Twitch SEO: The Secret To Finding New Fans - Blue ...

SEO, or search engine optimization, is an essential part of running a successful Twitch channel. It's how people find the content they want ... MICROPHONES HEADPHONES ACCESSORIES GETSTARTED SUPPORT MICROPHONES HEADPHONES ACCESSORIES GETSTARTED SUPPORT MICROPHONES HEADPHONES ACCESSORIES GETSTARTED SUPPORT SoundMind|TheBlueJournal https://blog.bluemic.com GamingEducationUncategorizedYouTubePodcastingWorkFromHomeMusicNews GAMING TwitchSEO:TheSecretToFindingNewFans SEO, orsearchengineoptimization,isanessentialpartofrunningasuccessful Twitchchannel.It’showpeoplefindthecontenttheywanttosee,andhelps ensurethatnewfansarediscoveringyourchannel.There’salotofcompetition onTwitch,andtoclimbyourwaytothefrontpage,you’llneedallthehelp youcanget.Inthisblog,you’lllearnhowTwitchSEOworksandhowyoucanoptimize yourcontenttogetmoresubscribers. WhatisSEO SEO standsforsearchengineoptimization,andwhileitmaysoundtechnical,it’s actuallyjustafancynamefortellingasearchenginewhatyourcontentis about.Morespecifically,it’saboutoptimizingyourcontenttoshowupinthe searchresultsforrelevantkeywords. Search engineshavecomealongwaysincethedaysofAltaVistaandAskJeeves,but they’restillnotverygoodatanalyzingvideos.Searchenginesprimarilyuse textandimages—moreaccurately,thetextassociatedwithimages—todetermine whatapieceofcontentisabout.Butwhenitcomestovideo,searchengines havetorelyonthetitleanddescriptiontexttodeterminewhatit’sabout. Googleisthebiggestsearchengineinthe world,withmorethan100billionsearchespermonth—that'sover3million searchesperminute!YouTubeisthesecondlargestsearchengine,withmore than3billionsearchespermonth.Twitch,alongwithotherstreamingservices andsocialmediasites,havetheirownsearchengines;andthey’realloptimized tofindtheperfectcontentforeachplatform. According toSimilarWeb,roughly86%ofusersfindcontentusingtheTwitchsearch function,while7%discoverviasocial,and6%viaGoogle.Thankfully,thesame tacticsthathelpyougetdiscoveredonTwitchwillalsohelpyourvisibility onsocialandothersearchengines.Butinordertocrackthecodeonthe Twitchalgorithm,you’llneedtodosomeresearch. PhotobyMikaBaumeister KeywordResearch Before youcanoptimizeyourTwitchchannel,youneedtodoalittleresearch.Search enginestypicallydoaprettygoodjobofunderstandingofwhatyou’re searchingfor(evenwhenyourphrasingisalittleoff),butinorderto optimizeyourchannelandattractthemostviewers,it’simportanttomakesure youusetherightkeywordstodescribeyourcontent. It’s importanttonotethatwhendiscussingSEO,a“keyword”doesn’thavetobea singleword—itcanalsobeaphrase.Forinstance,“Minecraftstreamer”and“Minecraft speedrunworldrecord”aretwodifferentkeywordsthatwillgenerate completelydifferentsearchresults. There arethreefactorstoconsiderwhendeterminingthebestkeywordsforyour content: AveragesearchvolumeUserintentKeyworddifficulty Averagesearchvolumeisexactlywhatitsoundslike—it’stheaverage numberoftimespeopleinyourregionhavesearchedforaspecificwordor phrase. Userintentisalittlehardertodescribe.Inshort,it’swhat auserisactuallylookingforwhen theymakeasearchquery.Forinstance,searchenginesunderstandthatwhenyou searchfor“pizzanearme,”you’retryingtoorderapizza.Buttheuserintent isnotasclearwithakeywordlike“pizza,”whichproducesawiderangeof results—includingpizzarecipes,imagesofpizzaandeventheWikipediaarticle forpizza. Keyworddifficultyisanassessmentofhowdifficultitwillbefor youtorankforacertainkeyword.Generallyspeaking,thehighertheaverage searchvolume,themoredifficultitistorankforaspecifickeyword. For instance,it’smuchharderforanewstreamertorankonthefrontpageforpopular titlesthathavethousandsofstreamerslikeFortnite,LeagueofLegendsor AmongUs.AndwhiletherearefewersearchesfornewertitleslikeFallGuys andGenshinImpact,it’seasiertostandoutsincethere’slesscompetition. Obviously, there’snowayyoucouldknowwhichkeywordisbestwithoutdoingsomeresearch. Youmighthaveanideaofwhichkeywordshavethehighestsearchvolumebased onyourownsearchesandconversations,butinordertomakeaninformed decision,useafreekeywordresearchtoollikeUbersuggestfindtheaveragesearchvolumeandkeyword