How to find UTM Campaign Parameters in Your Google ...

Google Analytics UTM campaign parameters can be found in the Reports section under Acquisition>Campaigns>All campaigns. HowtofindUTMCampaignParametersinYourGoogleAnalyticsCreatedOnApril24,2018byMilenaMitova,MBAYouarehere: KBHome CampaignURLBuilder HowtofindUTMCampaignParametersinYourGoogleAnalytics Campaigns>Allcampaigns.JustlogintoyourGoogleAnalyticsplatformandscrolldowntoyourAcquisitionSection.UnderAcquisitions,selectCampaigns.Here,youcanfindhowallyourcustommarketingcampaignsperformwhencomparedtoeachother.TheCAMPAIGNfiltercorresponds withthe“UTM_campaign”analyticsparameterthatyouwouldaddtoalink.Itlistsallyour taggedcampaignsthathavegeneratedclicks.Note,ifyouhavetaggedacampaignbutitdidnotgeneratelinks,itwon’tbeincludedinhere:2.Inthisimage,youcanseehowyourcampaignscanbecompared basedontrafficsource(thewebsitetrafficcamefrom)ormedium(thetypeoftrafficgenerated.Thesetwo filterscorrespondwiththeUTM_sourceandUTM_mediumanalyticsparameters.:3.Thisscreengrabcomparesperformancebycontenttype–theblogs,inthiscase,aregeneratingthelargestnumberofgoalcompletions.ThecontentfiltercorrespondswiththeUTM_contentanalyticsparameter:4.AndLast,butnotleast,youcanrunsomeA/Btestingandviewtheresultsbyusingthetermor“keyword”parameterinGoogleAnalytics.ThisfiltercorrespondswithUTM_term analyticsparameter.: Copyright©2016-2021LeafwireDigital,LLC.CampaignTracklyTMisownedandoperatedbyLeafwireDigitalLLC.AllRightsReserved.LeafwireDigitalisalicensedandinsuredprivatelimitedcompanyregisteredat90EastHalseyRoadSte.333#218,ParsippanyNJ07054withaStateIDNumber0450413888.Forcontact,[email protected]. Thiswebsiteusescookiestoimproveyourexperience.Ifyoucontinuetobrowsewewillassumeyourpermissiontousecookies.AcceptFindourmoreaboutourprivacyandcookiespolicy.ReadMorePrivacy&CookiesPolicy Close Necessary Necessary AlwaysEnabled