1. What are UTM tags? - Campaign Tracking

UTM tags, also known as UTM code or UTM parameters are all the same thing – they refer to a group of “custom” ways to segment the traffic coming to your website ... 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 1.WhatareUTMtags?UTMtags,alsoknownasUTMcode or UTMparameters areallthesamething–theyreferto agroupof“custom”waystosegmentthetrafficcomingtoyourwebsite, blogorpromopageasaresultof yourdigitalmarketingactivities.These elementsenableGoogleAnalyticsandotheranalytics toolstoshowyouhow yourtargetedmarketingcampaignsareabletoengageandconvertaudiences.WhyyouneedUTMs?Tobeabletounderstandbetteraudiencebehavior,interestandresponseratesgeneratedbytargeteddigitalmarketingcampaigns,soyoucangaugeperformanceandincreasereturnsonyourmarketinginvestment.Hereishowyou useUTMtagstosegmentyourtraffic:Bycampaignname–ifyouarerunningthreeThanksgiving promotionalcampaignsthatareall drivingvisitorstothesamepage,thewaytoseewhichcampaigndrovethemosttrafficisbymakingsurethatwhenyoupromoteyourpage,you addauniquecampaignnameattheendofthewebaddressofthispage.Thereisaspecialwayofaddingthecampaignname–youneedtouseabitofcodetomakesurethatyoudon’tmakeyourweblinkunusable.Thewaytodoitistoadd the“code”beforeyouaddthecampaignname:?utm_campaign=Soifyourlinkiswww.campaigntrackly.comandyouhavenamedoneofyourcampaigns“thanksgiving-fall-2017-discount”,yournewunbreakablelinkwilllooklikethis:www.campaigntrackly.com/?utm_campaign=thanksgiving-fall-2017-discountGoahead,trythelink–andyouwillseethatitwilltakeyoutoourhomepagewithoutbreakinganything.Yourexperienceasauserdoesnotchange–youseethesamepage.Theonlydifferenceisthatnow,GoogleAnalyticsknowsthatsomeonevisitedourhomepageasaresultofourThanksgivingdiscountpromotion.Itwillnowseparatethistrafficandwillputitinaspecialbucket–availableinAcquisitions>Campaigns>AllCampaigns.AndwhenIlookintothatbucket,Iwillseeyourvisitregisteredthere.Bysource–ifyouarepromotingyourcampaignsonTwitterandLinkedIn,toseewhichsocialmediaplatformbroughtmoretraffic,youneedtouseasimilarbitofcode.Thewaytodothatistoaddthesourcename–whetherit’sTwitter,Quora,Google,LinkedIn,oryouremailsystem– totheendofyourwebaddress.Againthough,firstyouneedtoadd?utm_source=Soifyourlinkiswww.campaigntrackly.comandyoursourceisTwitter.com,thenyournewunbreakablelinkwilllooklikethis:www.campaigntrackly.com/?utm_source=twitter.comGoahead,try thelink–youwillseethatyouareagaintakentoourhomepageandthecodeyouaddeddidnotbreakanythinganddidnotchangeyourexperience. Theonlychangethathappensiswithmyanalyticstool–thislinkjusttoldmyGoogleAnalyticsthatsomeoneusedTwittertocometo ourhomepage:).SoifIlooklater,Icanfindoutthatactually,Ihadtwopeoplewhotestedthelinkabove.Bymedium–mediumhasalotofuses.Mostfrequently,itisusedtosegmenttrafficfromthesamesource–forexample,ifyouarerunningunpaid(organic)versuspaidtweetsonTwitter,youwanttosplityourtrafficbypaidversusunpaid.Youwilluse?utm_medium=andyourlinkwilllooksomethinglikethis:www.campaigntrackly.com/?utm_source=twitter.com&utm_medium=social-media-organicNotice,thatwhenyouusemorethanoneUTMtags,youusethe“&”togluethemtogether.Youonlyusethe“?”once–beforethefirstUTMcode.Byterm–atermalsohasalotofuses.Creativemarketershavelearnedtouseitinsegmentingemailcomponents,bannercomponentsandsomuchmore.Mostgenerally,itisusedtosegmenttrafficbykeyword.Thewaytodoitistousethecode ?utm_term=your-keywordifyouareusingitbyitself,or&utm_term=your-keywordwhenitisbeingaddednexttootherUTMs.Bycontenttype–contentsegmentationismostfrequentlyusedincampaignsthatfeaturemorethanoneassets–forexample,ifyouhaveamulti-assetcampaign,whereyouarepromotingalandingpage,ablog,andaninfographic–youwanttoknowwhichassetgeneratedthehighesttrafficforyourcampaign.Thewaytoimplementthisistousethe?utm_content=codeattheendofyourwebaddressandaddyourcontenttypenexttoit.Thesamerulesarevalidhereaswell–ifyouonlyuseonetag,youalways startwith“?”