哈佛大學商學院Harvard Business School-課程
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沈芯菱自幼半工半讀,格外珍惜每次學習機會,在大學及碩士期間,同時修讀哈佛線上十六門(六四O小時)課程,奠定根基以第一名考取台大商研所博士班,並錄取哈佛大學商 ...
AboutHBS關於哈佛哈佛大學(HarvardUniversity)1636年成立,迄今為全美歷史最悠久的高等學府,為一所坐落於麻薩諸塞州劍橋市的私立研究型大學。
其因歷史、學術影響力、財富等因素而獲評為世上最享負盛名的學府之一。
哈佛校友涵蓋8名美國總統及多國領袖與政治要員;其亦培養了62名富豪企業家及335位羅德學者,人數均為全美最多;另也有152名諾貝爾獎得主現在或曾經在哈佛學習或工作。
Harvard
UniversityisaprivateIvyLeagueresearchuniversityinCambridge,
Massachusetts,establishedin1636,whosehistory,influence,andwealthhave
madeitoneoftheworld'smostprestigiousuniversities.Establishedoriginally
bytheMassachusettslegislatureandsoonthereafternamedforJohnHarvard(its
firstbenefactor),HarvardistheUnitedStates'oldestinstitutionofhigher
learning,[8]andtheHarvardCorporation(formally,thePresidentandFellowsof
HarvardCollege)isitsfirstcharteredcorporation.Althoughneverformally
affiliatedwithanydenomination,theearlyCollegeprimarilytrained
CongregationalandUnitarianclergy.Itscurriculumandstudentbodywere
graduallysecularizedduringthe18thcentury,andbythe19thcenturyHarvard
hademergedasthecentralculturalestablishmentamongBostonelites.
Professor授課教授
MichaelL.TushmanPaulR.LawrenceMBAClassof1942ProfessorofBusinessAdministrationMichaelTushmanholdsdegreesfromNortheasternUniversity(B.S.E.E.),CornellUniversity(M.S.),andtheSloanSchoolofManagementatM.I.T.(Ph.D.).TushmanwasonthefacultyoftheGraduateSchoolofBusiness,ColumbiaUniversity,from1976to1998wherehewasthePhillipHettlemanProfessorofBusinessfrom1989to1998.HehasalsobeenavisitingprofessoratMIT(1982,1996)andINSEAD(1995-1998,2011).
TushmanwasawardedtheAcademyofManagement’sCareerAchievementAwardfor
DistinguishedScholarlyContributionstoManagement(2013)andreceivedan
honorarydoctoratefromtheUniversityofGeneva(2008).Tushmanreceived
distinguishedscholarawardsintheTechnologyandInnovationManagement
(1999),OrganizationManagementandTheory(2003),andOrganization
DevelopmentandChange(2016)DivisionsoftheAcademyofManagement.Hewas
electedFellowoftheAcademyofManagement(1996).Tushmanreceivedthe
distinguishedscholarawardatINFORMS’TechnologyManagementSection(2010)
andwasrecognizedasaFoundationalScholarintheKnowledgeandInnovation
GroupoftheStrategicManagementSociety(2014).
RohitDeshpandeSebastianS.KresgeProfessorofMarketingRohitDeshpandéisSebastianS.KresgeProfessorofMarketingatHarvardBusinessSchool,wherehehasbeenteachingintheProgramforLeadershipDevelopment,theOwner/PresidentManagementProgramandinotherexecutiveeducationofferings.Hehasalsotaughtglobalbranding,internationalmarketing,andfirstyearmarketingintheMBAprogramaswellasadoctoralseminarinmarketingmanagement.HeisthefacultychairoftheGlobalColloquiumforParticipant-CenteredLearningandcoordinatorforMarketingfacultyrecruiting,andhaspreviouslybeencoordinatorforMarketingdoctoralprogramadmissions,andfacultychairoftheStrategicMarketingManagementexecutiveprogramatHarvardBusinessSchool.Inadditiontoteachingmarketing,hewasapartofthedesignanddeliveryteamthatcreatedtheLeadershipandCorporateAccountability(LCA)MBArequiredcourseatHBSfocusingonethicsandcorporategovernanceandwasfacultychairoftheLCAinIndiaexecutiveprogram.In2008-2009DeshpandewasrecognizedastheHenryB.ArthurFellowforBusinessEthicsandin2015receivedtheRobertF.GreenhillawardforoutstandingcontributionstotheHBScommunity.
