Communication and Persuasion in the Digital Age - MIT Sloan ...
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2-day effective communication course designed to help you to effectively communicate, improve digital persuasion & influence at all levels with supporting ... VRVKLuFYKlBeY36site turnto.com a056g00000URaZWAA1 CoursesforIndividuals CommunicationandPersuasionintheDigitalAge DownloadBrochure CommunicationandPersuasionintheDigitalAge ItemNo. a056g00000URaZWAA1 CourseDates Format Location Duration TimeCommitment Price Jul19-20,2022 LiveOnline LiveOnline 2days 8hours/day $4,100 Oct6-7,2022 InPerson Cambridge,Massachusetts 2days 8hours/day $4,100 Tracks ManagementandLeadership CertificateCredits 2.0EEUs Topics -DigitalBusiness&IT -Negotiation&Communication Details Takeaways Schedule Faculty Participants Reviews CourseHighlights Youwilllearnhowtobecomeasuccessfulcommunicatorinpersonandinvirtualcontexts:fromgroupdiscussionstopresentationstosocialmedia Sessiontopicsincludespeakingpersuasively,visualpersuasion,communicatingquantitativeinformationclearly,andadaptingmessagestoaudiences YouwillearnacertificateofcoursecompletionfromtheMITSloanSchoolofManagement WhyattendCommunicationandPersuasionintheDigitalAge? Groundedinextensivecognitiveresearchonhowwelearnandobserve,CommunicationandPersuasionintheDigitalAgeisdesignedtohelpexecutivesandmanagersbecomesuccessfulcommunicatorsinpersonandinvirtualcontexts:fromgroupdiscussionstopresentationstosocialmedia. Advancementsintechnologyandtherapidproliferationofdigitalmedia,dataanalytics,andonlinecollaborationrequireexecutivestoleadtheirorganizationswithsophisticatedcommunicationskills,adaptedforthesenewwaysofworking.Tobeasuccessfulleadertoday,youmustbeabletoeffectivelypersuadeandinfluenceatalllevels,inpersonandvirtually,andwithsupportingdata. Courseexperience EdwardSchiappaandBenShieldsdrawoncutting-edgecommunicationresearch,theoriesofpersuasion,studiesonparasocialinteraction,andempiricalstudiesoncompellingstorytellingtohelpparticipantssolveproblems,makequalitydecisions,andmotivatepeople.Sessiontopicsincludespeakingpersuasively,visualpersuasion,communicatingquantitativeinformationclearly,andadaptingmessagestoaudiences.Youwillalsobenefitfromsmallgroupdiscussions. Learnmoreabouttheliveonlineexperience. Learnmoreaboutthein-personcourseexperience. Applyingtothecourse Weacceptenrollmentsuntiltheofferingreachescapacityatwhichpointwewillmaintainawaitlist.Manyofthecoursesfillupseveralweeksinadvance,soweadvisethatyouenrollasearlyaspossibletosecureyourseat. YoucanbegintheapplicationprocessbyusingtheredEnrollNowbaratthebottomofthescreen. COVID-19policies Seeouron-campusCovid-19policies. Havequestions? ContactUsifyouwouldliketospeakwithaprogramdirectororvisitourFrequentlyAskedQuestionspageforanswerstocommonquestionsaboutourcourses. Uponsuccessfulcompletionofyourcourse,youwillearnacertificateofcompletionfromtheMITSloanSchoolofManagement.ThiscoursemayalsocounttowardMITSloanExecutiveCertificaterequirements. Asaparticipantinthiscourse,youwilllearn howtoleveragenewcommunicationskillsandharnessthepowerofpersuasionto: Influenceattitudesandchangebehaviorsinyourorganization Understandhownewtechnologyshapesthewayweworkandcommunicate Bringyourmessageandyourmediumintoalignment Supportyourmessagewithdataanalytics Managevirtualcommunicationswithpowerandpresence