UTM parameters - Wikipedia

Urchin Tracking Module (UTM) parameters are five variants of URL parameters used by marketers to track the effectiveness of online marketing campaigns ... UTMparameters FromWikipedia,thefreeencyclopedia Jumptonavigation Jumptosearch UsedinUrchintrackerandotheranalytics Forotheruses,seeUTM. UrchinTrackingModule(UTM)parametersarefivevariantsofURLparametersusedbymarketerstotracktheeffectivenessofonlinemarketingcampaignsacrosstrafficsourcesandpublishingmedia.TheywereintroducedbyGoogleAnalytics'predecessorUrchinand,consequently,aresupportedout-of-the-boxbyGoogleAnalytics.TheUTMparametersinaURLidentifythecampaignthatreferstraffictoaspecificwebsite,[1]andattributesthebrowser'swebsitesessionandthesessionsafterthatuntilthecampaignattributionwindowexpirestoit.Theparameterscanbeparsedbyanalyticstoolsandusedtopopulatereports.[2] ThisexampleURLhasfourofthefiveUTMparametershighlighted: https://www.example.com/page?utm_content=buffercf3b2&utm_medium=social&utm_source=snapchat.com&utm_campaign=buffer Contents 1Use 2Metrics 3UTMparameters 4Seealso 5References Use[edit] UTMparametersinaURLidentifythemarketingcampaignthatreferstraffictoaspecificwebsite.[1]TodefineandappendtherelevantUTMparameterstotheappropriateURLs,marketersroutinelyusesimple,spreadsheet-based,orautomatedUTMbuildertools,[3]includingtheGoogleAnalyticsURLBuilderforwebsites.[4]WhenahyperlinkcontainsaURLwithUTMparameters,thewebanalyticssoftwareofthedestinationwebsiteinterpretstheparameterinformationandattributesittothebrowser'swebsitesessionandthesessionsafterthatuntilthecampaignattributionwindowhasexpired(bydefault,sixmonthsinGoogleAnalytics).[5] Metrics[edit] UTMparametersthatarepassedtoURLscanbeparsedbyanalyticstoolssuchasGoogleAnalyticsandAdobeAnalytics,withthedatausedtopopulatestandardandcustomanalyticsreports.[2]Webanalyticssoftwaremayattributeparameterstothebrowser'scurrentandsubsequentsessionsuntilthecampaignwindowhasexpired. UTMparameters[edit] TherearefivedifferentUTMparameters,whichmaybeusedinanyorder:[1] Parameter Purpose Example utm_source Identifieswhichsitesentthetraffic,andisarequiredparameter. utm_source=google utm_medium Identifieswhattypeoflinkwasused,suchascostperclickoremail. utm_medium=cpc utm_campaign Identifiesaspecificproductpromotionorstrategiccampaign. utm_campaign=spring_sale utm_term Identifiessearchterms. utm_term=running+shoes utm_content Identifieswhatspecificallywasclickedtobringtheusertothesite,suchasabanneradoratextlink.ItisoftenusedforA/Btestingandcontent-targetedads. utm_content=logolinkorutm_content=textlink Seealso[edit] gclid(Googleclickidentifier) gclsrc(GoogleAds) dclid(DoubleClickclickidentifier,nowGoogle) fbclid(Facebookclickidentifier) Socialmediaanalytics References[edit] ^abc"Customcampaigns–Analyticshelps".GoogleInc.Retrieved15March2016. ^ab"UsingUTMParametersinAdobeAnalytics".AdamGreco.Retrieved24January2017. ^"UTMBuildersGuide".M.Mitova.Retrieved23January2017. ^"GoogleAnalyticsURLBuilder".GoogleAnalytics.Retrieved23January2017. ^UseUTMparametersinWordpressRankmath.Retrieved12April2022. Retrievedfrom"https://en.wikipedia.org/w/index.php?title=UTM_parameters&oldid=1092201157" Categories:WebanalyticsWebloganalysissoftwareURLGoogleHiddencategories:ArticleswithshortdescriptionShortdescriptionmatchesWikidataUsedmydatesfromJune2020 Navigationmenu Personaltools NotloggedinTalkContributionsCreateaccountLogin Namespaces ArticleTalk English Views ReadEditViewhistory More Search Navigation MainpageContentsCurrenteventsRandomarticleAboutWikipediaContactusDonate Contribute HelpLearntoeditCommunityportalRecentchangesUploadfile Tools WhatlinkshereRelatedchangesUploadfileSpecialpagesPermanentlinkPageinformationCitethispageWikidataitem Print/export DownloadasPDFPrintableversion Languages DeutschEspañolFrançaisMagyarPolskiРусскийУкраїнська中文 Editlinks