JohnT.GourvilleAlbertJ.Weatherhead,Jr.ProfessorofBusinessAdministrationJohnGourvilleistheAlbertJ.Weatherhead,Jr.ProfessorofBusinessAdministrationattheHarvardBusinessSchool.HejoinedtheHBSMarketingUnitin1995afterreceivinghisPh.D.attheUniversityofChicagoinmarketingandbehavioralresearch.HehasrecentlyreturnedtoteachingintheCoreMarketingcourseinthefirstyearoftheMBAprogram,acourseforwhichhehadpreviouoslybeencoursehead.HehasalsotaughttheelectivesTheMarketingofInnovations,ConsumerMarketing,andEntrepreneurialMarketinginthesecondyearoftheMBAprogram.IntheHBSExecutiveEducationprogram,hehaschairedtheStrategicMarketingManagementprogram.HealsoteachesintheAligningSalesandStrategyprogramandtheProgramforLeadershipDevelopment,aswellasanumberofcustomcompanyprograms.Johnalsohasparticipatedinspecializedexecutiveeducationprogramsthroughouttheworld.PriortoreceivinghisPh.D.,JohnheldmanagementpositionswithBooz,Allen&Hamilton,MobilOil,andNewYorkTelephone.
TarunKhannaJorgePauloLemannProfessorTarunKhannaistheJorgePauloLemannProfessorattheHarvardBusinessSchool,wherehehassoughtfortwodecadestostudythedriversofentrepreneurshipinemergingmarketsasameansofeconomicandsocialdevelopment.AtHBSsince1993,afterobtainingdegreesfromPrincetonandHarvard,hehastaughtcoursesonstrategy,corporategovernanceandinternationalbusinesstoMBAandPh.D.studentsandseniorexecutives.Formanyyears,hehasservedastheFacultyChairforHBSactivitiesinIndiaandSouthAsia.
Asummaryofhisworkonemergingmarketsappearedinhis2010co-authored
book,WinninginEmergingMarkets,andanexampleofhiscomparativeworkon
entrepreneurshipappearsinhis2008first-personanalysisofChinaand
India,BillionsofEntrepreneurs,bothpublishedbyHarvardBusinessPress
andtranslatedintomanylanguages.In2014,hispiece,Contextual
Intelligence,wasarunner-upfortheMcKinseyPrizefortheyear’sbest
articleintheHarvardBusinessReview.
KathleenL.McGinnCahners-RabbProfessorofBusinessAdministrationKathleenL.McGinnistheCahners-RabbProfessorofBusinessAdministrationatHarvardBusinessSchool.ProfessorMcGinnstudiestheroleofgenderatwork,athome,andinnegotiations.Hercurrentfieldresearchinvestigatestheseissuesinternationally—infamiliesacross34countries,inorganizationsandcommunitiesinMexicoandIndia,amongwomen“firsts”andfemaleprofessionalsinNorthAmerica,andinrelationtohealthandwelfareoutcomesforyoungwomeninZambia.ShepreviouslyservedasHarvardBusinessSchool’sSeniorAssociateDeanforFacultyDevelopment,DirectorofResearch,andChairofDoctoralPrograms.
ProfessorMcGinnadvisesorganizationsintheareasofnegotiation,gender
andemploymentrelations.ShechairstheboardforCFKInc.(US&Kenya)and
isamemberoftheboardforWAVE(US&Nigeria).BeforecomingtoHarvard,
ProfessorMcGinntaughtatCornellUniversity’sJohnsonSchooland
NorthwesternUniversity’sKelloggGraduateSchoolofManagement,whereshe
receivedherPh.D.Priortoheracademiccareer,ProfessorMcGinnwasa
directoroflaborrelationsinthepublicsector.
TsedalNeeleyAssociateProfessorofBusinessAdministrationTsedalNeeley(@tsedal)isanassociateprofessorintheOrganizationalBehaviorunitattheHarvardBusinessSchool.ShehastaughtinboththeMBA(LEAD,LeadingTeamsinaGlobalEconomy,FieldGlobalImmersion)andinvariousexecutiveeducationprogramssuchasGlobalStrategicManagement.ShecurrentlyteachesintheExecutiveEducationoffering“ProgramforLeadershipDevelopment.”ProfessorNeeleyisarecipientoftheHBSCharlesM.WilliamsawardforoutstandingteachinginExecutiveEducation.
GaryP.PisanoHarryE.Figgie,Jr.ProfessorofBusinessAdministrationGaryPisanoistheHarryE.FiggieProfessorofBusinessAdministrationattheHarvardBusinessSchool.HehasbeenontheHarvardfacultysince1988.Pisano’sresearch,teaching,andconsultinghavefocusedontechnologystrategy,themanagementofinnovationandintellectualproperty,competitivestrategy,andmanufacturingandoutsourcingstrategy.Hisworkontheseissuesspansarangeofscienceandtechnologybasedindustriesincludingaerospace,biotechnologyandpharmaceuticals,specialtychemicals,healthcare,nutrition,computers,software,telecommunications,andsemiconductors.
EugeneF.SoltesJakurskiFamilyAssociateProfessorofBusinessAdministrationEugeneSoltesistheJakurskiFamilyAssociateProfessorofBusinessAdministrationatHarvardBusinessSchoolwherehisresearchfocusesoncorporatemisconductandfraud,andhoworganizationsdesignculturesandcompliancesystemstoconfrontthesechallenges.Heteachesinseveraloftheschool’sexecutiveeducationprogramsandwastherecipientoftheCharlesM.WilliamsAwardforoutstandingteaching.