Applythelatestresearchtobecomeaconfidentandinspiringpublicspeaker Createacompellingstorytogalvanizeandmotivatepeople Adaptanddeliveryourmessageacrossdifferentmediachannelsandtodiverseaudiences Advancethelevelofdiscoursewithinyourorganization SampleSchedule—SubjecttoChange Thisprogramisdesignedfor Effectivecommunicatorsarevaluedatalllevelsofanorganization.Ifyourresponsibilitiesincludeinteractinginsomeshapeorformwithothers,thenthisprogramisforyou.Typicalparticipants'areasofexpertisetendtoinclude: Salesandmarketing Planninganddevelopment Operationsmanagement Strategicpartnerships Supply-chainagreements Recruitmentandhumanresources DownloadBrochure DownloadSampleSchedule CourseDates Format Location Duration TimeCommitment Price Jul19-20,2022 LiveOnline LiveOnline 2days 8hours/day $4,100 Oct6-7,2022 InPerson Cambridge,Massachusetts 2days 8hours/day $4,100 Tracks ManagementandLeadership CertificateCredits 2.0EEUs Topics -DigitalBusiness&IT -Negotiation&Communication RequestCourseInformation Receiveemailupdatesrelatedtothiscourse,includingfacultynewsandadditionalofferingdates. Reviewour PrivacyPolicy. FirstName LastName Email IagreetoreceivecommunicationsfromMITSloanExecutiveEducation. Subscribe Thiscoursehadgreatinsightsinregardstotrendsandchangesincommunicationsthroughouthistoryandongoing.ThelearningmaterialwasveryusefulandIwillimplementmanythingsfromthiscourseatmyworkingenvironmentaswellasmypersonallife.Thequalityoftheprogrammaterialisoutstanding,thefacultyisgreataswellastheinteractionbetweentheparticipantsthroughoutthecourse.Greatcourse. —GevaR. EnrollNow x EnrollNow! SelectFormat SelectFormat InPerson LiveOnline SelectCourseDates SelectCourseDates Jul19-20,2022 Oct6-7,2022 Iwillchoosedateslater Quantity 1 2 3 4 5 6 7 8 9 10 $4,100 AddtoCart Resources TipstoimproveyourLinkedInprofile WhatdoesyourLinkedInprofilesayaboutyou?Areyoumakingagoodimpression?EdSchiappasharessometipsforoptimizingyourprofile. ReadNow VisualPersuasionintheDigitalAge:WebinarwithEdwardSchiappa Intoday'sdigitalera,visualcommunicationisking.Weareconstantlybombardedbyvisualstimulithatwedecoderapidlyandoftenwithoutconsciousthought.Didyouknowthatwordsandimagesareactuallyprocessedindifferentpartsofyourbrain?Areyouthemasterofthevisualmessagesthatyouaresendingpersonally,professionally,andonbehalfofyourorganization?Learnmoreinthiswebinarandatthetwo-daycourse,CommunicationandPersuasionintheDigitalAge. WatchNow Whenlogicmeetsrhetoric EdwardSchiappahasstudiedreasonandrhetoricfromancientGreeceto“Will&Grace.” ReadNow TheBrain&BrandShow–SocialMediaPersuasion:StrategiesfromMIT Timothybringsyoupart3ofhis3-partseriesfromMIT’sSloanSchoolofManagement,wherehespeakstoSeniorLecturer,DrBenShields,aboutSocialMediaPersuasionandInfluence.DrShieldsistheauthorofSocialMediaManagement:PersuasioninNetworkedCulture.Hesharesadvicefromhisbookandcourseaboutbuildingpersuasioninthedigitalage,andwhatsomeofthecommonmistakesleadersandentrepreneursmakewhenbuildingtheirsocialmediastrategy. ListenNow Previous Next × Youhavealreadyenrolledinthiscourse.Wouldyouliketoenrollagain? No Yes CourseOfferings × CourseDates Format Location Duration TimeCommitment Price Jul19-20,2022 LiveOnline LiveOnline 2days 8hours/day $4,100 Oct6-7,2022 InPerson Cambridge,Massachusetts 2days 8hours/day $4,100
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