Using Google Analytics Measurement Protocol Hit Builder

Learn to use Google Analytics Measurement Protocol Hit Builder to create & validate payload data. By using the hit builder tool, ... Home About Testimonials Services GoogleAnalytics&GTMConsulting DigitalAnalyticsTraining Blog Books DigitalAnalyticsTraining Contact UsingGoogleAnalyticsMeasurementProtocolHitBuilder measurementprotocol,crossdevicetracking LastUpdated:December13,2021 Inthisarticle,youwilllearntousetheGoogleAnalyticsMeasurementProtocolHitBuildertocreate&validatepayloaddata.Byusingthehitbuildertool,youcanskipencodingURLs. Ifyouarebrandnewtomeasurementprotocol,thenreadthefollowingarticlefirst:UnderstandingGoogleAnalyticsmeasurementprotocol. Inthisarticle,Iwillshowyou,howtouse themeasurementprotocolhitbuildertocreateandvalidatepayloaddata. Thebestandeasiestwaytocreateandtestpayloaddataisbyusingthemeasurementprotocolhitbuildertool. Byusingthehitbuildertool,youcanskipencodingtheURLsandothertypesofdata.Theprobabilityofcreatingvalidpayloaddatawillbeveryhighifyouusethehitbuildertool. MyStep-By-StepBlueprint(30+Pages)ForGettingStartedWithMeasurementProtocol GetTheOnlyEbookOnGoogleAnalyticsMeasurementProtocolEverPublished(30pages) YesIwanttheFREEebook FollowthestepsbelowtocreateandvalidatepayloaddataforsendingpageviewdatatoGoogleAnalyticsviathemeasurementprotocol: Step-1:Navigatetomeasurementprotocolhitbuildertool:https://ga-dev-tools.appspot.com/hit-builder/ Step-2:Clickonthe‘clickheretoauthorize’button: Step-3:SigninwithyourGoogleaccount.Onceyousignedin,youcantechnicallyusethehitbuildertool. Step-4:Clickonthe‘Addparameter’buttonandaddvarioushitparameters: Step-5:Scrollup(withinthehitbuildertool)andthenclickonthe‘Validatehit’button: Youshouldnowseethe‘HitisValid’message: Note:Ifthehitisnotvalid,thenyouwon’tbeabletosendittoGoogleAnalytics. Step-6:Clickonthe‘SendhittoGoogleAnalytics’button(shownabove)andthenchecktheGAreal-timereport,toseethepageviewhityousentviathemeasurementprotocol: Ifyouhavecreatedpayloaddataoutsideofthehitbuildertool,youcanalsovalidatethatpayloadviathehitbuilder. Justcopy-pastethepayloaddatayouwanttovalidateinthe‘Hitpayload’textboxandthenclickonthe‘ValidateHit’button: Doyouwantbetterskillsindigitalanalyticsandmarketing? Ifyesthendownloadthe‘SalesandROIAccelerator’ebook     MybestsellingbooksonDigitalAnalyticsandConversionOptimization MathsandStatsforWebAnalyticsandConversionOptimization Thisexpertguidewillteachyouhowtoleveragetheknowledgeofmathsandstatisticsinordertoaccuratelyinterpretdataandtakeactions,whichcanquicklyimprovethebottom-lineofyouronlinebusiness. MastertheEssentialsofEmailMarketingAnalytics Thisbookfocusessolelyonthe‘analytics’thatpoweryouremailmarketingoptimizationprogramandwillhelpyoudramaticallyreduceyourcostperacquisitionandincreasemarketingROIbytrackingtheperformanceofthevariousKPIsandmetricsusedforemailmarketing. AttributionModellinginGoogleAnalyticsandBeyondSECONDEDITIONOUTNOW! Attributionmodellingistheprocessofdeterminingthemosteffectivemarketingchannelsforinvestment.Thisbookhasbeenwrittentohelpyouimplementattributionmodelling.Itwillteachyouhowtoleveragetheknowledgeofattributionmodellinginordertoallocatemarketingbudgetandunderstandbuyingbehaviour. AttributionModellinginGoogleAdsandFacebook ThisbookhasbeenwrittentohelpyouimplementattributionmodellinginGoogleAds(GoogleAdWords)andFacebook.Itwillteachyou,howtoleveragetheknowledgeofattributionmodellinginordertounderstandthecustomerpurchasingjourneyanddeterminethemosteffectivemarketingchannelsforinvestment. AbouttheAuthor HimanshuSharma Founder,OptimizeSmart.com Over15yearsofexperienceindigitalanalyticsandmarketing Authoroffourbest-sellingbooksondigitalanalyticsandconversionoptimization NominatedforDigitalAnalyticsAssociationAwardsforExcellence Runsoneofthemostpopularblogsintheworldondigitalanalytics Consultanttocountlesssmallandbigbusinessesoverthedecade error:Alert:Contentisprotected!! 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