J.GunnarTrumbullPhilipCaldwellProfessorofBusinessAdministrationGunnarTrumbullisaProfessorattheHarvardBusinessSchool,whereheteachesintheBusiness,Government,andtheInternationalEconomyarea.TrumbullgraduatedfromHarvardCollegein1991andearnedaPh.D.inpoliticalsciencefromM.I.T.in2000.HejoinedtheHarvardBusinessSchoolfacultyin2001,wherehisresearchfocusesonEuropeanpoliticaleconomy.
BharatN.AnandHenryR.ByersProfessorofBusinessAdministrationBharatAnandistheHenryR.ByersProfessorofBusinessAdministrationintheStrategyUnitatHarvardBusinessSchool,andthefacultychairoftheHBXinitiative.Healsoservesontheuniversity'sHarvardXFacultyCommittee.Hisresearchisinappliedandempiricalindustrialorganization,andexaminescompetitionininformationgoodsmarkets,withaprimaryfocusonmediaandentertainment.Heisalsoanexpertinmulti-businessstrategy.Hechairsseveralexecutiveeducationprograms,includingtheschool'sexecutiveeducationprogramonmediastrategies.HereceivedanABinEconomics,magnacumlaude,fromHarvardUniversity,andhisPhDinEconomicsfromPrincetonUniversity,wherehewasnominatedtothePrincetonJuniorSocietyofFellows.
Introduction課程簡介
東學為體西學為用
沈芯菱自幼半工半讀,格外珍惜每次學習機會,在大學及碩士期間,同時修讀哈佛線上十六門(六四O小時)課程,奠定根基以第一名考取台大商研所博士班,並錄取哈佛大學商學院的三年制學程,赴美國波士頓校本部,進行五大階段研讀。
課程涵蓋國家競爭力、高階領導力、國際經貿、創新經營、策略管理、永續發展、行銷管理、財務金融、組織行為、變革管理、願景領導、數位行銷、電子商務、巨量資料分析、供應鏈管理、全球科技競爭、多目標分析、資料探勘研究、作業管理、資訊管理、決策管理、新創事業、綠色產品開發、智財權管理、國際企業、產業經濟學、風險管理、企業社會責任等多元實務領域。
知識引領開拓視野
哈佛大學擁有世界最多諾貝爾獎得主,所謂「先有哈佛,後有美國」,道出哈佛大學在美國歷史上的地位及影響力。
課堂上極高的要求,教授每堂課點名發言、面對各國菁英的犀利眼光,無數時間準備報告、作業、考試,在自我要求、教授壓力及同儕競爭的三重壓力下,激發無限潛能。
透過密集的講座、商業模擬、報告、小組討論與競賽,以及哈佛商學院著名的個案教學法,針對全球市場經濟、政治情勢、顧客需求、產業環境,以及可持續發展等面向進行360度檢視,以世界各大企業個案研究探討不同的情境,學習全面向的管理及領導力,培養面對世界變局應有的競合優勢。
智庫創新43國情誼
哈佛商學院有著如聯合國的環境,結識五大洲、四十三個國家的人才,來自半導體業、高科技產業、光電產業、石油化學工業、生化科技業、精密鑄造業、銀行證券業、國際貿易業等產業。
在彼此身上學習到第一線的趨勢、經營處世的智慧:見識杜拜人突破天然資源侷限、創造經濟奇蹟;矽谷人才打造創新創業生態系統;中東石油鉅子在政治及商界的賽局談判;以色列猶太人的智慧超越僵局成為創新強國;北歐五國如何以軟實力贏得國家競爭力……。
而我也分享華人千古智慧─「孫子兵法」等韜略在實務上的運籌帷幄,讓眾人印象深刻,建立人際網絡。
國際議題領導趨勢
「Askwhatyoucando?」漫步在哈佛校園中,隨處可見甘迺迪在1961年演說中激勵人心的字句(原文:Asknotwhatyourcountrycandoforyou--askwhatyoucandoforyourcountry)哈佛商學院特別強調回饋社會的重要,時常探討全球正臨的金融衝擊、貧富懸殊、全球暖化、糧食短缺、人口爆炸、資源分配不均、恐怖主義、能源危機等重重嚴峻考驗。
反觀台灣所面對的高失業率、薪資停滯、城鄉差距、稅制不公、產業失衡、族群分化、人口高齡化、少子女化、學歷貶值、工作貧窮化、社會秩序瓦解……令人不禁思考:台灣下一個十年、二十年,該何去何從?
