How to Create One Link to Both App Stores for More Installs ...

How to generate campaign URL in Google Play URL Builder for tracking Android App Store installs. When you generate the campaign URL, ... Top About Team NewsandViews Awards Services MobileSEO PageSpeedServices MobileFirstIndexing AdvancedConversionAnalysis VoiceSearchAnalysis QRCodeDeepLinks URLgeniusFeaturesandCapabilities AmazonQRandAppDeepLinking InstagramQRandAppDeepLinking FacebookQRandAppDeepLinking YouTubeQRandAppDeepLinking SnapchatQRandAppDeepLinking MessengerQRandAppDeepLinking CaseStudies Blog URLgeniusBlog ContactUs:888-506-7265 Navigation HideNavigationAbout Team NewsandViews Awards Services MobileSEO PageSpeedServices MobileFirstIndexing AdvancedConversionAnalysis VoiceSearchAnalysis QRCodeDeepLinks URLgeniusFeaturesandCapabilities AmazonQRandAppDeepLinking InstagramQRandAppDeepLinking FacebookQRandAppDeepLinking YouTubeQRandAppDeepLinking SnapchatQRandAppDeepLinking MessengerQRandAppDeepLinking CaseStudies Blog URLgeniusBlog BacktoPosts NextPost PreviousPost July13,2021 HowtoCreateOneLinktoBothAppStoresforMoreInstallsandCampaignAttributionData Asinglelink(orQRcode)canintelligentlyredirectiOSandAndroiddevicestotheAppStoreandGooglePlay-makingiteasierforuserstodownloadyourapp.AddingattributiontagstotheappstoreURLscanalsoyieldvaluableattributiondata. Asamobileappmarketeryourgoalistogetmoreappinstalls.Thewaytodothatisbypromotingyourappstorelinks,ofcourse.Whendevelopingyourgrowthstrategy,keepinmindthatnotallappinstalllinksarecreatedequal.TraditionalwebURLsrequireseparateappstorelinksforGooglePlayandAppleAppStores. Theseiconsprovideafamiliarexperienceonwebsites,butseparatelinksareveryinefficientwhenscalingcampaignsonsmallerscreensandadformats.Souseasingle“smart”appstorelinkandQRcode,intelligentenoughtodetectwhentheconsumerisclicking(orscanning)fromaniOSorAndroiddevice,androutesthemtothecorrectappstore.Asmarketers,ofcourse,youalsoneedcampaignattributiontomeasurethesuccessofyourefforts. AppdeeplinkingplatformslikeURLgeniusenableyoutocreateasingleappdownloadlinkQRcodethatcanroutemobilevisitorstoGooglePlayandAppleAppStore.ThelinkorQRcanalsoincludecampaignattributiontagsthatinformyourmarketingoptimizationefforts.Let’sseehow,shallwe?Firstofall,you’llneedtogatheryouriOSandAndroidappstorelinksandgetthemreadytoappendcampaigntrackingparameters. HowtoCreateaCampaignLinkfortheiOSAppStore AppleletsyoucreateiOSappstorelinksandviewresultsthroughAppStoreConnect.Foreachappuseracquisitioncampaignyoulaunch,youshouldgenerateanewcampaignlinkwiththeAppAnalyticsfeaturetotrackandattributetheresultstoyourcampaign. AbestpracticeistouseastandardizedcampaignnamingconventionthatlogicallyflowsintoAppStoreConnectsoyoucaneasilyalignyoureffortswithyourbudgetandthenoptimizeyourcampaignforthebestresults.AnexampleiOSAppStorelinkmightlooksomethinglikethis: apps.apple.com/us/app/disney/id1446075923?pt=123456&ct=20-06-16-IG-Stories-Summer TakenoteofyouriOSAppStorelinkoradditasiniteminyourcampaignbriefandthengenerateyourGooglePlaylink. GenerateaCampaignLinkfortheGooglePlayStore ThefirststepincomposingaGooglePlayStorelinkwithattributionistoensureyourAndroidappisconfiguredtoreceiveandtrackinstalldata.AskyourAndroidappdevelopmentteam.Onceconfirmed,you’llwanttomakeuseofGoogle’sCampaignBuilder. WhenyougeneratethecampaignURL,GooglewillrecognizethatthelinkgoestoGooglePlayandwillthendirectyoutotheGooglePlayURLBuilder. Yourappstorelinkwilllooksomethinglikethis: play.google.com/store/apps/details?id=com.disney.disneyplus&referrer=utm_source%3DInstagram%26utm_medium%3DStories%26utm_content%3DSummer%26utm_campaign%3DSummer%2520Download TakenoteofyourGooglePlaycampaignlinkoradditasiniteminyourcampaignbrief.NowtakebothyourAppleAppStoreandGooglePlaylinkstotheURLgeniusplatformtocreateasingleappstorelink. HowtoComposeaSingleAppStoreLinkQR