difficultyforyourdesiredkeywords. Now thatyouknowhowtoidentifythebestkeywordsforyourTwitchchannel,let’s takealookwheretoimplementthesekeywordsinordertoattracttheright audience. PhotobyJakeSchumacher ChannelInfo When youfirstcreateyourTwitchchannel,you’llbeaskedtofilloutyourprofile, includingyourusername,bioand“aboutsection.”Ideally,you’llhaveaplan forwhattypeofstreamsyouwanttomakebeforeyoucreateyourprofile,so youcanoptimizeeachofthesesectionstoattracttherightfans. While yourusernameitselfmaynotrankforanykeywords,itcanbeagreatwayto informviewersonwhattypeofcontentyoucreate.Forinstance,Ninjaisa coolusername,butitdoesn’ttellusanythingaboutwhattypeofgameshe plays.WithanamelikeJaredFPS,fanswillinstantlyknowwhattoexpect. Using keywordsinyourbioor“Aboutpanel”canbeagreatwaytoimprovesearchability. Besuretoincludethetypeofgamesyoutypicallyplayandafewofthemost populartitlesyoustream.Trytohighlightwhatmakesyourchanneluniqueand includeyourtop3-5keywords. The panelssectionisusedtoprovideadditionalinformationaboutyourchannel, suchasyourstreamingschedule,chatrulesandlinkstodonateorsubscribe. Panelscanincludetextorimages,bothofwhichcanbesearchengineoptimized. Manystreamersuseimagesthatincludetextforasleeklook,butasmentioned above,searchenginesaren’tyetcapableofanalyzingthecontentsofanimage orvideo.That’swhyit’sbesttouseacombinationofboth. Use keywordswhenwritingthetextforyourpanelssothatsearchenginesknowwhat typeofcontentyoucreate.Anytextusedwithintheactualimagewon’timprove searchability—butusingkeywordsinthefilenamecan.Searchenginesmaynot beabletoreadthetextintheimage,buttheycanseethefilename,and titleslike“DrLupo_Streaming_Schedule.jpg”aremuchmorelikelytodraw trafficthan“panel_06_final.jpg.” For moreinformationonhowtotrickoutyourTwitchpanels,checkoutourblog. PhotobyFredrickTendong VideoDescription Before youstartastreamoruploadavideotoTwitch,youneedtofilloutsomebasic infosothatpeoplewillknowwhatyourcontentisabout,includingthetitle, descriptionandtags.Eachoftheseelementscanbeoptimizedtomakesurethe rightpeoplearefindingyourchannel. Start withthetitle—itshouldbesomethingcatchyandappealingthatmakestheuser wanttoclick.Trytoinclude1-3relevantkeywordsandbeasdescriptiveas possible.Forinstance,namingastream“NERFTHIS”mightappealtoOverwatch super-fans,butamoredescriptivetitlelike“CompetitiveOverwatchGameplay—D.Va Main”ismuchmoredescriptive.It’simportanttonotethatyourstreamtitle won’taffectSEOonexternalsearchengineslikeGoogle,butitwillhelppeople findyouonTwitch. Next comesthedescription.Keepinmindthatmanystreamsarearchivedafter broadcast,sothedescriptioncanbeapowerfultoolforpeoplewhoarelooking forcertaintypesofcontent.That’swhyit’sbesttoincludeanyrelevant keywordshere. When writingdescriptions,besuretoavoidkeyword-stuffing.Searchenginesare prettygoodatidentifyingwhenyou’retryingtogamethesystemandgetafew extraclicksbystuffingyourcopyfullofkeywords.Notonlydoreadersfind thisoff-putting,mostsearchenginespunishyouforthisbyburyingyour content.Instead,beconciseandonlyusekeywordswhentheyfeelnatural. Finally, Twitchallowsyoutoadduptofive“tags”toeachvideotohelpcategorize yourcontent.TagscanvaryfrombasiccategorieslikeFPS,RPGandMMOtodetails aboutyourspecificstream,likewhatlanguageyouspeak,whichcharactersyou useandwhattypeofgameplayyoubroadcast. All oftheseelementscombinetohelpplaceyourcontentinfrontofpeoplewho wanttoseeit.FormoreinformationonhowtooptimizeyourTwitchchannel, includinghowtogetmoreviewersandhowtomakemoneyfromstreaming,check outourblog. Postedby BradPack October21,2020 Like/Share 0 Twitter Facebook Relatedstories Gaming BestMicrophonesforTwitchStreamingin2021 Gaming TwitchTips:5WaystoImproveYourTwitchStreamQuality Gaming TwitchStreamingChecklist SELECTLANGUAGE EN FR JP DE ES NL SV DK NO FI CN KO EN FR JP DE ES NL SE DK NO FI CN KR ©Blue2021.Allrightsreserved. CUSTOMERCARE Support Registration FindaDealer LegacyProducts COMPANY Promotions Careers Contactus Privacystatement Connect Facebook Twitter YouTube Instagram Soundcloud Flickr