從哈佛到台灣,身為台灣青年的一份子,出於淑世的熱切,對國家、人民與土地的關懷,我持續投身於《國政民情白皮書》,透過民意調查、田野訪談及數據資料分析,研究台灣經貿發展、社會福利、農業政策、教育文化、多元族群等重大社會議題,觀察政策制度、民生民情與時局變遷、掌握社會脈動,尋找未來世代的關鍵字。
Reports成果報告
AfterarrivingontheHBScampus,wewillbegintodevelopanintegratedperspectiveonbusinessandanetworkoflike-mindedpeers.Throughthemultifacetedcurriculum,wewilllearnaboutthebuildingblocksinherenttoallbusinessesandgainanunderstandingofhowthevariousfunctionsinterrelateandcontributetoacompany’soverallstrategy.Duringtheclassroomandgroupdiscussions,wewillbenefitfromtheexpertiseofourpeersasweexchangeinsightsonbusinessissuesandmanagementstrategies.Inparticular,casediscussionswillyieldawiderangeofperspectivesthathighlighthowasinglebusinessdecisioncanaffectmanycorporatefunctions.Lookingatthecoreoperationsandbestpractices,wewillexplorestrategiesforidentifyingandenhancingsynergiesacrosscriticalorganizationalfunctions.Thefunctionalareasexaminedinclude:
•Strategy:Functionalandbusinessunitstrategyformulation;strategyimplementation;alignmentofstrategyandcontrolsystems;andgrowthstrategies
•Marketing:
Productmanagement;marketingstrategy;marketsegmentation;productpositioning;pricing;marketanalysisandplanning;branding;customeracquisitionandretention;andemployee,shareholder,andcustomersatisfactionforprofitandgrowth
•Operations:Internalprocesses;technologyandoperationsstrategies;productandmarketcapabilities;operationsimprovements;coordination/supplychainmanagement;newproduct/processcreationandanalysis;andhumanresourcescapabilities
•FinanceandAccounting:Financialaccounting;financialstatements;accountingchoicesandfinancialreportingpolicies;financialanalysis;budgeting;forecasting;controlsystems;andprofitabilityanalysis
•LeadershipandCorporateAccountability:Externalandinternalstakeholders;strategicgovernancetools;economics,law,psychology,andorganizationalbehavior;andresponsibleandprofitablecorporateconduct
•Business,GovernmentandtheInternationalEconomy:Economic,political,andsocialforcesthatareshapingtheglobalbusinessenvironment;tradeandinternationalrelations;macroeconomics;andtheimpactofglobalization
ChangeManagement-Identifyingperformancegapsandstrategicopportunities-Aligningourorganizationforchange-Becominganambidextrousorganizationabletorespondtonewchallengesandopportunities-Creatinganorganizationalculturethatfacilitatesandwelcomeschange-Overcomingroadblockstochange-Understandingthelinksbetweeninnovationandorganizationalevolution-Examiningtheimpactofdisruptivetechnologies
•InnovationBestPractices-Establishingacommonlanguageforcompany-widecollaboration-Developingprocessesthatfacilitateinnovation-Enablingstrategicexperimentationandlearning-Creatinganentrepreneurialmindsetwithinourorganization-Managingtheexistingbusinesseswhileenablinginnovation-Examiningthepotentialofdistributedinnovationsystems
•LeadershipandExecution-Drivingchangebyenhancingdecision-makingprocesses,negotiationstrategies,andteamworkskills-Craftingaleadershipstylethathelpsusdrivechangemoreeffectively-Understandingthedifferencebetweenmanagementandleadership-Unitingateamaroundaclearlyarticulatedvision-Buildingeffectiveteamsthatcanmanageconflictandexecutechange-Identifyingandaddressingrisks
•CorporateFinance:Seniorleadersmusthaveafirmgraspoffinancetomaximizeprofitability.Whilebuildingafoundationinfinance,wewilllearnhowtoapplyfinancialanalysistechniques,workwithcapitalmarketsandfinancialinstitutions,andsetperformancegoalsandcompensationincentives.Wealsowillgaininsightsintotheflowandmanagementoffinancialresourcesatthedivisionalandcorporatelevels.
•AuthenticLeadership:Thebestleadersareauthenticleaders—peoplewhoseinnercompassguidestheirdailyactionsandenablesthemtoearnthetrustoftheirsubordinates,peers,andstakeholders.Bydeterminingwhatqualitiesdefineanoutstandingleaderwhoempowersothers,wewilldevelopgreaterself-confidenceandemotionalintelligence—thetwokeystobecomingasuccessfulandauthenticleader.wewillreturntoourcompanywithaframeworkforleadingwithintegrity.
•LeadershipandAccountability:Seniorleadersareconfrontedwithcomplexandoftencontradictorydemandsfromarangeofstakeholders—customers,employees,investors,andgovernments.Whileassessingourresponsibilitiesasadecisionmaker,wewillestablishguidelinesformakingdecisionsthatsupportourorganization’sfinancialneeds,legalrequirements,andethicalobligations.Wealsowillpracticeadaptingourpersonalleadershipstyletodifferentbusinessscenarios.
