Create tracking URLs - HubSpot Knowledge Base

A tracking URL is a normal URL with parameters attached to it. When visitors come to your site from a tracking URL, HubSpot saves the ... Skiptocontent English 日本語 Deutsch Nederlands English Español Português Français Italiano Polish Finnish Swedish Gotomyaccount GetHubSpotfree Home KnowledgeBase HelpCenter Documentation KnowledgeBase Setup,how-to,andtroubleshootingguides APIDocumentation ReferenceforAPIDevelopment CMSDocumentation ReferenceforCMSDevelopment Training AcademyContentLibrary AcompletelibraryofAcademy’sfreeonlinevideolessonsandcertificationcourses. AcademyCertificationCourses Acollectionoflessonsandpracticalexercisesleadingtoanindustry-recognizedcertificationinHubSpot’stoolsorstrategy. ClassroomTraining Schedulein-persontrainingforahands-onandpersonalizedHubSpottrainingexperience. Community CRM&SalesHub AskandanswerquestionsaboutusingHubSpot’sCRMandSalesHub. MarketingHub DiscussandlearnHubSpot’smarketingtoolsandinboundstrategy. ServiceHub LearnaboutServiceHubandshareyourexpertise. MeettheExperts LearnhowtogetthemostoutofHubSpotfromthosewhoknowitbest. SubmitIdeas Search,votefor,andsubmitideastoimprovetheHubSpotplatform. HubSpotDevelopers AskquestionsandconnectwithusersbuildingonHubSpot. HubSpotUserGroups MeetregularlywithyourlocalcommunityofHubSpotusers. Blogs HubSpotBlog Marketing,sales,agency,andcustomersuccessblogcontent. CustomerBlog ExamplesofhowrealcustomersuseHubSpotfortheirbusiness. ProductUpdatesBlog UpdatesonthelatestreleasesfromHubSpot’sProductteam. KnowledgeBase right Reports right Reports right CreatetrackingURLs Reports CreatetrackingURLs Lastupdated: May10,2022 Appliesto: MarketingHub Professional,Enterprise CMSHub Professional,Enterprise LegacyMarketingHubBasic TrackingURLshelpyoumeasuretheeffectivenessofyourmarketingcampaignsbyprovidinginformationtoHubSpotwhenvisitorsaccessyoursitethroughtheURL. CreateatrackingURLwhenyouwanttotracktrafficfromacampaigntoapagewiththeHubSpottrackingcode.Examplesincludeemailblasts,PPCcampaigns,andbannerads.YoucanalsousetheURLfromyourschedulingpagesandaddparametersintheTrackingURLstool.  AtrackingURLisanormalURLwithparametersattachedtoit.WhenvisitorscometoyoursitefromatrackingURL,HubSpotsavestheinformationinthoseparameters. LearnhowtoanalyzetrafficdatafromtrackingURLsinthetrafficanalyticstool. Pleasenote: marketingReportingpermissionsarerequiredtocreateatrackingURL.  CreateatrackingURL InyourHubSpotaccount,clickthesettingssettingsiconinthemainnavigationbar. Intheleftsidebarmenu,navigateto Tracking&Analytics > TrackingURLs. Intheupperright,clickCreatetrackingURL.  Intherightpanel,setupyourtrackingURL. EnteravalidURLforyourpage,andselecttheappropriateprotocol(http://orhttps://). ThiscanbetheURLofanypagewiththeHubSpottrackingcodeonit.  ClicktheUTMcampaigndropdownmenuandselecttheHubSpotcampaign youwantvisitstothistrackingURLtobebucketedunderinyouranalyticstools. Pleasenote: acampaignnameisrequiredwhencreatingtrackingaURLbecausethecampaignnameisusedinseveralreportsinHubSpot.VisitstothetrackingURLwillbeattributedtothiscampaigninthesourcesreportandwillcounttowardstheanalyticsforthecampaigninthecampaignstool.  ClicktheSourcedropdownmenuandselectthesourceforyourtrackingURL.Thiswillaffectwherethevisitwillbecategorizedinyouranalytics,includingthetrafficanalyticstool. Emailmarketing:selectifyou'reusingthelinkinamarketingemail. Paidsearch:selectifyou'reusingthelinkinapaidsearchcampaign. Organicsocial:selectifyou'reusingthelinkinasocialmediapost. Paidsocial: selectifyou'reusingthelinkinapaidsocialmediacampaign. Othercampaigns:selectandenteraCustomUTMSource.Thisisbestusedwhenyouwanttogiveacustomsource(e.g.,FB_Campaign_1). The UTMMedium fieldisoptional.Enterthenameofyourbannerad,socialpost,email,etc. Forsourcesbucketedunder Othercampaigns,themediumisvisiblewhenyoudrilldownintoaspecificcampaign.ThisistypicallythelastvisibleparameterinyourtrackingURLsthatyoubuildinHubSpot. The UTMtermfieldisoptional.Itcanbe usedinsystemslikeAdWordsandGoogleAnalyticstotrackthekeywordsinapay-per-clickad. The UTMcontentfieldisoptional.Enteranameforanadifyouhavemultipleonyourpageandwanttodifferentiatebetweenthem.   Click Create.IfyouwanttocreateanothertrackingURLimmediatelyafter,clickCreateandaddanother. Adda trackingURLtoyourcontent InyourHubSpotaccount,clickthesettingssettingsiconinthemainnavigationbar. Intheleftsidebarmenu,navigateto Tracking&Analytics > TrackingURLs. HoveroveryourtrackingURL,clickthe Actions dropdownmenu,andselect CopytrackingURL.YoucanalsocopytheshortenedlinkbyclickingCopyshortURL.  Pleasenote: dueto recentchangesinAdWordsads,ifyou'reusingHubSpottrackingURLsinGoogleAdWordsads,pleasebesuretousethefulllink,nottheshortenedlink.Insertthefulllinkintothe HubSpotFullTrackingURLintothe Finaldestination field inAdWordsads.The Finaldestination fieldmustcontainthesamedomainasthelandingpageURL.Forexample,ifyourad'slandingpageis http://offers.yoursite.com/demo the Finaldestination fieldmustcontain yoursite.com. AddthetheURLtoyourcontent. Reports Wasthisarticlehelpful? Yes No Thanksforlettingusknow.Howwouldyoudescribethisarticle? Inaccurate:itdoesn’treflectwhatIseeintheproduct Unclear:it’sdifficulttounderstand Missinginformation:it’snotcomprehensiveenough Irrelevant:itdoesn’tmatchwhatIsearchedfor Great!Isthereanythingwecouldchangetomakeitevenmorehelpful? Isthereanythingwecouldchangetomakethisarticlehelpful? AllowHubSpottocontactmeaboutmydocumentationfeedback. Emailaddress Onlyusedifweneedclarificationonyourfeedback. Thankyouforyourfeedback,itmeansalottous. Thisformisusedfordocumentationfeedbackonly.LearnhowtogethelpwithHubSpot. Relatedcontent Createcustomreports Withcustomreports,youhavemoreflexibilityinanalyzingobjectsandactivitiesinyourHubSpotaccount.... KnowledgeBase Useareportfromthereportlibrary HubSpot'sreportlibrarycontainsstandardreportsthatyoucansavetoyourreportslistoraddtoyour... KnowledgeBase Createreportswiththecustomreportbuilder WithHubSpot'scustomreportbuilder,youcananalyzemultipledatasourcesacrossHubSpot.Thedifference... KnowledgeBase Tableofcontents /settings/how-do-i-create-a-tracking-url?