.Everynexttrackingcodeisbeingaddedtothe“&”.UTMtagsarenotrocketscience.Theyaresimple,easytounderstandandlearn.Thechallengecomeswhenyouactuallyhavetoimplementtheminyoureverydaywork.Goingbackandforth,tryingtorememberhowyouformulatethecodeorwhichonewasthetermversusthemedium…That’sthehardandabittediouspart.Therefore,manymarketerswhoareseriousabouttrackingtheircampaignsprefertouseautomationtools,suchasCampaignTrackly.Thesetoolssavethemtimeandeliminatetypos,errors,andincorrecttracking.WhyUTMtags–HowareTheyRelevanttoMarketingMetrics?UTMtagshelpanalyticstoolsbecomesmarterwithoutbreakingthebank.Inturn,youranalyticssoftwarecangiveyoumuchmorespecificandactionablefeedbackaboutyourcampaigns,soyoucanimproveyourROAS.Youcanimproveyourperformancebyfollowingthese3easysteps.NeedtodomorereadingonUTMsandUTMtags?CheckoutourFREEUTMGuideforBeginnersReadtheUTMGuideUTMcodesortagsarespecialwordsthatweaddattheendofwebsiteURLaddressesbeforewestartpromotingthemonTwitter,LinkedIn,Facebook,orviadisplayadvertisementoremail.WedonotaddUTMcodeswhenwepushusersfromonepageonour websitetoanother.WealsodonotaddUTMtagsforSEO.ManymarketersarestillusingthetraditionalURLbuildersthatonlygenerateonetrackinglinkatatimetocreatetheirUTM-taggedURLsManualUTMcodemanagementistediousandrequiresalotoftimeandresources,especiallyintoday’smarketplace,wheremoreandmorepromotionalchannelsarecroppingupeverysingleday.Viewtheexplainervideothatshowsyouwhyyouneedtotag:WhatHappensifYouDon’tUseUTMstoMakeYourAnalyticsSoftware“Smarter”?Therearesomanydashboardsandanalyticstoolsthattrackjustaboutanything,solongasyou“tell”themwhattorecord.Whatyoumissisclumpedtogetherinyourgeneralreports.Thismakesitdifficulttoidentifyhoweffectiveacampaignisatcreatingvisibilityandgeneratingnewleads.Inresult,provingthevalueofmarketingcampaignsandjustifyingbudgetspendbecomeschallenging.Planningtostarttagging,butconcernedaboutthelearningcurve?GiveCampaignTracklyago.Wepromiseyou–nocoding,nohtml,noneedtodealwithconfusingUTMparametersandvalues.Ourfriendlywizardguidesyouanddoesalltheworkforyou.GetStartedToday,It'sFreeHowDoesUTMTaggingWorkandWhyitCouldBeaChallengeTotrackcampaigns,youneedtocreatespecializedURLaddressesforyourpagesandassets,calledUTM-taggedlinks.TheinformationcontainedintheseURLsisenoughto“guide”youranalyticstooltosort,group,andtrackeachcampaignseparately,anddisplaytheresultingreportsindedicated“buckets”thatareeasytoviewandanalyze.Becauseeachcampaignhasdifferentduration,startdates,assets,terms,andpromotionalchannels,settingupthesetrackinglinksendsupbeingasemi-manual&error-proneprocessrequiringtimeandresourcesthatmarketersmightnotalwayshave.Inaddition,mostlinksneedtobeprocessedfurther,astheyhavetobeshortenedforuseinSocialMedia–whichaddstothecomplexityofthetrackingimplementation.Marketersarecurrentlyfacedwiththedilemmatoeithernottracktheircampaigns(andthereforenotgetthecredittheydeservefortheirhardwork)orspendalotoftimecopy-pastingtheseURLlinksacrossdifferentsoftwareplatformsanddocuments.HowCampaignTracklyCreatesValueforYouandYourOrganizationCampaignTracklyautomateshowyougenerateUTMtrackingparameters&shortencampaignURLs.Ithelpsyoustreamlineyourentiretrackingprocesssothatyoucanmakesurethatyoumonitoreffectivelyeverysinglepromotionwithoutspendingtoomuchtimeandresources.Italsomakesitsimpler,easierandfastertokeeptrackofallyourcampaignsforreportingpurposesandgivesyouinstantvisibilitytounderperformingcampaigns.UsingCampaignTracklyyougainvaluablecampaigninsightsfromyouranalyticstoolwithouttheneedtospendextratimeandresources.Marketerscannowfocusonwhatreallymatterstothem:Marketing!ViewtheCampaignTracklyTour WithCampaignTrackly,youcancutdownoncampaigntrackingsetuptimebymorethan500%andaddmultiplechannelsandparametersattheclickofabutton.You’llevensavetimewithbulkactionsandauto-connecttoyourBit.Ly,Googleanalytics,andotheraccounts,withoutcodeorprogramming.AreYouLookingtoAutomateLinkTagging&ImprovetheQualityofYourMarketingInsights?GiveCampaignTracklyago.Itcanspeeduptrackingbyupto500%andsignificantlyreducesreportingerrors.GetStartedToday,It'sFree 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