•PersonalLeadershipinBusinessandSociety:Facingheightenedcompetitionandtransparency,executivesareexpectedtoconsidertheimpactofeverydecisionontheirorganizationandtheircommunity.Examininginnovativewaystobuildcompetitiveadvantage,wewillexploreourpersonalrole—andourcompany’sorganizationalrole—ingeneratingmorevalueforthebusinessandforsociety.Wealsowilldevelopourleadershipvisionandaddressaspecificpersonalleadershipchallenge.
•NegotiationandDecision-Making:Inahighlycompetitivebusinessarena,attainingthebestoutcomeinhigh-stakesnegotiationsisvitaltoourorganization.Byactivelyengagingindealmakingscenarios,wewilllearnhowtoprepareforandnavigatecomplexnegotiations,examinethepsychologyofdecision-making,andevenpredicttheoutcomeofstrategicinteractions.Incollaborationwithourpeers,wewillplan,simulate,obtainfeedback,anddiscussdiversenegotiationandcompetitivestrategies.
•OtherTopicsInclude:Buildinggreaterleadershipconfidenceandpresence;understandingleadershipandcorporateaccountability;andimprovingcommunicationskillsandculturalawareness
Abstract:Whymightfirmsbe
regardedasastutelymanagedatonepoint,yetsubsequentlylose
theirpositionsofindustryleadershipwhenfacedwithtechnological
change?Wepresentamodel,groundedinastudyoftheworlddisk
driveindustry,thatchartstheprocessthroughwhichthedemandsof
afirm'scustomersshapetheallocationofresourcesin
technologicalinnovation-amodelthatlinkstheoriesofresource
dependenceandresourceallocation.Weshowthatestablishedfirms
ledtheindustryindevelopingtechnologiesofeverysort-even
radicalones-wheneverthetechnologiesaddressedexistingcustomers'
needs.Thesamefirmsfailedtodevelopsimplertechnologiesthat
initiallywereonlyusefulinemergingmarkets,becauseimpetus
coalescesbehind,andresourcesareallocatedto,programstargeting
powerfulcustomers.Projectstargetedattechnologiesforwhichno
customersyetexistlanguishforlackofimpetusandresources.
Becausetherateoftechnicalprogresscanexceedtheperformance
demandedinamarket,technologieswhichinitiallycanonlybeused
inemergingmarketslatercaninvademainstreamones,carrying
entrantfirmstovictoryoverestablishedcompanies.
Many
technologicaldevelopmentsandstrategieshavebeendiscussedin
thissemester,however,itisnecessarytocarryoutthroughthe
organization.Therefore,itisnecessaryforcompaniestohavea
properorganizationallearning.Mostoftheorganizationallearning
fromabsorptioncapacity,asCohenandLevinthal(1990)defined
absorptioncapacityasafirm'sabilitytorecognizethevalueof
newinformation,assimilateit,andapplyittocommercialends.The
absorptivecapacityiscumulative,whilethecompaniesinvestmore
inR&D,it’seasiertoaccumulateitinthenextone. Rothaermel
andAlexandre(2009)pointedoutthatduetorapidlychanging
environments,companiesneedtocreateanambidextrousorganization
whichisadynamiccapabilitycombininginternalandexternal
sourcesoftechnology.Higherlevelsofabsorptivecapacityallowa
firmtomorefullycapturethebenefitsresultingfromambidexterity
intechnologysourcing Thesearticlesemphasizetheimportanceof
balancinginternalandexternaltechnologysourcing.However,
enterpriseresourcesarelimitedandoftenfacingdifficultiesin
resourceallocation,althoughmanycompaniesarecomposedofthe
elites,oftenendedinfailure.ThefollowingareexamplesofSony
andApple,bothofthemhaveexcellentabsorptionandambidextrous
capacityinportablemusicplayermarket,butwhyApplesucceeded,
Sonyfailed?Thisarticlewillexplainhowtheorganizational
structureimpactthetechnologysourcingstrategy.
Abstract:Weexamined79JapaneseMNCs’R&D
subsidiariesintheUSfromtheknowledge-basedview.Wefound:(1)
subsidiaries’R&Dstrategiesgenerallyencouragedknowledgeflows;
(2)subsidiaries’R&Dalliancespromotedknowledgeflows;(3)R&D
subsidiarieswithprocess-orientedincentivespromotedvertical
knowledgeflows;(3)autonomousR&Dsubsidiariespromotedknowledge
flowsfromthelocalenvironmentstothesubsidiary;(4)R&D
subsidiarieswithahighlevelofknowledgeflowsaccumulatedahigh
levelofknowledge;and(5)R&Dsubsidiarieswithahighlevelof
accumulatedknowledgeachievedhighoverallperformance.Our
interviewswith30R&Dsubsidiariesand10parentcompanies
supplementthesefindings.
