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For a brand, some example destinations include a sign-up page, a website, or a blog post that highlights a specific service or product. SkipNavigation Getaquote Searchfor: Twitter Facebook LinkedIn IfYouHaveSocialMediaPresence,YouNeedaBitlyAccount Inthedigitalworld,one’spersonalbranddefineswhotheyareontheinternet.Instagram,Facebook,LinkedIn,SnapchatandTikTokfeedsarecuratedtotellourpersonalstoriesthroughourownlens.Alongwithothersocialmediaplatforms,eventuallywehavesomanyaccountsweforgetorlosetrackofwhereorhowourcontentisbeingshared.Additionally,alloftheseplatformsexistseparatelyfromeachother,serveuniquepurposesbasedontheaudienceorformatofthecontent,anddon’tusuallyplaywelltogetherastheyareallincompetitionforeachuser’stimeandcontent.Sowhattiesthemalltogether?Links!ABitlylinkisthemostreliablewaytocreateaseamlessconnectionthatensuresengagementleadstoadestinationthatconvertstoanaction–regardlessoftheplatform. SimilartobrandsofallsizesusingBitlylinkstodrivecustomerstoaspecificdestination,individualscanalsobenefitfromusingBitly’sLinkManagementplatform.Forabrand,someexampledestinationsincludeasign-uppage,awebsite,orablogpostthathighlightsaspecificserviceorproduct.BrandsuseBitlytonotonlyshareinformation–theyneedtodocument,trackandanalyzeengagement.Theirlinksessentiallybecomeatimelineofpoststheycanreuse,repurposeandrevisit.We’veallcomeacrossbrandsthatsuggestvisitingtheirInstagrambioviathe“linkinbio”reference.ThisisjustoneofmanyexamplesofhowbrandsleverageBitlylinksacrosssocialmediatomeasureperformanceofeachplatformandcatercontenttotheiraudience. GoBeyondSocialPosting Havingalinkinbiocanbebeneficialtoindividualusersaswell.Directingwhatwouldbejustaquickdoubletaptoalinkthatgoestoablog,anonlineshop,adonationpage,oraneventpagecanbethedifferencebetweenengagementandaction.TakeitastepfurtherandgetvaluableinsightsonthatlinkintheBitlydashboard.ReplicatethesameapproachwithTwitterandFacebook,butcreateauniqueBitlylinkforeachandcomparethedataweekoverweekormonthovermonth.Marketersdothisonanongoingbasistoensuretheiraudienceisgoingbeyondasocialpost.Thisdataisusedtotweakmessagingandeventuallyfindwhatresonateswiththeiraudience. Asanindividual,whetherit’ssharingalinktoahotelthatisbeingrecommendedtofriendswhenplanningatriporlinkstoourfavoritebeautyproducts –onlyalinkwillallowfamilyandfriends(orstrangers)togobeyondthepost.OnlyBitlycanprovidethatcommonthreadthatwillweaveallofyoursocialmediaplatformstogetherandsaveallofthisinformationinyourpersonalaccount.BrandsthatuseBitlydon’tlimittheirdataandinsightstothenativemetricsprovidedbyInstagram,Facebook,andothers.TheyuseBitlylinkstoownthejourneyandascontentcreators,individualscanbenefitfromthisaddedlayerofinsightwithafreeBitlyaccount. CreatingafreeBitlyaccountissimilartocreatinganyotherfreesocialmediaaccountinwhichausernamewillneedtobeclaimed.Someofthebenefitsincludetheabilitytocreateupto1,000linkspermonth,unlimitedlinkclicks,andcustomizableback-halves.Whenchoosingausername,werecommendkeepingitconsistentwiththeusernamesofothersocialmediaaccountsaswe’veseenwithbrandsthatuseBitly.Thisbuildsrecognitionandtrustwhichareatthecoreofsharingcontentandinformationontheinternet.GettingstartedandusingBitlyisasimpleprocesswhichmakesiteasytounderstandwhytheBitlyappcomplementsothersocialmediaappsalreadydownloadedondevicesallovertheworld. Needmore?We’vemadeitsothatupgradingisafastandsimpleprocess.Shouldtherebeaneedtocreatemorelinksortakecustomizationafewstepsfurther,wehaveoptionsthatdon’trequirealongtermcommitment,butprovidelongtermvalue.Ifthereisaneedtolevelupbrandingefforts,upgradeatanytimestartingat$29amonthtoaccessbrandedlinks,theoptiontoredirect,brandedQRcodes,andmore.Sharingalonglinkiscumbersomeandleavesroomforerror.ABitlylinkisshortandrecognizedworldwidecreatingaquick,safe,andsecureexperience.Startnowandletusknowhowitgoes! Ifyoudon’talreadyhaveaBitlyaccount,youcanlearnmoreandgetstartedhere. AboutBitly Bitlyistheworld’sleadingLinkManagementPlatform.Businessesateverystageoftheirgrowthrelyonourbrandedshortlinksandpowerfulanalyticstooptimizetheircommunicationstrategies. Learnmore Signupforournewsletter Getourmostpopularcontentsentstraighttoyourinboxfromtheteambehindthescenes. Bysubmittingmyemail,IconsenttoBitlyemailingmemarketingcommunications.Imayoptoutatanytime.Bysigningup,IagreetoBitly'sTermsofService,PrivacyPolicy,andAcceptableUsePolicy. Thankyouforsubmitting! Thanksforconfirmingyouremail. ×
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