Use the tool below to generate URLs for Google Play Campaign Measurement. This builder allows you to easily add UTM parameters to URLs so you can track Custom ...
v.9.3.0Alpha
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GooglePlayURLBuilder
GooglePlayURLBuilder
UsethetoolbelowtogenerateURLsforGooglePlayCampaignMeasurement
ThisbuilderallowsyoutoeasilyaddUTMparameterstoURLssoyoucantrackCustomCampaignsinyourGoogleAnalyticsaccount.
AnalyticsGoogleTrackingscript
5
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AdNetwork*
selectcategory
Aarki
AdColony
GoogleAdMob
Applovin
Conversant(formerlyGreystripe)
Fiksu
InMobi
Jampp
Leadbolt
Limei
MillennialMedia
MillennialMediaDSP
MdotM
MobFox
nend
Opera
Phunware
Snakk!Ads
Tapjoy
Custom
Theobjectthatwasinteractedwith
ApplicationID*
Thefinalpackagethatisusedinyourbuilt.apk'smanifest
CampaignSource*
originalreferrer,e.g.google,citysearch,newsletter4
CampaignMedium
marketingmedium,e.g.cpc,banner,email
CampaignTerm
paidkeywords,e.g.running+shoes
CampaignContent
ad-specificcontentusedtodifferentiateads
CampaignName
product,promotioncode,orslogan
BUILDURL
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WhatistheGooglePlayUrlbuilder?
MeasuringcampaignsinGoogleAnalyticsenablestheattributionofcampaignsandtrafficsourcestouseractivitywithinyourapplication.TheseoptionsareavailableforcampaignandtrafficsourceattributionintheGoogleAnalyticsSDKforAndroid:
GooglePlayCampaignAttribution-Seewhichcampaigns,websites,andotherappsarereferringuserstoGooglePlayStoretodownloadyourapp.
GeneralCampaign&TrafficSourceAttribution-Seewhichcampaignsorreferrerslaunchyourappafteritisinstalled.
GooglePlayCampaignAttribution
WhenyourappisdownloadedfromGooglePlayStore,thePlayStoreappbroadcastsanINTENT_REFERRERtoyourappduringinstallation.Thisintentcontainsthevalueofthereferrerparameterofthelinkusedtoreachyourapp'sGooglePlayStorepage,ifonewaspresent.
Toattributeanappdownloadtoacampaign,youmustaddareferrerparametertoanylinksthatpointtoGooglePlayStore,andaddaBroadcastReceivertoyourapptoreceiveandsetthecampaigninformationcontainedintheintentonyourGoogleAnalyticstracker.
ItisrecommendedthatmostdevelopersusetheBroadcastReceiverprovidedwiththeSDK.
AddtheGoogleAnalyticsreceivertoyourAndroidManifest.xmlfile
AddtheGoogleAnalyticsreceivertoyourAndroidManifest.xmlfile
AddareferrerparametertoanyURLsthatwillbelinkingdirectlytoGooglePlayStoreandsetthevalueofthatparametertoastringofGoogleAnalyticscampaignparametersthatdescribethesource,asinthisexample:
https://play.google.com/store/apps/details?id=com.example.app&referrer=utm_source%3Dgoogle%26utm_medium%3Dcpc%26utm_term%3Dpodcast%252Bapps%26utm_content%3DdisplayAd1%26utm_campaign%3Dpodcast%252Bgeneralkeywords
Remeber:GoogleAnalyticsiscasesensitive,sodon'tduplicateUTMparametersinuppercaseorlowercase.Usealwaysthesamenamespace.
Finallydon'tuse"/"slashcharacterinyourUTMparameters,slashisusedtoseparatepathsanditcancauseproblemorerrorduringAnalyticsrecognitiondata.
Informationandexamples
ThetablebelowcontainstheavailablecampaignparametersthatcanbeusedinGooglePlayorgeneralcampaignmeasurement:
ADNetwork
Required
UsedtoidentifytheADNetworksource
ApplicationID
Required
Thefinalpackagethatisusedinyourbuilt.apk'smanifest
Example:com.example.application
CampaignSource
Required
Campaignsource;usedtoidentifyasearchengine,newsletter,orothersource
Example:google
CampaignMedium
Campaignmedium;usedtoidentifyamediumsuchasemailorcost-per-click(cpc)
Example:cpc
CampaignTerm
Campaignterm;usedwithpaidsearchtosupplythekeywordsforads
Example:running+shoesetc.
CampaignContent
Campaigncontent;usedforA/Btestingandcontent-targetedadstodifferentiateadsorlinksthatpointtothesameURL
Example:logolinkortextlink
CampaignName
GoogleAdsautotaggingparameter;usedtomeasureads.Thisvalueisgenerateddynamicallyandshouldneverbemodified.
Example:logolinkortextlink
Referencesandresources
GoogleADSautotagging
TestingGooglePlayCampaignMeasurement
GeneralCampaign&TrafficSourceAttribution
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