Prahalad
andHamel(2003)explainedthatcorecompetenciesleadtothe
developmentofcoreproductswhichfurthercanbeusedtobuildmany
productsforendusers.However,wefoundthatevenifthecompany
hasacorecompetence,engagedinthemostgoodthings,butalsomay
leadtofailure.Forexample,HPfirstinventedthetablet,butlost
toipad.SonyisthefirstinventedWalkman,butlosttoipod.Why
innovatorsfailed,butcompetitorscatchupfrombehind?Thekeyis
notonlytechnologicalinnovation,designinnovation,butalsothe
businessmodeltobeinnovative.Themostimportantisthatthe
firmsmusthavedifferentbusinessmodelsandstrategiesin
differentstages.EverettRogers(1962)argued‘thetechnology
adoptionlifecycle’whichdescribestheadoptionofanewproduct
orinnovation.GeoffreyMoore(1991)proposedamendmentstothe
theorythatthereisa‘chasm’betweenthefirsttwoadoptergroups
(innovators/earlyadopters),andtheearlymajority(seefigure1).
Further,Moore(2000)dividesthetechnologyadoptioncyclelifeinto
fourstages,andsuggestsstrategiesthatarerequiredatdifferent
stages.Whilethefirmsknowtheimportanceofdifferentstages,the
problemishowtoreinventthebusinessmodel.Johnsonand
Christensen(2008)offeredfourelementstobuildasuccessful
businessmodel.Inordertoexplainthesetheories,thefollowing
exampleisNetflixhowtobeattheBlockbuster.
Abstract:Industrialclustershaveattracted
considerableattentionworldwidefortheirexpectedcontributionto
regionalinnovation.Recently,policymakersinvariouscountries
havedevelopedspecificclusterpolicies.However,thereexistfew
empiricalstudiesonclusterpolicies.FocusingontheIndustrial
ClusterProject(ICP)inJapaninitiatedbytheMinistryofEconomy,
TradeandIndustryin2001,weaddresstworesearchquestionsonthe
supportprogramsoftheclusterpolicies:iftheproject
participantswhoexploitvarioussupportprogramsaremore
successfulinnetworkformationwithintheclusterthanothers,and
whichkindofsupportprogramcontributestofirmperformance.We
payspecialattentiontothedifferencesbetweendirectR&Dsupport
andindirectnetworking/coordinationsupport.Theestimation
results,whicharebasedonrecentoriginalsurveydata,suggest
thatclusterparticipantswhoexploitsupportprograms(especially
indirectsupportmeasures)expandtheindustry-university-government
networkafterparticipatingintheICP.Moreover,wefindthatnot
everysupportprogramcontributestofirmperformance;firmsshould
thereforeselecttheprogramthatismostalignedwiththeiraims.
Indirectsupportprogramshaveanextensiveandstrongimpacton
outputwhereasdirectR&Dsupporthasonlyaweakeffect.
NationalAppliedResearchLaboratories(NARLabs)in2015released
“AnalysisofTaiwan'sCompetitivenessinScienceandTechnology”.
Theresultsindicatethatinrecentyears,Taiwan'stopthreeareas
inpatentswithmostinvestmentandinfluential,includingthe
technicalimpactindicatorsareelectricalmachinery,apparatus
energy(6,480cases),semiconductors(6,300cases)andmachinetools
(709cases). Figure1:RelativeImpactofTaiwan'sPatentsin
VariousTechnologyFieldsSource:NARLabsThefieldsofelectrical
machineryandapparatusenergyisthehighestnumberofpatentsand
therelativeinfluence.Theelectricalmachineryandapparatus
energyincludemanyindustries,spotpatentmethod,whichwastools
topredictthenextgenerationoftechnologyItwasfoundthatin
the2008and2009’shotpatentsworldwide,thethirdhighestfieldis
UPC324754"ElectricityMeasurementandtest/probe".Thetotal
numberofpatentsandinfluenceofthepatentfield:UPC324754are
bothincreasingwhilecomparetheperiodof2005-2009with2000-2004
bytheRTAindexinTaiwan.Measuring,testingandprobing
electricityisoneoftheimportantcomponentsofthesmartgrid.
Therefore,thesmartgridisanimportanttrendintheworld,and
therearelotsofpatentsinTaiwan.Thedefinitionof"smartgrid"
byIEEEreferstotheuseofdigitaltechnologytoupgradethe
transmissionanddistributionnetwork,inordertoachievethemost
optimaloperation,andincreasetheenergymarketflexibilitythen
induceanumberofthenewmarketswhichrelatedtothesmartgrid.
Abstract:
Newtypesofknowledge,andnewwaysoforganisingthe
productionofit,mayemergeasknowledgeproducers
respondtothechallengesposedbyachangingsociety.
Thispaperfocusesonthecoreknowledgeofonesuch
emergingfield,namely,innovationstudies.Toexplore
theknowledgebaseofthefield,adatabaseof
referencesinscholarlysurveysofvariousaspectsof
innovation,publishedin“handbooks”,isassembledanda
newmethodologyforanalysingtheknowledgebaseofa
fieldwiththehelpofsuchdataisdeveloped.Thepaper
identifiesthecorecontributionstotheliteraturein
thisarea,themostcentralscholarsandimportant
researchenvironments,andanalyses–withthehelpof
citationsinscholarlyjournals–howthecore
literatureisusedbyresearchersindifferent
scientificdisciplinesandcross-disciplinaryfields.
