URL builders - Analytics Help - Google Support

URL builders. Generate custom campaign parameters for your advertising URLs. You can add ... SkiptomaincontentURLbuildersGeneratecustomcampaignparametersforyouradvertisingURLs. Youcanaddparameters(suchasutm_source,utm_medium,andutm_campaign)toaURLtocapturereportingdataaboutthereferringcampaign.Forexample,thefollowinglinkwouldallowyoutoidentifythetraffictoexample.comthatcamefromaparticularemailnewsletter,aspartofaparticularcampaign: https://example.com?utm_source=news4&utm_medium=email&utm_campaign=spring-summer YoucancreateyourURLsbyhandoryoucanuseaURLgenerator.Therearethreegenerators.BesuretousethecorrectURLgeneratorbecausetheURLstowebsites,theGooglePlayStore,andtheAppleAppStoreareeachalittledifferentfromeachother. theGoogleAnalyticsCampaignURLBuilderforgeneratingURLstowebsites theGooglePlayURLBuilderforgeneratingURLstoappsontheGooglePlayStore theiOSCampaignTrackingURLBuilderforgeneratingURLstoappsontheAppleAppStore   Important:IfyouareadvertisinganAndroidapp,usetheGooglePlayURLBuilder.IfyouareadvertisinganiOSapp,usetheiOSCampaignTrackingURLBuilder.Otherwise,youshouldusetheGoogleAnalyticsCampaignURLBuilder. Wasthishelpful?Howcanweimproveit?YesNoSubmitNeedmorehelp?Trythesenextsteps:AsktheHelpCommunityGetanswersfromcommunityexpertstrueAcquisitionreportsCollectcampaigndatawithcustomURLsURLbuildersBestPracticesforcollectingcampaigndatawithcustomURLsCampaignsandtrafficsourcesTroubleshoottrafficfluctuations/inconsistenciesSearchClearsearchClosesearchGoogleappsMainmenuSearchHelpCentertrue69256false