournewsletter&download'UsefulGuidesForDesigners'forFREE!** Subscribetonewsletter **Pleasenote:Linktofreedownloadwillbeincludedwithintheconfirmationemailsenttoyouremailaddresssubscribed.