Basedonthisinformationaclusteranalysisisusedto
drawinferencesaboutthestructureoftheknowledge
baseoninnovation.Finally,thechangingcharacterof
thefieldovertimeisanalysed,andpossiblechallenges
foritscontinuingdevelopmentarediscussed.
Christensenmentioned,“it
isdifficulttoclaimthatthecompanyfoundalow-endopportunity.
Thatwouldhavemeanttaxiserviceprovidershadovershottheneeds
ofamaterialnumberofcustomersbymakingcabstooplentiful,too
easytouse,andtooclean.”Itmeansthatdisruptiveinnovation
shouldbefromlow-endtohigh-end,andhethoughttheexistingtaxi
industryisnotgoodenough,soUbershouldbeasustaining
innovationcase.Idon’ttotallyagreewithhispoint,becausehow
canwedefine“goodenough”?It'shardforcustomerstofeelfully
satisfiedwithanyoftheexistingproductsorservices,otherwise
wecouldnotexplainwhymostofthediskcompanieskeptlistening
totheexistingcustomersandledtofail?Whycannotacheaper,
betterproductorservicepossibletobeadisruptiveinnovation?
Additionally,thedevelopingprogressofUbercanbedividedinto
twoperiods:WhileUberfoundedin2009,itisfamousbyitslegacy
blackcarservice(UberSelect).It’smore-luxuriousandexpensive
thantaxi,butcheaperthanhiringatraditionallimousine.Asa
consequence,IthinkUberisastandardlow-endfootholdrelativeto
thetraditionallimousinebusinessduringthisperiod.Actually,
Christensen(2015)agreewiththisviewpointaswell,buthe
emphasizedthatUberisNOTadisruptivecasetothetaxibusiness.
Furthermore,inmyopinion,IthinkUberisalsodisruptivecaseto
thetaxibusinessbecausethiscompanyputmorefocuson‘UberX’in
2012whichismoreavailable,convenientandcheaperthanmostof
thetaxies.Moreover,Uberdevelopedtheridesharingservice,it’s
muchcheaperthantraditionaltaxies.Insummary,Uberisalow-end
footholdcasetotraditionallimousinebusinessatfirst,andthena
disruptivecasetotaxiindustrylater.
Abstract:Thispaperinvestigateshowthecompositionand
diversityofafirm'spatentportfoliocancreatesynergyand,thus,
contributetofirmperformance.Toresolvetwoconflictingviewson
whethertechnologydiversityorstrategicfocuscanimprovefirm
performance,wedevelopaschemetomeasurethediversityofa
patentportfolioatthetwolevelsofbroadtechnologydiversityand
corefielddiversity.Inourframework,bothviewscanbevalid.The
formerargumentiseffectivewhenthefocalfirmhasveryhigh
technologystocksandprofitabilityisusedasaperformance
measure.Thelatteristrueforafocalfirmwithaboveaverage
technologystocksandwhereshareholdervalueisconsideredasa
performanceindicator.Thispaperhighlightstechnologystocksasa
moderatorbetweentherelationshipoftechnologydiversityandfirm
performance.Generally,afirmwithoutveryhigh-technologystocks
shouldconcentrateitsR&Dresourcesonaspecifictechnologyfield,
andevenwithinthecoretechnologyfieldthefirmshouldstayfocus
onasmallnumberofcoretechnologies.Resultssupportthe
competence-basedviewofthefirm.Technology-basedfirmsshould
developaportfoliowithacleartechnologyfocus.Thisstudylays
thegroundworkforfuturestudyontheinterrelationshipsof
technologystrategy,patentportfolio,andlong-termperformance.
Modern
technologycontinuestoevolverapidly,whenthefirstcomputer
invented,thesizewasaslargeasaroom.Now,thatistenthousand
timesmoreuseful,butthevolumecanbeaccommodatedinthepalm.
Understandingtechnologyinnovationisessentialforenterprises.In
thisarticle,wewilldiscusstheevolutionoftechnologyfromthree
aspects.Thefirstistointroducetheprocessoftechnology
innovation,andthendiscusstheinnovationmodel,aswellas
explaintheorganizationalelementsofinnovation,andfinallyput
forwardtheviewofinnovationintheInternetera. Howtechnology
evolves?Thetechnologylife-cycleiscomposedoffourphases:The
researchanddevelopmentphase,theascentphase,thematurity
phase,andthedeclinephase.Itisgenerallybelievedthatwhenthe
Curveisconsideredonlywhentheindustrydevelopstothehighest
point,thenitwillbethreatenedbythenexttechnologies.However,
Christensen(1992a)arguedthatashapeofS-curve,wherethepath
oftechnologicalevolutiondoesnotresembleanS-curve,butfollows
aseriesofirregularstepfunctions.ThemultipleS-curvesis
betterapproximatedwiththanasinglecurve.Moreover,theYaxis
ofthetraditionalS-Curveis‘productperformance’,butChristensen
1992b)pointedoutthatthereisanotherYaxisof‘performanceas
definedinapplication’.Sothisisnotmerelytounderstandthe
progressofproductperformance,butalsototheneedsofusersof
theapplication.Forexample,in2007,whenmostofthemobilephone
manufacturersfocusonimprovingscreensize,camerapixel,shape
designing,AppleInc.hasinnovatedtheiPhone,oneofthefirst
smartphonestouseamulti-touchinterface.
