xQc: Monetizing features on Twitch 'doesn't really take away ...

Popular streamer xQc said the recent increase in monetization options on Twitch on his broadcast doesn't necessarily take away from the ... Skiptocontent ScreengrabviaTwitch.tv/xQcOW PopularstreamerxQcsaidtherecentincreaseinmonetizationoptionsonTwitchonhisbroadcastdoesn’tnecessarilytakeawayfromtheplatform’smainexperience.ThestreamerwasreadingarecentreportfromBloomberg’sCeciliaD’Anastasio,inwhichseveralformeremployeesandexecutivescondemnedTwitch’srecentcorporatedirectionandmonetization.OnaMarch4stream,xQcreadthroughthereport,whichrevealedmorethan300employeesandsixtop-levelexecutiveshaddepartedfromTwitchinthepastyear.FormerexecutiveMarcus“DJWheat”Grahamfaultedthecompany’straditionalapproach,recruitingnewemployeeswhosharedlittleinterestinTwitch’scommunity.OtherunnamedformerTwitchstaffmentionedrecentbacklashfromendeavorstoexpandmonetizationoptionsasanotherexampleofthesite’sgrowingdisconnectfromitsaudience.xQc,thesinglemostsubscribedtochannelonTwitch,seemedtodisagreethatincreasedapproachestomonetizationwouldharmtheplatform.Whilethestreameradmittedthatthe“exodus”ofTwitchstaffcouldposeabigproblem,hesaidhedidnotbelievethatmonetizationnecessarilycameatthecostofTwitch’scoreexperience.“Ifeellikeoverall,monetizingsomefeaturesoraddingmoremonetizationdoesn’treallytakeawayfromthemainexperienceonthewebsite,”theformerOWLprosaid.“Ifyoudegradeanderodethemainexperiencethatpeoplehadbecauseofthesetools,thenyeah,thatmakessense,butifnot,thenno.”XQcbroughtupanexampletoemphasizehispoint.Thoughthepresenceofadvertisementsmayhaveincreasedontheplatform,xQcrebuttedwithTwitch’sintroductionofpicture-by-picture,whichstillallowsviewerstowatchthestreamwhileadsrun.TheBloombergreportmentionsincreasedmonetizationasoneinalonglistofcontroversialaspectswithinTwitchleadership,whichalsoincludeagrowingdissonanceinthetoplevelsandempathyproblems.Asfarasconcernsmonetization,however,oneofthehighestearnersintheplatformfindsitdefensibleaslongasit’snotdisruptive. LoadMore TrendingArticles CS:GOteamkicksaplayermid-seriesinaprotournamentLeonardoBiazzi-March17,2022TSMfiresformerLCScoachPeterZhangafter'veryseriousallegationsofconflictofinterestandunethicalpractices'EthanGarcia-March18,2022LatestOverwatchlivepatchremovesHorizonLunarColonyandParisfromquickplayLizRichardson-March15,2022LeagueplayersfacingmysteriouspermanentbansinlikelybugEthanGarcia-March19,2022Sources:NewYorkSublinersexpectedtosignPaulEhx,activelypursuingasecondplayerCory"CRONE"Davis-March15,2022