6 Negotiation Skills All Professionals Can Benefit From
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As a business professional, negotiation is likely an essential aspect of your role. Here are six skills to arm yourself with before your ... …→ HarvardBusinessSchool→ HBSOnline→ BusinessInsights→ BusinessInsights HarvardBusinessSchoolOnline'sBusinessInsightsBlogprovidesthecareerinsightsyouneedtoachieveyourgoalsandgainconfidenceinyourbusinessskills. 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Negotiatingajoboffer,askingforaraise,makingthecaseforabudgetincrease,buyingandsellingpropertyorequipment,andclosingasalewithacustomerarejustafewexamplesofthemanydealsyoumightbeinvolvedin.Outsideofprofessionalsettings,you’relikelytoflexyournegotiationskillsinyourpersonallife,too. Ifyou’renotconfidentinyourabilitytostrikeaneffectivedealorwanttoimprovetheoutcomeoffuturenegotiations,thereareahandfulofskillsyouneedinyourarsenal.Investingtimeandenergyintodevelopingthemcanprepareyoutomaximizethevalueyouandyourcounterpartsleavethebargainingtablewith. “Enhancingyournegotiationskillshasanenormouspayoff,”saysHarvardBusinessSchoolProfessorMichaelWheelerintheonlinecourseNegotiationMastery.“Itallowsyoutoreachagreementsthatmightotherwiseslipthroughyourfingers.Itallowsyoutoexpandthepie,createvalue,soyougetmorebenefitsfromtheagreementsthatyoudoreach.Italso,insomecases,allowsyoutoresolvesmalldifferencesbeforetheyescalateintobigconflicts.” Here’salistofsixessentialskillsformasteringtheartofnegotiation,alongwithwaysyoucandevelopyourknowledgeandconfidence. NegotiationSkills 1.Communication Toachieveyouridealoutcomeatthebargainingtable,it’sessentialtoclearlycommunicatewhatyou’rehopingtowalkawaywithandwhereyourboundarieslie. Effectivecommunicationskillsallowyoutoengageinacivildiscussionwithothernegotiatorsandworktowardanagreeablesolution.Deal-makingnaturallyrequiresgiveandtake,soit’simportanttoarticulateyourthoughtsandactivelylistentoothers’ideasandneeds.Withoutthisskill,keycomponentsofthediscussioncanbeoverlooked,makingitimpossibleforeveryonetoleavethenegotiationsatisfied. 2.EmotionalIntelligence Emotionsplayaroleinnegotiation,forbetterorworse.Whileit’simportantnottoletthemgetinthewayofreachingamutuallybeneficialdeal,youcanusethemtoyouradvantage.Forexample,positiveemotionshavebeenshowntoincreasefeelingsoftrustatthebargainingtable,whilefeelingsofanxietyornervousnesscanbechanneledintoexcitement. Ahighdegreeofemotionalintelligenceisneededtoreadotherparties’emotions.Thiscanenableyoutomoreeasilypickuponwhatthey’reimplyingratherthanexplicitlystating.Inadditiontounderstandingwhatyouandothersareexperiencingthroughoutanegotiation,emotionalintelligencecanhelpyouadvantageouslymanageanduseemotions. Related:TheImpactofEmotionsinNegotiation 3.Planning Planningaheadwithaclearideaofwhatyouhopetoachieveandwhereyourboundarieslieisanessentialstepinanynegotiation.Withoutadequatepreparation,it’spossibletooverlookimportanttermsofyourdeal. First,considerthezoneofpossibleagreement(ZOPA)betweenyouandtheothernegotiatingparties.ZOPA,sometimescalledthebargainingzone,referstotherangeinanegotiationinwhichtwoormorepartiescanfindcommonground.Apositivebargainingzoneexistswhenthetermsthatbothpartiesarewillingtoagreetooverlap.Ontheotherhand,anegativebargainingzoneexistswhenneitherparty’stermsoverlap. Next,it’sbeneficialtounderstandyourbestalternativetoanegotiatedagreement(BATNA).Ifyourdiscussionlandsinanegativebargainingzone,yourBATNAisthecourseofactionyouplantotakeifthenegotiationisunsuccessful.KnowingyourBATNAaheadoftimecanhelpensureyouhaveabackupplanincaseanagreementcan’tbereachedandavoidleavingthetableempty-handed. 