NowgotoURLgenius,andtaketheappstorelinksyou’vejustwiredupandenteroneofthem,eitherone,intofieldprovidedonthehomepage.YouwillthenseeafieldfortheotherappstorelinkandandafieldforafallbackURLfordesktopusers. Whenyoucomposethelink,youthenhaveasingleURLgeniuslinkthatwilldetermineifauserclickedwithanAndroidoriOSdeviceandtakeyourvisitortotherightappstorewithattributionanalyticsenabled.AddyourURLgeniuslinkintoyourcampaignbriefandtrackingdocumentationandgetreadytodeployittoincreaseappdownloads. NoteforiOSAppInstallTracking Makesuretoappendthe“pt”and“ct”parametersinyouriOSappstoreURLs.Applegivesinstructionshere.Insummary,createandnameanewcampaign(e.g.“AppBanner”)iniOSAppStoreConnect.Theconsolewillgenerateacampaignlinkcontainingyourunique“pt”and“ct”values.Insertyourcampaignlinkcontainingthe“pt”and“ct”intothefieldsforiOSroutingontheURLgeniussettingspageforyourbanner. MoreAppDeepLinkingPower Appinstallcampaignsaregreat,butwhathappensifaconsumeralreadyhasyourmobileappinstalledontheirphoneandtheyclickonthelinkyoujustcreated?Youneedageniusdeeplinkingsolutionthatcanrecognizewhenanappisalreadyinstalledonamobiledeviceandopentheappinthoseinstances,andwhennotinstalled,gracefullydirectnewuserstotheappstorefordownload. URLgeniusprovidesthisintelligentfallbackcapabilitywithouttheneedforanySDKtobeinstalledonyourmobileapp.You’llsavetime,developmentresourcesandmaintenancetimewhileadheringtotoday’sstrictprivacypolicies.TheprocessisthesamejustpastetheregularwebURLlinkintoURLgeniusthatyouwanttoopeninyourapp.Ifyoudon’tseeyourappinthelistofsupportedappsjustrequesttohaveitadded. DeferredDeepLinking Wecan+1thislinkwithmorecapabilities.Let’ssayyouarepromotingaspecificproductscreenwithinyourmobileapp.WhenaconsumerclickstheURLgeniuslink,itopensthespecificproductscreenwithintheapp.Iftheuserdoesnothavetheappinstalled,itdirectsthemtotheappstorefordownload.Aftertheappisdownloaded,theidealexperienceistogetthembacktothesamescreenwithintheappafterregistration.Thisiscalleddeferreddeeplinking.Thatistosay,youdeferthedeeplinkingactiontoaspecificscreen,untilaftertheappdownload. Deferreddeeplinkingistheholygrailofmobileapppromotionandappstorelinking.Withjustasmalllineofcodetoinstallonyourmobileapp,URLgeniusprovidesyouwithanelegantdeferreddeeplinkingsolutionthatgivesyoucontroloverthecustomerexperienceanddoesnotrequireanSDKoranysignificanttechnicalresourcestoimplement. MarketingChannelsforAppStoreLinking Nowthatyouhaveyourappdownloadlinkit’stimetopromoteit–everywhere!Socialmediaadvertisingisagreatplacetostart.  FacebookAdstoIn-AppProductCampaigns Facebookadvertisingisoneofthemostpopularchannelsforincreasingproductsales.WhatyoumaynotknowisthattheembeddedbrowserinFacebookwillpreventotherappsfromopening.EvenifthecustomerhastheappinstalledtheywillbesenttoyourwebsitefromtheFacebookad.Thelinkbehindtheadjustneedstohavetherightdeeplinkingcapabilities.MakesuretoupdatetheproductlinksbehindyourFacebookadswithURLgeniussotheycanopenyourapp. ThesameconceptappliestothirdpartyappslikeAmazonandWalmart.URLgeniuscansupportjustaboutanyapp.Ifyoudon’tseetheshoppingappyouwanttolinkintowithinthelistofsupportedapps,justasktohaveitadded.Trylinkingintocategory,product,orspecialpromotionalscreens.Iftheappisconfiguredforit,youcanlinkintojustaboutanyscreenorfeatureintheapp. InstagramStory-to-AppCampaigns InstagramStoriesprovidegreatinventoryformarketerstogettheirmessageacrosswithswipeupsthatdriveappinstallsandengagement. LikeFacebookandTwitter,however,Instagramalsohasanembeddedbrowserwhicharedesignedtokeepuserswithintheirwalledgardens.Thesearejustfineanddandyinawebonlyworld,butwhenitcomestoappmarketingtheyposeachallenge,unlessyoumakeuseofanupstreamdeeplinkingplatformthatoperatesatthebrowserlevel,likeURLgenius. FashionretailerRenttheRunwaymerchandisestheirmobileappbyusingaURLgeniuslinkasthecall-to-actioninpostsfeaturingthelatestfashionsintheRTRcloset.TheURLgeniuslinkletstheusersleavetheInstagramembeddedbrowsertoopentheapporgototheappstore.Rememberyoucancreatelinksthatwillautomaticallyopentheappifit’sinstalledandifnotthenroutetheusertothecorrectappstoredependingonthedevice. EmailMarketing:AppDownloadandEngagementCampaigns