Abstract:Network-basedresearchin
entrepreneurshipisreviewedandcriticallyexaminedinthreeareas:
contentofnetworkrelationships,governance,andstructure.
Researchontheimpactofnetworkstructureonventureperformance
hasyieldedanumberofimportantfindings.Incontrast,fewer
process-orientedstudieshavebeenconductedandonlypartial
empiricalconfirmationexistsforatheoryofnetworkdevelopment.
Inordertoaddressunansweredquestionsonhownetworkcontent,
governance,andstructureemergeovertime,morelongitudinaland
qualitativeworkisneeded.Theorybuildinginthisfieldwould
benefitalsofromagreaterintegrationbetweenprocess-and
outcome-orientedresearch.
Intheglobal
market,enterprisesarefacingfiercecompetition,rapidchangesin
technology,aswellasshortenthelifecycleoftheproduct,asthe
result,thenewproductdevelopment(NPD)hasbecomeanimportant
issueforenterprises.Inthedevelopmentofnewproducts,
enterprisesshouldconsidervariousfactors,includingtechnology,
competitors,customers,costs,resourcesandotherfactors.
(Thomas,1993)Eachcompanyiscommittedtothedevelopmentof
successfulproducts,buttherearestillmanyexamplesoffailures.
Noonedeliberatelydesignedabadproduct,mostofthedesigners
believethattheydotheirbesttodesigntheidealproductwhich
shouldbewelcomedbythemarket,butultimatelyfailed.Many
designersthinkthatoneofthereasonsforthefailureisthatthe
finalproducthasahugegapwiththeoriginalidealdesign.From
theidealdesigntotheproducts,therearemanyprocedures,there
arenumerousreasonswillleadtothegap.Therearesomeprocesses
thathelptoreducethegapbetweendesignandfinishedproducts,
butothersaretheopposite.Inthispaper,wewilltrytoconstruct
adesigntotheproductmodel,findoutthefactorsbetweenthe
process,andstudytheinfluenceofthefactorsonthedesigntothe
productispositive,negativeorneutral.Thispaperhasthe
followingobjectives:lConstructthenewproductdevelopmentmodelandfindoutthe
influencingfactors.lAnalysisoftheinfluencingfactorsinphasestagearepositive
factors,negativefactors(gaps)orneutralfactors.lAfteranalyzingtheattributesofinfluencingfactors,wecan
considerhowtoincreasethepositivefactorsandreducethe
negativefactors,inordertoincreasethesuccessprobabilityof
theproducts.
Advancesininformation
technologyhavemadeiteasierforcompaniestoexchangedataand
coordinateactivities.Thathasgivenrisetoaradicalnewvision
ofcorporateorganization—oneinwhichindividualcompanies
outsourcemanyoftheiractivitiestoanarrayofpartners.Such
virtualenterprisesmaybemoreefficient,butwhatarethebroader
strategicimplicationsoframpantsubcontracting?
HenryChesbroughandDavidTeecesoundanoteofcaution.Whenit
comestoinnovation,theyargue,virtualityoftendoesmoreharm
thangood.Loosepartnershipsofcompaniesinevitablyproducemore
conflictsofinterestthandocentrallymanagedcorporations,and
thoseconflictscanhamperthekindofcomplex,systematic
innovationthatcreatesvaluablebusinessbreakthroughs.Innovation
isadestabilizingforceandwillthereforeberesistedbycompanies
waryofupsettingacomfortablestatusquo.
ChesbroughandTeeceacknowledgethatsomedegreeofoutsourcingcan
furthercorporatecreativityandthatvirtualitymakessenseunder
certainconditions.Buteverycompany,theycontend,needstotailor
itsorganizationtoitsownoperationsanditsuniquesourcesof
innovation.Blindlyfollowingfadsisarecipefordisaster.
Abstract:Adoptingascienceandtechnology
studies(S&TS)perspectiveandorganizedaroundeightmajorthemes,
thispaperanalyzesthedevelopmentoftheNationalInnovation
Systems(NIS)concept,examininghowtheformalbodyofcodifiedNIS
knowledgewasproduced,developedandspread,andhowitisused.In
ordertotraceitshistory,IinterviewedmajoradvocatesoftheNIS
concepttounderstandhowandwhyithasbecomesowidespreadin
academicandpolicymakingcircles.Theeightthemesserveas
‘missingpieces’toexplaintheearlyhistoryoftheNISconcept.
Pleaseclickhereformorereports
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