4.ValueCreation Creatingvalueinanegotiationisoneofthemostpowerfulskillsyoucanaddtoyourtoolkit. Toillustrateitsimportance,considerthisanalogy:Whenparticipatinginanegotiation,eachpartyistypicallyconcernedwithobtainingthebiggest“sliceofthepie”possible.Witheachpartyvyingtomaximizetheirslice,thisinherentlymeanssomewillbeforcedtoleavewithamuchsmallerpiece. Tobreakfreeofthistraditionalideaofnegotiation,expertssuggestshiftingyourgoalsfromgrowingyourslicetogrowingthewholepie.Thebenefitsaretwofold:First,eachpartycanrealizegreatervalue;second,asenseofrapportandtrustisestablished,whichcanbenefitfuturediscussions. 5.Strategy Inadditiontothoroughpreparationandtheabilitytocreatevalue,youneedaclearunderstandingofeffectivenegotiationtactics.Knowingwhatworksandwhatdoesn’tcanallowyoutocreateatailoredstrategyforeverynegotiationyouparticipatein. Todevelopastrongnegotiationstrategy,considerthefollowingsteps: Defineyourrole Understandyourvalue Understandyourcounterpart’svantagepoint Checkinwithyourself Followingthisprocessaheadofeachnegotiationcanenableyoutoformulateaclearplanofactionforthebargainingtable.Byunderstandingtherolesofthoseinvolved,thevalueeachpartyoffers,andyourcounterpart’sadvantages,youcanbetterpreparetoworktowardacommongoal.Checkinginwithyourselfthroughoutthediscussioncanalsohelpensureyoustayonthepathtosuccess. 6.Reflection Finally,toroundoutyournegotiationskillsanddevelopyourproficiency,youneedtoreflectonpastnegotiationsandidentifyareasforimprovement.Aftereachnegotiation—successfulornot—reflectonwhatwentwellandwhatcouldhavegonebetter.Doingsocanallowyoutoevaluatethetacticsthatworkedinyourfavorandthosethatfellshort. Afterevaluatingyourstrengthsandweaknesses,identifyareasyouwanttoworkonandcreateaplanofaction.Forexample,ifyouhadtroublealigningyourgoalswithyourcounterpart’s,considerreviewingconceptslikeZOPAandBATNA.Or,ifyournegotiationsoftenleaveyoufeelingdissatisfied,youcouldbenefitfromlearningnewwaystocreatevalue. BecomingaMasterofNegotiation Nomatteryourstrengthsandweaknesses,practiceisasurefirewaytodevelopyourskills.Themorenegotiationsyoutakepartin,themorepreparedyou’llbeforfuturedealings. Structuredlearningopportunitiescanalsoprovetobehighlybeneficial.Negotiationbooksandarticlesareagreatstartingpointforlearningthebasicsofstrikingadeal.Resourcesthatexplorereal-lifeexamplesofsuccessfulnegotiationscangiveyouperspectiveonhowothersnavigateddifficultdiscussionsandprepareyoutofacesimilarscenarios. Anothereffectiveoptionistotakeanonlinecourse,suchasNegotiationMastery.Inadditiontohearingfromrealexperts—includingpublicofficials,executives,andmilitaryofficers—learnersbenefitfrominteractivenegotiationsimulationsthatallowthemtoapplytheirknowledgeandfurtherdeveloptheirskills.Participantsarealsoexposedtocontentonthemoreemotionalaspectsofnegotiationandlearnhowtoconductan“after-actionreview”togaininsightsforfuturedealings. Doyouwanttofurtherhoneyourbargainingskills?Exploretheeight-weekonlinecourseNegotiationMasteryanddiscoverhowyoucanbeamoreeffectivedeal-maker. AbouttheAuthorKelseyMillerisamarketingspecialistandcontributingwriterforHarvardBusinessSchoolOnline.
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