Emailmarketingisfrequentlyreferredtoastheworkhorseinadigitalmarketingoperation.Onadailybasisyou’redrivingcustomerstoyourwebsitethroughthischannel.It’stimetoleveragethisforincreasedappengagementandinstalls.Talkwithyouremailmarketingcolleaguesandseeaboutgettingappdeeplinksembeddedinyouremailtemplatestodriveallofyournumbers. Ifyouremailsystemissetupforsegmentingaudiencesbydynamicallyappendingattributiontags,noproblem,theywillbeappendedinthesamewaytoURLgeniusdeeplinks. Rememberthateverylinkinyouremailcampaign,includingsociallinksorbrandlinks,thatgoestoawebsiteinsteadofopeninganappwillresultinlostengagementandsales. Messenger&MessagingAppPromotion Messagingappscontinuetogainpopularity,nowwithchatbotsandorderfunctionsthereareevenmoreopportunitiestodriveappinstallsandengagement.FacebookMessenger,WhatsAppandTelegramareallbeingusedtodaytohavesmartconversationswithcustomersandprospects. Whetheryouhaveabotstrategynoworhaveoneintheplanningstagesmakesuretoincludeyourappintheconversation.Usingintelligentlinksthatmarketingcancontrolwillincreaseappdownloadsandappre-engagement.Neversendappusersbacktoyourwebsitefromanychannelandthatincludesmessaging. PlatformslikeURLgeniuswillgiveyoucontroloverwheretosendthecustomerifthemessagingappisnotinstalled.Forexample,youmaywanttosendthemtoaspeciallandingpageaboutcustomerserviceoptions. SMSAppInstallCampaigns Despitethepopularityofmessagingapps,SMSmessagingisstillawidelyusedcommunicationschannelthatmarketersoftentapinto.YoucaneasilyletyourmarketingteamcreatedeeplinksforuseinSMScampaigns.Rememberyoudon’tneedtechnicalresourcestocreatedeeplinkstodropintoacampaignandyouhavecontroloverthefallbackforwhentheappisnotinstalled. Anymobilechannelwhereyouhavepermissiontocommunicatewithyourcustomers,suchasSMS,shouldbeusedtoacquiremoreappusersandengagement.Provideconsumerswithincentives,enhancedcustomerserviceandpackagetrackinginexchangeforappinstalls. AnotherbenefitoflettingyourmarketingteamoragencycreateappdeeplinksforSMSoranychannelisthattheyhavecontroloverthelink.Soifthecampaignneedstobepausedorthefallbackneedstobechanged,thatcanbedoneatanytimewithoutrequestingtechnicalhelp.PlatformslikeURLgeniusalsoprovidequickstatsincludingclicks,app-opens,referringURLandgeo. QRCodesforAppMarketing QRcodesenableyoutoweaveaphysicalweboflinks.WhenyoucomposeadeeplinkwithURLgenius,youautomaticallycreateacustom,brandedQRcodewhichyoucandownloadfromthesettingspageforthelink. Justliketraditionallinkbuildingstrategies,you’llwanttodeploybroadQRCodecampaignsthatcoverthephysicalanddigitalscanningchannelsyouhaveaccessto,including: ProductPackagingPointofSaleDisplaysDirectMailCampaignsContactlessMenusTVAds(likethatCoinbaseSuperBowlad)TableTopTentsBusinessCardsDecalsStandingBannersDigitalSignage MakesureyougetabrandoptimizedQRCodegeneratorthatcantailorthecodedensitybasedonwhereyouareplacingthecodes. Ifyouhaveanyquestionsonhowtogetappstorelinkingupandrunningforyourorganization,pleasefeelfreetocontactoursolutionadvisorteam. HappyMobileMarketing! SubmitaComment CancelreplyMessage* Name* Mail* Website Currentye@r* Leavethisfieldempty Δ ThissiteusesAkismettoreducespam.Learnhowyourcommentdataisprocessed. PostedBy HershelMiller Categories DeepLinking,DeepLinkingAnalytics,Deeplinking,DisplayAdvertising,QRCodes Tagsappdeeplinking,appdownloadlink,appstorelink,Deeplinking,iosappstorelink LatestTweetsHowcanyouincreaseengagementwithSnapchatLensesfromdifferentmarketingchannels?Withdeeplinksthatopenth…https://t.co/lvGUxjUUzPabout2yearsagoLookingtoboostyourInstagramROI?Hereare7waystoturbochargeyourInstagramperformancerightnow:…https://t.co/FzFCvoVORbabout2yearsago ContactUs 888-506-7265     Newsletter PureOxygenLabs,Inc. ©2022Allrightsreserved